Veganism Audience in Italy
Veganism has an estimated audience of 17,457,888 people in Italy. 63.6% are female, 36.4% are male, average age 44.2. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Organic food, Vegetarian cuisine, Vegetarianism, La Cucina Italiana, Animal Equality.
The average Veganism fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Organic food, Vegetarian cuisine, Vegetarianism, with strongest over-indexing on Organic food (1.52× the country average). Demographically, the Veganism audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 44.2 |
| Estimated audience size | 17,457,888 |
Audience persona
The typical Veganism fan in Italy is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Organic food.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,138,813 | 1.35× |
| Lazio | 3,424,713 | 1.6× |
| Veneto | 2,200,802 | 1.59× |
| Tuscany | 2,014,650 | 1.74× |
| Emilia-Romagna | 1,921,503 | 1.35× |
| Piedmont | 1,476,759 | 1.14× |
| Sicilia | 1,332,867 | 0.88× |
| Campania | 1,193,592 | 0.61× |
| Puglia | 761,131 | 0.63× |
| Trentino-Alto Adige/Südtirol | 694,904 | 2.1× |
| Liguria | 591,777 | 1.21× |
| Sardinia | 439,198 | 0.9× |
| Friuli-Venezia Giulia | 415,236 | 1.26× |
| Marche | 280,103 | 0.64× |
| Umbria | 213,572 | 0.75× |
| Calabria | 203,810 | 0.38× |
| Abruzzo | 151,350 | 0.39× |
| Basilicata | 42,095 | 0.26× |
| Aosta Valley | 40,361 | 0.91× |
| Molise | 23,870 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Organic food | 1.52× | Food & Beverages |
| Vegetarian cuisine | 1.67× | Food & Beverages |
| Vegetarianism | 1.63× | Food & Beverages |
| La Cucina Italiana | 1.61× | Food & Beverages |
| Animal Equality | 1.56× | Politics & Society |
| Polenta | 1.53× | Food & Beverages |
| Loyalty | 1.55× | Business & Career |
| Vegan Recipes | 1.66× | Food & Beverages |
| Fibromyalgia awareness | 1.59× | Health |
| Kranj | 1.52× | Travel & Leisure |
| Arthritis awareness | 1.53× | Health |
| Blood type diet | 1.59× | Health |
| Kenwood Corporation | 1.57× | Technology & Electronics |
| Blood type | 1.51× | Health |
| Human gastrointestinal tract | 1.53× | Health |
| Paneangeli | 1.59× | Food & Beverages |
| Pappardelle | 1.55× | Food & Beverages |
| Pizzoccheri | 1.59× | Food & Beverages |
| The Blue Lagoon (1980 film) | 1.62× | Movies & TV |
| Rheumatoid Arthritis awareness | 1.54× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Indulgence | JOY | 1.06 |
| Pet Ownership | JOY | 1.03 |
| Creativity | OPEN | 0.99 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Veganism have in Italy?
Veganism has an estimated audience of 17,457,888 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Veganism fans?
63.6% of Veganism fans are female, 36.4% are male, with an average age of 44.2 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Organic food (1.52×), Vegetarian cuisine (1.67×), and Vegetarianism (1.63×) over the country average.
Where do Veganism fans live in Italy?
Veganism fans in Italy are most concentrated in Lombardy (reach 4,138,813), Lazio (reach 3,424,713), and Veneto (reach 2,200,802). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Vegetarian cuisine (1.67×), Vegetarianism (1.63×), La Cucina Italiana (1.61×), and Animal Equality (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.