Coop Target Market in Italy
Coop has an estimated audience of 13,379,063 people in Italy. 64.4% are female, 35.6% are male, average age 45.7. Top regions: Tuscany, Emilia-Romagna, Lombardy. Top brand affinities: Ipercoop, Discount stores, Poste italiane, Trenitalia, Intesa Sanpaolo.
The average Coop fan in Italy is 45.7 years old, more female, and lives primarily in Tuscany. The audience is concentrated in Tuscany, Emilia-Romagna, Lombardy. Top brand affinities include Ipercoop, Discount stores, Poste italiane, with strongest over-indexing on Ipercoop (7.04× the country average). Demographically, the Coop audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Customer demographics of Coop
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.7 |
| Estimated audience size | 13,379,063 |
Audience persona
The typical Coop fan in Italy is more female, around 45.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Ipercoop.
Coop customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Tuscany | ~3M | 3.93× |
| Emilia-Romagna | ~2M | 2.06× |
| Lombardy | ~1.5M | 0.71× |
| Veneto | ~1M | 1.06× |
| Piedmont | ~900K | 0.95× |
| Lazio | ~900K | 0.53× |
| Sicilia | ~800K | 0.72× |
| Liguria | ~700K | 1.8× |
| Puglia | ~600K | 0.68× |
| Trentino-Alto Adige/Südtirol | ~500K | 2.07× |
| Campania | ~500K | 0.3× |
| Calabria | ~300K | 0.7× |
| Sardinia | ~300K | 0.74× |
| Friuli-Venezia Giulia | ~300K | 1.02× |
| Marche | ~200K | 0.71× |
| Umbria | ~200K | 1.07× |
| Abruzzo | ~90K | 0.3× |
| Basilicata | ~50K | 0.37× |
| Molise | ~20K | 0.28× |
| Aosta Valley | ~10K | 0.32× |
Top brand affinities of the Coop audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 7.04× | Shopping |
| Discount stores | 2.04× | Shopping |
| Poste italiane | 2.32× | Business & Career |
| Trenitalia | 2.54× | Cars & Mobility |
| Intesa Sanpaolo | 2.17× | Business & Career |
| Carrefour | 2.77× | Shopping |
| Catholic Church | 1.76× | Politics & Society |
| Hypermarket | 2.95× | Shopping |
| UniCredit | 2.04× | Business & Career |
| Supermarket | 2.19× | Shopping |
| Shopping malls | 1.75× | Shopping |
| Coupons | 1.83× | Shopping |
| Furniture | 1.53× | Home & Garden |
| Fragrances | 1.7× | Beauty & Wellness |
| Recipes | 1.5× | Food & Beverages |
| Organic food | 1.87× | Food & Beverages |
| Spas | 1.67× | Beauty & Wellness |
| Boutiques | 1.53× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.65× | Home & Garden |
| Veganism | 1.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.76 |
| Convenience Orientation | PREMIUM | 1.62 |
| Spirituality | BALANCE | 1.48 |
| Creativity | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 36.5% |
| Switzerland | 24.5% |
| United Kingdom | 11.3% |
See Coop audiences in other countries
More Food & Beverages audiences in Italy
- Tecnomat (19,852,814)
- Esselunga (18,817,519)
- Champion (train) (18,150,400)
- Conad (18,084,151)
- IKEA (17,747,840)
Frequently asked questions
Who is Coop's target market in Italy?
Coop's target market in Italy covers an estimated 13,379,063 people, concentrated in Tuscany and Emilia-Romagna.
What is the gender split and age of Coop customers?
64.4% of the Coop audience are female, 35.6% are male, with an average age of 45.7 years.
Which brands do Coop fans like most?
Coop fans show strongest brand affinity for Ipercoop (7.04×), Discount stores (2.04×), and Poste italiane (2.32×) over the country average.
Where do Coop fans live in Italy?
Coop fans in Italy are most concentrated in Tuscany (reach ~3M), Emilia-Romagna (reach ~2M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Coop fans also like?
Beyond Coop itself, the audience over-indexes on Discount stores (2.04×), Poste italiane (2.32×), Trenitalia (2.54×), and Intesa Sanpaolo (2.17×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.