A data profile of the people who buy, follow and care about Tesla Motors in United Kingdom — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 3,472,752 people in United Kingdom.
The average Tesla Motors fan in United Kingdom is 43.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Plug-in hybrid, Hybrid electric vehicle, Škoda Auto, with strongest over-indexing on Plug-in hybrid (8.37× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tesla Motors fan in United Kingdom is more male, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Plug-in hybrid.
The key figures that characterise the Tesla Motors profile in United Kingdom.
27.2% are female, 72.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 43.7 |
| Estimated audience size | 3,472,752 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Tesla Motors audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
Where the Tesla Motors audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.24× | |
| 02 | North West | ~400K | 1.20× | |
| 03 | East of England | ~400K | 1.19× | |
| 04 | East Midlands | ~300K | 1.17× | |
| 05 | South East | ~500K | 1.10× | |
| 06 | Greater London | ~500K | 1.09× | |
| 07 | South West | ~300K | 1.06× | |
| 08 | Wales | ~200K | 1.00× | |
| 09 | Scotland | ~300K | 0.94× | |
| 10 | Northern Ireland | ~90K | 0.82× | |
| 11 | West Midlands | ~100K | 0.78× | |
| 12 | North East | ~100K | 0.73× | |
| 13 | Yorkshire and the Humber | ~200K | 0.69× |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Model X | Cars & Mobility | 10.44× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 8.69× | ||
| 03 | What Car? | Cars & Mobility | 8.51× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 8.37× | ||
| 05 | Elon Musk | Business & Career | 7.49× | ||
| 06 | Crossover (automobile) | Cars & Mobility | 5.90× | ||
| 07 | Škoda Auto | Cars & Mobility | 5.16× | ||
| 08 | Family car | Cars & Mobility | 4.89× | ||
| 09 | Solar power | Home & Garden | 4.72× | ||
| 10 | Sustainable energy | Home & Garden | 4.20× | ||
| 11 | Electric vehicle | Cars & Mobility | 4.19× | ||
| 12 | Hatchback | Cars & Mobility | 4.06× | ||
| 13 | Used Cars | Cars & Mobility | 3.86× | ||
| 14 | Hybrids | Cars & Mobility | 3.79× | ||
| 15 | Electric car | Cars & Mobility | 3.68× | ||
| 16 | Electric motor | Cars & Mobility | 3.63× | ||
| 17 | Used car | Cars & Mobility | 3.09× | ||
| 18 | Octopus Energy | Home & Garden | 2.79× | ||
| 19 | SUVs | Cars & Mobility | 2.62× | ||
| 20 | Automobiles | Cars & Mobility | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.81× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Sustainability | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Creativity | OPEN | 0.74× | |
| Design Affinity | PREMIUM | 0.76× |
Tesla Motors's target market in United Kingdom covers an estimated 3,472,752 people, concentrated in England and South East.
27.2% of the Tesla Motors audience are female, 72.8% are male, with an average age of 43.7 years.
Tesla Motors fans show strongest brand affinity for Plug-in hybrid (8.37×), Hybrid electric vehicle (8.69×), and Škoda Auto (5.16×) over the country average.
Tesla Motors fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Greater London (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Tesla Motors itself, the audience over-indexes on Hybrid electric vehicle (8.69×), Škoda Auto (5.16×), Elon Musk (7.49×), and Octopus Energy (2.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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