A data profile of the people who buy, follow and care about Hyperlink in Italy — modelled from more than twelve digital signal sources. Hyperlink has an estimated audience of 8,488,575 people in Italy.
Hyperlink has an estimated audience of 8,488,575 people in Italy. 58.5% are female, 41.5% are male, average age 38.3. Top brand affinities: SuperEnalotto, Lidl, Genetics, Confectionery, Coop.
Top brand affinities include SuperEnalotto, Lidl, Genetics, with strongest over-indexing on SuperEnalotto (2.28× the country average).
Demographically, the Hyperlink audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Hyperlink fan in Italy is more female, around 38.3 years old, with strong Convenience Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Hyperlink profile in Italy.
58.5% are female, 41.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 38.3 |
| Estimated audience size | 8,488,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Hyperlink audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 26.1% |
| Italy | 20.5% |
| United States | 14.6% |
The strongest cross-interests of the Hyperlink audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 2.28× | ||
| 02 | HVAC | Home & Garden | 2.28× | ||
| 03 | Carrefour Market | Shopping | 2.23× | ||
| 04 | Face powder | Beauty & Wellness | 2.20× | ||
| 05 | Preventive healthcare | Health | 2.20× | ||
| 06 | Tableware | Food & Beverages | 2.15× | ||
| 07 | Genetics | Kids & Family | 2.08× | ||
| 08 | Rail transport | Travel & Leisure | 2.08× | ||
| 09 | Google Drive | Technology & Electronics | 1.95× | ||
| 10 | Political science | Business & Career | 1.94× | ||
| 11 | Public transport | Cars & Mobility | 1.91× | ||
| 12 | Wikipedia | Internet & Social Media | 1.79× | ||
| 13 | Espresso | Food & Beverages | 1.76× | ||
| 14 | Zoo | Kids & Family | 1.74× | ||
| 15 | Confectionery | Food & Beverages | 1.71× | ||
| 16 | Subscription business model | Shopping | 1.71× | ||
| 17 | Bologna F.C. 1909 | Sports | 1.65× | ||
| 18 | Lidl | Shopping | 1.62× | ||
| 19 | Gourmet Foods | Food & Beverages | 1.61× | ||
| 20 | Coop | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Career Orientation | POWER | 1.47× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Mindfulness | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hyperlink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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