Road Audience in United States

Road logo

Road has an estimated audience of 42,248,146 people in United States. 39.6% are female, 60.4% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.

The average Road fan in United States is 43.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (17.88× the country average). Demographically, the Road audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Road fans

Demographic split for Road audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.6
Estimated audience size42,248,146

Audience persona

The typical Road fan in United States is more male, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Road in United States
RegionReachAffinity
California5,293,8691.14×
Texas3,910,1401.08×
Florida3,171,8831.11×
New York2,772,8751.17×
Pennsylvania1,665,1651.17×
North Carolina1,493,8021.18×
Georgia1,477,8771.14×
Ohio1,340,7461.03×
Illinois1,306,1600.93×
Michigan1,179,5631.07×
New Jersey1,151,0081.07×
Virginia1,126,6051.09×
Washington930,4931.1×
Arizona914,2231.06×
Massachusetts893,8411.07×
Tennessee892,8081.05×
Maryland838,5031.15×
Indiana729,1270.94×
Colorado678,2851.02×
Missouri676,6730.99×
South Carolina663,9391.04×
Alabama628,1481.06×
Louisiana570,2141.05×
Minnesota563,6610.93×
Wisconsin544,9840.86×
Kentucky539,8811.02×
Oregon479,7460.99×
Connecticut438,8481.04×
Oklahoma416,2120.89×
Utah363,4490.96×
Mississippi360,9891.04×
Arkansas353,1231.01×
Nevada342,8520.84×
Kansas325,0420.98×
Iowa306,6870.88×
New Mexico210,3810.99×
Nebraska190,6480.9×
West Virginia189,4950.96×
Idaho187,6170.89×
Hawaii178,2160.98×
New Hampshire155,7580.94×
Maine141,7060.94×
Washington, District of Columbia140,9771.11×
Rhode Island122,1620.91×
Delaware108,0200.93×
Montana102,4900.87×
North Dakota94,7491.09×
South Dakota83,5380.86×
Vermont68,4000.92×
Alaska67,8190.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road audience
BrandAffinityCategory
Capital One17.88×Business & Career
CarGurus25.72×Cars & Mobility
Google Maps15.62×Internet & Social Media
Indeed.com11.61×Business & Career
AccuWeather15.09×Home & Garden
Circle K16.12×Shopping
Aaron Rodgers13.95×Sports
Enterprise Rent-A-Car13.07×Cars & Mobility
DeviantArt14.46×Internet & Social Media
Autism Awareness19.03×Health
Bruce Willis14.14×Movies & TV
Diabetes mellitus awareness12.48×Health
Google News10.73×News
Diane Keaton11.25×Movies & TV
Billy Bob Thornton15.75×Movies & TV
Beetlejuice8.34×Movies & TV
ICloud15.85×Technology & Electronics
Khan Academy14.08×Business & Career
Clint Eastwood13.13×Movies & TV
Kendra Scott15.35×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
Need for SecurityCONSERVATISM1.35
Quality AwarenessPREMIUM1.35
ExtroversionTHRILL1.15
Community OrientationOPEN1.14
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Road
CountryShare
United States28.8%
Italy7.2%
United Kingdom6.6%

See Road audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Road have in United States?

Road has an estimated audience of 42,248,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Road fans?

39.6% of Road fans are female, 60.4% are male, with an average age of 43.6 years.

Which brands do Road fans like most?

Road fans show strongest brand affinity for Capital One (17.88×), CarGurus (25.72×), and Google Maps (15.62×) over the country average.

Where do Road fans live in United States?

Road fans in United States are most concentrated in California (reach 5,293,869), Texas (reach 3,910,140), and Florida (reach 3,171,883). These three regions account for the largest share of the active audience.

What other brands do Road fans also like?

Beyond Road itself, the audience over-indexes on CarGurus (25.72×), Google Maps (15.62×), Indeed.com (11.61×), and AccuWeather (15.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.