Wikipedia Audience in Italy
Wikipedia has an estimated audience of 9,980,297 people in Italy. 46.6% are female, 53.4% are male, average age 45.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Obituary, Data, Web server, Electronic publishing, Message in a Bottle (film).
The average Wikipedia fan in Italy is 45.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Obituary, Data, Web server, with strongest over-indexing on Obituary (15.64× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 45.5 |
| Estimated audience size | 9,980,297 |
Audience persona
The typical Wikipedia fan in Italy is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Obituary.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,120,161 | 1.21× |
| Lazio | 1,398,343 | 1.14× |
| Campania | 1,133,912 | 1.01× |
| Emilia-Romagna | 1,034,852 | 1.27× |
| Veneto | 922,934 | 1.17× |
| Piedmont | 920,752 | 1.25× |
| Tuscany | 846,428 | 1.28× |
| Sicilia | 785,118 | 0.91× |
| Puglia | 652,614 | 0.95× |
| Liguria | 322,066 | 1.15× |
| Marche | 255,599 | 1.03× |
| Friuli-Venezia Giulia | 238,220 | 1.27× |
| Calabria | 235,768 | 0.77× |
| Sardinia | 227,350 | 0.81× |
| Trentino-Alto Adige/Südtirol | 223,961 | 1.19× |
| Abruzzo | 205,942 | 0.94× |
| Umbria | 140,125 | 0.87× |
| Basilicata | 62,083 | 0.68× |
| Molise | 26,100 | 0.55× |
| Aosta Valley | 14,397 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obituary | 15.64× | Literature |
| Data | 14.84× | Business & Career |
| Web server | 14.7× | Technology & Electronics |
| Electronic publishing | 9.29× | News |
| Message in a Bottle (film) | 5.22× | Movies & TV |
| Individual | 10.21× | Politics & Society |
| Video hosting service | 9.68× | Technology & Electronics |
| Information science | 25.11× | Business & Career |
| Wind turbine | 11.72× | Home & Garden |
| Humorism | 14.06× | Literature |
| Political science | 8.79× | Business & Career |
| Politics | 4.56× | Politics & Society |
| Projection screen | 8.91× | Technology & Electronics |
| La Stampa | 4.51× | News |
| Gender | 6.17× | Politics & Society |
| Genetics | 6.11× | Kids & Family |
| Election | 7.81× | Politics & Society |
| Digital television | 5.88× | Movies & TV |
| Political party | 6.74× | Politics & Society |
| UniCredit | 4.84× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.59 |
| Spirituality | BALANCE | 1.54 |
| Tradition | CONSERVATISM | 1.53 |
| Individualism | JOY | 1.47 |
| Urban Lifestyle | OPEN | 1.38 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.9% |
| India | 4.9% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does Wikipedia have in Italy?
Wikipedia has an estimated audience of 9,980,297 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Wikipedia fans?
46.6% of Wikipedia fans are female, 53.4% are male, with an average age of 45.5 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for Obituary (15.64×), Data (14.84×), and Web server (14.7×) over the country average.
Where do Wikipedia fans live in Italy?
Wikipedia fans in Italy are most concentrated in Lombardy (reach 2,120,161), Lazio (reach 1,398,343), and Campania (reach 1,133,912). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Data (14.84×), Web server (14.7×), Electronic publishing (9.29×), and Message in a Bottle (film) (5.22×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.