A data profile of the people who buy, follow and care about Wikipedia in Italy — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 9,904,138 people in Italy.
The average Wikipedia fan in Italy is 45.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Obituary, Data, Web server, with strongest over-indexing on Obituary (15.64× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wikipedia fan in Italy is balanced, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Obituary.
The key figures that characterise the Wikipedia profile in Italy.
46.6% are female, 53.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.5 |
| Estimated audience size | 9,904,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Wikipedia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~800K | 1.28× | |
| 02 | Emilia-Romagna | ~1M | 1.27× | |
| 03 | Friuli-Venezia Giulia | ~200K | 1.26× | |
| 04 | Piedmont | ~900K | 1.25× | |
| 05 | Lombardy | ~2M | 1.21× | |
| 06 | Trentino-Alto Adige/Südtirol | ~200K | 1.18× | |
| 07 | Veneto | ~900K | 1.17× | |
| 08 | Liguria | ~300K | 1.15× | |
| 09 | Lazio | ~1.5M | 1.14× | |
| 10 | Marche | ~300K | 1.03× | |
| 11 | Campania | ~1M | 1.01× | |
| 12 | Puglia | ~700K | 0.95× | |
| 13 | Abruzzo | ~200K | 0.94× | |
| 14 | Sicilia | ~800K | 0.91× | |
| 15 | Umbria | ~100K | 0.87× | |
| 16 | Sardinia | ~200K | 0.81× | |
| 17 | Calabria | ~200K | 0.77× | |
| 18 | Basilicata | ~60K | 0.69× | |
| 19 | Aosta Valley | ~20K | 0.61× | |
| 20 | Molise | ~30K | 0.58× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Information science | Business & Career | 25.11× | ||
| 02 | Obituary | Literature | 15.64× | ||
| 03 | Data | Business & Career | 14.84× | ||
| 04 | Web server | Technology & Electronics | 14.70× | ||
| 05 | Humorism | Literature | 14.06× | ||
| 06 | Wind turbine | Home & Garden | 11.72× | ||
| 07 | Individual | Politics & Society | 10.21× | ||
| 08 | Video hosting service | Technology & Electronics | 9.68× | ||
| 09 | Electronic publishing | News | 9.29× | ||
| 10 | Projection screen | Technology & Electronics | 8.91× | ||
| 11 | Political science | Business & Career | 8.79× | ||
| 12 | Election | Politics & Society | 7.81× | ||
| 13 | Political party | Politics & Society | 6.74× | ||
| 14 | Gender | Politics & Society | 6.17× | ||
| 15 | Genetics | Kids & Family | 6.11× | ||
| 16 | Digital television | Movies & TV | 5.88× | ||
| 17 | Message in a Bottle (film) | Movies & TV | 5.22× | ||
| 18 | UniCredit | Business & Career | 4.84× | ||
| 19 | Politics | Politics & Society | 4.56× | ||
| 20 | La Stampa | News | 4.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 4.42× | |
| Patriotism | CONSERVATISM | 3.31× | |
| Individualism | JOY | 3.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Quality Awareness | PREMIUM | 0.95× | |
| Luxury Orientation | PREMIUM | 0.95× |
Wikipedia has an estimated audience of 9,904,138 people in Italy, concentrated in Lombardy and Lazio.
46.6% of Wikipedia fans are female, 53.4% are male, with an average age of 45.5 years.
Wikipedia fans show strongest brand affinity for Obituary (15.64×), Data (14.84×), and Web server (14.7×) over the country average.
Wikipedia fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Data (14.84×), Web server (14.7×), Electronic publishing (9.29×), and Message in a Bottle (film) (5.22×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.