Rascasse Audience Intelligence

Carrefour Target Market in Italy

A data profile of the people who buy, follow and care about Carrefour in Italy — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 8,270,663 people in Italy.

#4among Supermarket in Italy#44among Brand in Italy#28in Shopping

The average Carrefour fan in Italy is 43.9 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Piedmont.

Top brand affinities include Carrefour Express, Hypermarket, Esselunga, with strongest over-indexing on Carrefour Express (7.37× the country average).

Demographically, the Carrefour audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Carrefour fan in Italy is more female, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Carrefour Express.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrefour profile in Italy.

Audience size
8.3M
in Italy
Gender
62.2%♀
37.8% male
Age
43.9
average years
Country rank
#661
Brand in Italy
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrefour

62.2% are female, 37.8% are male, average age 43.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Carrefour audience in Italy
MetricValue
Female62.2%
Male37.8%
Average age43.9
Estimated audience size8,270,663
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Carrefour audience in Italy
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Carrefour audience comes from Italy.

Worldwide audience distribution share by country for Carrefour
CountryShare
Brazil14.7%
France13.9%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrefour audience in Italy is strongest.

Fig. 05

Top regions by affinity

Carrefour customers by region in Italy
#RegionReachAffinity×
01Aosta Valley~70K3.15×
02Piedmont~1.5M2.55×
03Liguria~500K2.18×
04Tuscany~1M1.98×
05Lombardy~2.5M1.81×
06Lazio~2M1.77×
07Sardinia~300K1.14×
08Abruzzo~200K0.90×
09Emilia-Romagna~500K0.72×
10Campania~500K0.52×
11Puglia~300K0.52×
12Friuli-Venezia Giulia~80K0.49×
13Veneto~300K0.38×
14Molise~20K0.38×
15Umbria~50K0.37×
16Basilicata~30K0.35×
17Calabria~90K0.33×
18Sicilia~200K0.32×
19Marche~60K0.28×
20Trentino-Alto Adige/Südtirol~50K0.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrefour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrefour audience
#·InterestCategoryAffinity×
01Carrefour ExpressShopping7.37×
02HypermarketShopping4.83×
03Bennet (supermarket)Food & Beverages3.36×
04FamilaShopping2.96×
05SupermarketShopping2.53×
06EsselungaShopping2.52×
07CAC 40Business & Career2.47×
08PensionBusiness & Career2.41×
09Grocery storeFood & Beverages2.20×
10SuperEnalottoGames2.06×
11AuchanShopping2.05×
12ConadShopping2.03×
133BMeteoNews1.92×
14Big-box storeShopping1.92×
15Massimo RanieriMovies & TV1.89×
16CoopFood & Beverages1.88×
17LidlShopping1.87×
18Consequence (rapper)Music & Radio1.84×
19VareseNewsNews1.77×
20Culinary artArts & Culture1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrefour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrefour audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.09×
TraditionCONSERVATISM1.03×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrefour audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.58×
Risk AppetiteTHRILL0.67×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carrefour's target market in Italy?

Carrefour's target market in Italy covers an estimated 8,270,663 people, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Carrefour customers?

62.2% of the Carrefour audience are female, 37.8% are male, with an average age of 43.9 years.

03

Which brands do Carrefour fans like most?

Carrefour fans show strongest brand affinity for Carrefour Express (7.37×), Hypermarket (4.83×), and Esselunga (2.52×) over the country average.

04

Where do Carrefour fans live in Italy?

Carrefour fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Piedmont (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Carrefour fans also like?

Beyond Carrefour itself, the audience over-indexes on Hypermarket (4.83×), Esselunga (2.52×), Supermarket (2.53×), and Conad (2.03×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Italy

See Carrefour audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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