A data profile of the people who buy, follow and care about Carrefour Market in Italy — modelled from more than twelve digital signal sources. Carrefour Market has an estimated audience of 5,028,776 people in Italy.
The average Carrefour Market fan in Italy is 47.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Piedmont.
Top brand affinities include Carrefour Express, Costa Coffee, Instant coffee, with strongest over-indexing on Carrefour Express (27× the country average).
Demographically, the Carrefour Market audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Carrefour Market fan in Italy is more female, around 47.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Carrefour Market profile in Italy.
64.5% are female, 35.5% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 47.4 |
| Estimated audience size | 5,028,776 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 37% |
Where the Carrefour Market audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~60K | 4.71× | |
| 02 | Piedmont | ~1M | 3.05× | |
| 03 | Lombardy | ~2.5M | 2.74× | |
| 04 | Lazio | ~1.5M | 2.38× | |
| 05 | Liguria | ~200K | 1.76× | |
| 06 | Abruzzo | ~100K | 1.15× | |
| 07 | Molise | ~20K | 0.87× | |
| 08 | Tuscany | ~300K | 0.80× | |
| 09 | Basilicata | ~30K | 0.75× | |
| 10 | Friuli-Venezia Giulia | ~60K | 0.63× | |
| 11 | Umbria | ~50K | 0.57× | |
| 12 | Trentino-Alto Adige/Südtirol | ~50K | 0.55× | |
| 13 | Calabria | ~80K | 0.52× | |
| 14 | Marche | ~60K | 0.51× | |
| 15 | Sardinia | ~70K | 0.47× | |
| 16 | Puglia | ~100K | 0.44× | |
| 17 | Campania | ~200K | 0.41× | |
| 18 | Emilia-Romagna | ~200K | 0.37× | |
| 19 | Sicilia | ~100K | 0.34× | |
| 20 | Veneto | ~100K | 0.31× |
The strongest cross-interests of the Carrefour Market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant coffee | Food & Beverages | 35.57× | ||
| 02 | Costa Coffee | Food & Beverages | 34.58× | ||
| 03 | Mid-Autumn Festival | Travel & Leisure | 32.55× | ||
| 04 | Mount Fuji | Travel & Leisure | 29.62× | ||
| 05 | Carrefour Express | Shopping | 27.00× | ||
| 06 | Iced tea | Food & Beverages | 26.64× | ||
| 07 | Restaurateur | Home & Garden | 18.83× | ||
| 08 | Matcha | Food & Beverages | 18.23× | ||
| 09 | Arabic coffee | Food & Beverages | 15.02× | ||
| 10 | Espresso machine | Home & Garden | 13.46× | ||
| 11 | Full breakfast | Food & Beverages | 11.25× | ||
| 12 | Coffee roasting | Food & Beverages | 10.32× | ||
| 13 | Kitchen utensil | Home & Garden | 9.33× | ||
| 14 | Coffeemaker | Home & Garden | 8.95× | ||
| 15 | Kitchenware | Home & Garden | 7.83× | ||
| 16 | Department store | Shopping | 7.09× | ||
| 17 | Cooking show | Food & Beverages | 6.26× | ||
| 18 | Grocery store | Food & Beverages | 6.07× | ||
| 19 | Hypermarket | Shopping | 6.04× | ||
| 20 | Carrefour | Shopping | 5.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Price Sensitivity | PREMIUM | 1.72× | |
| Pet Ownership | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.84× | |
| Need for Security | CONSERVATISM | 0.91× |
Carrefour Market's target market in Italy covers an estimated 5,028,776 people, concentrated in Lombardy and Lazio.
64.5% of the Carrefour Market audience are female, 35.5% are male, with an average age of 47.4 years.
Carrefour Market fans show strongest brand affinity for Carrefour Express (27×), Costa Coffee (34.58×), and Instant coffee (35.57×) over the country average.
Carrefour Market fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Piedmont (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Carrefour Market itself, the audience over-indexes on Costa Coffee (34.58×), Instant coffee (35.57×), Kitchen utensil (9.33×), and Kitchenware (7.83×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Carrefour Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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