A data profile of the people who buy, follow and care about Coop in Italy — modelled from more than twelve digital signal sources. Coop has an estimated audience of 13,379,063 people in Italy.
The average Coop fan in Italy is 45.7 years old, more female, and lives primarily in Tuscany.
The audience is concentrated in Tuscany, Emilia-Romagna, Lombardy.
Top brand affinities include Ipercoop, Discount stores, Poste italiane, with strongest over-indexing on Ipercoop (7.04× the country average).
Demographically, the Coop audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Coop fan in Italy is more female, around 45.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Ipercoop.
The key figures that characterise the Coop profile in Italy.
64.4% are female, 35.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.7 |
| Estimated audience size | 13,379,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Coop audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 37.1% |
| Switzerland | 24.0% |
| United Kingdom | 11.2% |
Where the Coop audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~3M | 3.93× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 2.07× | |
| 03 | Emilia-Romagna | ~2M | 2.06× | |
| 04 | Liguria | ~700K | 1.80× | |
| 05 | Umbria | ~200K | 1.07× | |
| 06 | Veneto | ~1M | 1.06× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.02× | |
| 08 | Piedmont | ~900K | 0.95× | |
| 09 | Sardinia | ~300K | 0.74× | |
| 10 | Sicilia | ~800K | 0.72× | |
| 11 | Lombardy | ~1.5M | 0.71× | |
| 12 | Marche | ~200K | 0.71× | |
| 13 | Calabria | ~300K | 0.70× | |
| 14 | Puglia | ~600K | 0.68× | |
| 15 | Lazio | ~900K | 0.53× | |
| 16 | Basilicata | ~50K | 0.37× | |
| 17 | Aosta Valley | ~10K | 0.32× | |
| 18 | Campania | ~500K | 0.30× | |
| 19 | Abruzzo | ~90K | 0.30× | |
| 20 | Molise | ~20K | 0.28× |
The strongest cross-interests of the Coop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ipercoop | Shopping | 7.04× | ||
| 02 | Hypermarket | Shopping | 2.95× | ||
| 03 | Carrefour | Shopping | 2.77× | ||
| 04 | Trenitalia | Cars & Mobility | 2.54× | ||
| 05 | Poste italiane | Business & Career | 2.32× | ||
| 06 | Supermarket | Shopping | 2.19× | ||
| 07 | Intesa Sanpaolo | Business & Career | 2.17× | ||
| 08 | Discount stores | Shopping | 2.04× | ||
| 09 | UniCredit | Business & Career | 2.04× | ||
| 10 | Organic food | Food & Beverages | 1.87× | ||
| 11 | Coupons | Shopping | 1.83× | ||
| 12 | Catholic Church | Politics & Society | 1.76× | ||
| 13 | Shopping malls | Shopping | 1.75× | ||
| 14 | Fragrances | Beauty & Wellness | 1.70× | ||
| 15 | Spas | Beauty & Wellness | 1.67× | ||
| 16 | Veganism | Food & Beverages | 1.67× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 18 | Furniture | Home & Garden | 1.53× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.53× | ||
| 20 | Recipes | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.62× | |
| Spirituality | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Mindfulness | BALANCE | 1.00× |
Coop's target market in Italy covers an estimated 13,379,063 people, concentrated in Tuscany and Emilia-Romagna.
64.4% of the Coop audience are female, 35.6% are male, with an average age of 45.7 years.
Coop fans show strongest brand affinity for Ipercoop (7.04×), Discount stores (2.04×), and Poste italiane (2.32×) over the country average.
Coop fans in Italy are most concentrated in Tuscany (reach ~3M), Emilia-Romagna (reach ~2M), and Lombardy (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Coop itself, the audience over-indexes on Discount stores (2.04×), Poste italiane (2.32×), Trenitalia (2.54×), and Intesa Sanpaolo (2.17×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Coop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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