A data profile of the people who buy, follow and care about Road in Italy — modelled from more than twelve digital signal sources. Road has an estimated audience of 10,495,000 people in Italy.
Road has an estimated audience of 10,495,000 people in Italy. 39.1% are female, 60.9% are male, average age 45.1. Top brand affinities: AutoScout24, Wikipedia, Personal finance, WhatsApp, Mediaset.
Top brand affinities include AutoScout24, Wikipedia, Personal finance, with strongest over-indexing on AutoScout24 (3.3× the country average).
Demographically, the Road audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Road fan in Italy is more male, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Road profile in Italy.
39.1% are female, 60.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 45.1 |
| Estimated audience size | 10,495,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Road audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 3.89× | ||
| 02 | Wikipedia | Internet & Social Media | 3.43× | ||
| 03 | AutoScout24 | Cars & Mobility | 3.30× | ||
| 04 | Satire | Literature | 2.83× | ||
| 05 | Mediaset | Technology & Electronics | 2.35× | ||
| 06 | Solar energy | Home & Garden | 2.07× | ||
| 07 | Champagne | Food & Beverages | 2.01× | ||
| 08 | Personal finance | Business & Career | 1.98× | ||
| 09 | HVAC | Home & Garden | 1.95× | ||
| 10 | Internet & Social Media | 1.89× | |||
| 11 | Real property | Home & Garden | 1.82× | ||
| 12 | Genetics | Kids & Family | 1.74× | ||
| 13 | Adriatic Sea | Travel & Leisure | 1.72× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Borsa Italiana | Business & Career | 1.62× | ||
| 16 | Singer-songwriter | Music & Radio | 1.61× | ||
| 17 | Coop | Food & Beverages | 1.61× | ||
| 18 | Financial services | Business & Career | 1.57× | ||
| 19 | Volunteering | Politics & Society | 1.54× | ||
| 20 | Milk | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Patriotism | CONSERVATISM | 1.51× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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