Top 50 Internet & Social Media brands in Italy
This curated ranking covers the 50 largest internet & social media brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,679 internet & social media brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Instagram, Social network and WhatsApp lead the list with a combined estimated audience of 85,734,784 people. Across all 50 entries the average audience size is 7,718,941, and the largest, Instagram, reaches around 31,502,918 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
31,502,918 | 2.6% | Social media | Internet & Social Media |
| 2 |  Social network |
29,866,496 | 4.9% | Lifestyle cluster | Internet & Social Media |
| 3 |  WhatsApp |
24,365,370 | 4.1% | Social media | Internet & Social Media |
| 4 |  World Wide Web |
18,330,518 | 6.4% | Internet & Social Media | |
| 5 |  TikTok |
17,892,362 | 2.6% | Social media | Internet & Social Media |
| 6 |  Spotify |
15,978,157 | 3.8% | TV / music streaming | Internet & Social Media |
| 7 |  Pinterest |
15,611,702 | 3.4% | Social media | Internet & Social Media |
| 8 |  X |
14,335,808 | 2.3% | Social media | Internet & Social Media |
| 9 |  Facebook |
13,869,842 | 2.1% | Social media | Internet & Social Media |
| 10 |  Google Maps |
13,203,412 | 2.7% | Internet & Social Media | |
| 11 |  Google |
12,514,734 | 2.2% | Search engine | Internet & Social Media |
| 12 |  Domain Name System |
12,457,681 | 8.0% | Internet & Social Media | |
| 13 |  Gmail |
11,445,110 | 1.4% | Internet & Social Media | |
| 14 |  Instant messaging |
11,040,909 | 3.4% | Content type | Internet & Social Media |
| 15 |  Wikipedia |
10,127,569 | 5.1% | Internet & Social Media | |
| 16 |  WeTransfer |
9,047,810 | 7.2% | Internet & Social Media | |
| 17 |  Hyperlink |
8,488,575 | 20.6% | Internet & Social Media | |
| 18 |  Telegram (software) |
7,838,832 | 4.8% | Communication | Internet & Social Media |
| 19 |  Smiley |
7,202,032 | 33.8% | Content type | Internet & Social Media |
| 20 |  Viral video |
6,989,723 | 3.3% | Content type | Internet & Social Media |
| 21 |  New media |
6,679,753 | 8.9% | Field of study | Internet & Social Media |
| 22 |  Influencer marketing |
5,012,853 | 7.8% | Content type | Internet & Social Media |
| 23 |  Internet meme |
4,969,877 | 2.5% | Content type | Internet & Social Media |
| 24 |  Meme |
4,709,218 | 2.2% | Content type | Internet & Social Media |
| 25 |  Reddit |
4,606,132 | 2.5% | Social media | Internet & Social Media |
| 26 |  Digital wallet |
4,566,491 | 7.0% | Internet & Social Media | |
| 27 |  Groupon |
4,023,739 | 6.5% | Consulting | Internet & Social Media |
| 28 |  Online |
3,600,840 | 3.5% | Lifestyle cluster | Internet & Social Media |
| 29 |  Videography |
3,286,308 | 3.5% | Internet & Social Media | |
| 30 |  Tinder |
3,193,860 | 6.6% | Dating | Internet & Social Media |
| 31 |  YouTube Music |
3,150,698 | 2.2% | TV / music streaming | Internet & Social Media |
| 32 |  Online marketplace |
3,015,799 | 2.9% | Internet & Social Media | |
| 33 |  mothersblog.gr |
2,948,502 | 93.2% | Internet & Social Media | |
| 34 |  PubMed |
2,935,843 | 6.4% | Search engine | Internet & Social Media |
| 35 |  Snapchat |
2,750,455 | 2.0% | Social media | Internet & Social Media |
| 36 |  Web portal |
2,744,033 | 3.6% | Internet & Social Media | |
| 37 |  Website |
2,528,487 | 4.0% | Lifestyle cluster | Internet & Social Media |
| 38 |  Fansite |
2,524,163 | 5.2% | Content type | Internet & Social Media |
| 39 |  Video blog |
2,513,301 | 3.5% | Internet & Social Media | |
| 40 |  Funny Videos |
2,436,525 | 3.1% | Content type | Internet & Social Media |
| 41 |  Flickr |
2,403,839 | 7.2% | Social media | Internet & Social Media |
| 42 |  Google Images |
2,386,075 | 7.0% | Internet & Social Media | |
| 43 |  GeoGuessr |
2,256,080 | 3.6% | Internet & Social Media | |
| 44 |  Blog |
2,255,594 | 4.5% | Content type | Internet & Social Media |
| 45 |  Calvin Kleinen |
2,169,103 | 6.5% | Social media influencer | Internet & Social Media |
| 46 |  Internet celebrity |
2,108,843 | 1.9% | Content type | Internet & Social Media |
| 47 |  Azar |
2,098,783 | 14.0% | Internet & Social Media | |
| 48 |  Google Earth |
1,991,082 | 3.6% | Internet & Social Media | |
| 49 |  Wattpad |
1,985,787 | 3.0% | Internet & Social Media | |
| 50 |  LinkedIn |
1,985,462 | 1.2% | Social media | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in Italy?
Instagram currently leads with an estimated audience of 31,502,918 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.