Road Audience in Canada
Road has an estimated audience of 5,939,801 people in Canada. 42.0% are female, 58.0% are male, average age 43.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Real property, John Cena, Tabloid (newspaper format), Radio.
The average Road fan in Canada is 43.9 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Real property, John Cena, with strongest over-indexing on Ice Hockey World Championships (1.62× the country average). Demographically, the Road audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Road fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 43.9 |
| Estimated audience size | 5,939,801 |
Audience persona
The typical Road fan in Canada is more male, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,985,040 | 1.2× |
| Quebec | 2,855,824 | 2.01× |
| British Columbia | 925,654 | 1.04× |
| Alberta | 821,923 | 1.12× |
| Manitoba | 209,741 | 0.94× |
| Saskatchewan | 159,600 | 0.85× |
| Nova Scotia | 137,085 | 0.77× |
| New Brunswick | 120,567 | 0.88× |
| Newfoundland and Labrador | 73,368 | 0.81× |
| Prince Edward Island | 28,623 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.62× | Sports |
| Real property | 2.15× | Home & Garden |
| John Cena | 2.95× | Sports |
| Tabloid (newspaper format) | 2.3× | Literature |
| Radio | 1.52× | Technology & Electronics |
| Innovation | 1.73× | Business & Career |
| Solar energy | 2.13× | Home & Garden |
| Vehicle insurance | 2.06× | Cars & Mobility |
| Hyundai | 1.9× | Cars & Mobility |
| Credit (finance) | 1.59× | Business & Career |
| City car | 2.95× | Cars & Mobility |
| Western Union | 1.78× | Business & Career |
| Air pollution | 2.35× | Health |
| Family car | 2.26× | Cars & Mobility |
| Tom Cruise | 2.05× | Movies & TV |
| Non-alcoholic beverage | 2.24× | Food & Beverages |
| Electric vehicle | 1.9× | Cars & Mobility |
| WWE | 1.55× | Sports |
| Virtual reality | 1.78× | Technology & Electronics |
| Volkswagen | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.53 |
| Family Orientation | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.46 |
| Individualism | JOY | 1.37 |
| Convenience Orientation | PREMIUM | 1.3 |
| LGBTQ+ Identity | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
See Road audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Road have in Canada?
Road has an estimated audience of 5,939,801 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Road fans?
42.0% of Road fans are female, 58.0% are male, with an average age of 43.9 years.
Which brands do Road fans like most?
Road fans show strongest brand affinity for Ice Hockey World Championships (1.62×), Real property (2.15×), and John Cena (2.95×) over the country average.
Where do Road fans live in Canada?
Road fans in Canada are most concentrated in Ontario (reach 2,985,040), Quebec (reach 2,855,824), and British Columbia (reach 925,654). These three regions account for the largest share of the active audience.
What other brands do Road fans also like?
Beyond Road itself, the audience over-indexes on Real property (2.15×), John Cena (2.95×), Tabloid (newspaper format) (2.3×), and Radio (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.