Road Audience in Italy
Road has an estimated audience of 10,495,000 people in Italy. 39.1% are female, 60.9% are male, average age 45.1. Top brand affinities: AutoScout24, Progressive rock, Horoscope, Instant messaging, Dentistry.
Top brand affinities include AutoScout24, Progressive rock, Horoscope, with strongest over-indexing on AutoScout24 (3.65× the country average). Demographically, the Road audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Travel & Leisure · Type: Topic
Demographics of Road fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 45.1 |
| Estimated audience size | 10,495,000 |
Audience persona
The typical Road fan in Italy is more male, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for AutoScout24.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 3.65× | Cars & Mobility |
| Progressive rock | 4.5× | Music & Radio |
| Horoscope | 5.74× | Health |
| Instant messaging | 3.01× | Internet & Social Media |
| Dentistry | 3.39× | Business & Career |
| Slovenia | 2.45× | Travel & Leisure |
| Gazebo | 6.02× | Home & Garden |
| Pillow | 3.78× | Home & Garden |
| Voucher | 2.79× | Shopping |
| Bars | 1.54× | Travel & Leisure |
| General practitioner | 2.72× | Health |
| Expert (company) | 2.61× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Used car | 2.25× | Cars & Mobility |
| Europcar | 5.22× | Cars & Mobility |
| Borsa Italiana | 1.58× | Business & Career |
| Subito.it | 1.56× | Shopping |
| Weather | 2.51× | Home & Garden |
| Enoteca | 2.73× | Food & Beverages |
| Solar energy | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.4 |
| Patriotism | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.26 |
| Convenience Orientation | PREMIUM | 1.18 |
| Need for Security | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.2% |
| United Kingdom | 6.6% |
See Road audiences in other countries
More Travel & Leisure audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.