Road Audience in United States

Road logo

Road has an estimated audience of 42,248,146 people in United States. 39.6% are female, 60.4% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Israel.

The average Road fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.12× the country average). Demographically, the Road audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Road fans

Demographic split for Road audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.6
Estimated audience size42,248,146

Audience persona

The typical Road fan in United States is more male, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Road in United States
RegionReachAffinity
California5,293,8691.14×
Texas3,910,1401.08×
Florida3,171,8831.11×
New York2,772,8751.17×
Pennsylvania1,665,1651.17×
North Carolina1,493,8021.18×
Georgia1,477,8771.14×
Ohio1,340,7461.03×
Illinois1,306,1600.93×
Michigan1,179,5631.07×
New Jersey1,151,0081.07×
Virginia1,126,6051.09×
Washington930,4931.1×
Arizona914,2231.06×
Massachusetts893,8411.07×
Tennessee892,8081.05×
Maryland838,5031.15×
Indiana729,1270.94×
Colorado678,2851.02×
Missouri676,6730.99×
South Carolina663,9391.04×
Alabama628,1481.06×
Louisiana570,2141.05×
Minnesota563,6610.93×
Wisconsin544,9840.86×
Kentucky539,8811.02×
Oregon479,7460.99×
Connecticut438,8481.04×
Oklahoma416,2120.89×
Utah363,4490.96×
Mississippi360,9891.04×
Arkansas353,1231.01×
Nevada342,8520.84×
Kansas325,0420.98×
Iowa306,6870.88×
New Mexico210,3810.99×
Nebraska190,6480.9×
West Virginia189,4950.96×
Idaho187,6170.89×
Hawaii178,2160.98×
New Hampshire155,7580.94×
Maine141,7060.94×
Washington, District of Columbia140,9771.11×
Rhode Island122,1620.91×
Delaware108,0200.93×
Montana102,4900.87×
North Dakota94,7491.09×
South Dakota83,5380.86×
Vermont68,4000.92×
Alaska67,8190.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road audience
BrandAffinityCategory
Goop12.12×Internet & Social Media
Governor of Michigan16.38×Politics & Society
Wok11.46×Food & Beverages
Vocal harmony7.74×Music & Radio
Israel3.43×Travel & Leisure
Hipster15.13×Politics & Society
Grinch6.21×Movies & TV
Google Home9.83×Technology & Electronics
Hibachi11.35×Food & Beverages
headspace13.17×Health
Cherish (group)15.15×Music & Radio
Grace Slick11.43×Music & Radio
El Paso County, Colorado15.61×Travel & Leisure
Fairy godmother8.69×Literature
No Escape (1994 film)11.75×Movies & TV
Kikar HaShabbat16.92×News
TV Fanatic10.78×Movies & TV
Guitarist (magazine)10.52×Music & Radio
N1 road (South Africa)3.6×Travel & Leisure
La Jolla7.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Need for SecurityCONSERVATISM1.35
Quality AwarenessPREMIUM1.35
ExtroversionTHRILL1.15
Community OrientationOPEN1.14
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Road
CountryShare
United States28.8%
Italy7.2%
United Kingdom6.6%

See Road audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Road have in United States?

Road has an estimated audience of 42,248,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Road fans?

39.6% of Road fans are female, 60.4% are male, with an average age of 43.6 years.

Which brands do Road fans like most?

Road fans show strongest brand affinity for Goop (12.12×), Governor of Michigan (16.38×), and Wok (11.46×) over the country average.

Where do Road fans live in United States?

Road fans in United States are most concentrated in California (reach 5,293,869), Texas (reach 3,910,140), and Florida (reach 3,171,883). These three regions account for the largest share of the active audience.

What other brands do Road fans also like?

Beyond Road itself, the audience over-indexes on Governor of Michigan (16.38×), Wok (11.46×), Vocal harmony (7.74×), and Israel (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.