A data profile of the people who buy, follow and care about Vegetarianism in Italy — modelled from more than twelve digital signal sources. Vegetarianism has an estimated audience of 4,061,150 people in Italy.
The average Vegetarianism fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Vegetarian cuisine, Organic food, Recipes, with strongest over-indexing on Vegetarian cuisine (2.77× the country average).
Demographically, the Vegetarianism audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Vegetarianism fan in Italy is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Vegetarianism profile in Italy.
65.4% are female, 34.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 42.8 |
| Estimated audience size | 4,061,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Vegetarianism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.9% |
| Italy | 5.2% |
Where the Vegetarianism audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~400K | 1.60× | |
| 02 | Veneto | ~500K | 1.49× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.40× | |
| 04 | Lombardy | ~800K | 1.16× | |
| 05 | Lazio | ~600K | 1.13× | |
| 06 | Emilia-Romagna | ~400K | 1.11× | |
| 07 | Liguria | ~100K | 1.07× | |
| 08 | Sicilia | ~400K | 1.06× | |
| 09 | Aosta Valley | ~10K | 1.04× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Sardinia | ~100K | 0.96× | |
| 12 | Friuli-Venezia Giulia | ~70K | 0.96× | |
| 13 | Basilicata | ~40K | 0.96× | |
| 14 | Umbria | ~60K | 0.93× | |
| 15 | Abruzzo | ~80K | 0.90× | |
| 16 | Piedmont | ~300K | 0.89× | |
| 17 | Calabria | ~100K | 0.88× | |
| 18 | Puglia | ~200K | 0.87× | |
| 19 | Marche | ~90K | 0.87× | |
| 20 | Campania | ~400K | 0.83× |
The strongest cross-interests of the Vegetarianism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarian cuisine | Food & Beverages | 2.77× | ||
| 02 | Cookbook | Food & Beverages | 2.05× | ||
| 03 | Organic food | Food & Beverages | 1.97× | ||
| 04 | Dish (food) | Food & Beverages | 1.80× | ||
| 05 | Culinary art | Arts & Culture | 1.79× | ||
| 06 | Local food | Food & Beverages | 1.73× | ||
| 07 | Dinner | Food & Beverages | 1.73× | ||
| 08 | Veganism | Food & Beverages | 1.72× | ||
| 09 | Lunch | Food & Beverages | 1.65× | ||
| 10 | Foodie | Food & Beverages | 1.62× | ||
| 11 | Zadar | Travel & Leisure | 1.61× | ||
| 12 | Meat | Food & Beverages | 1.59× | ||
| 13 | Recipes | Food & Beverages | 1.55× | ||
| 14 | Seafood | Food & Beverages | 1.55× | ||
| 15 | Weight loss (Fitness And wellness) | Health | 1.55× | ||
| 16 | Oven | Home & Garden | 1.55× | ||
| 17 | Healthy diet | Health | 1.53× | ||
| 18 | Organic farming | Food & Beverages | 1.53× | ||
| 19 | Diners | Food & Beverages | 1.51× | ||
| 20 | Breakfast | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Creativity | OPEN | 1.20× | |
| Pet Ownership | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
Vegetarianism has an estimated audience of 4,061,150 people in Italy, concentrated in Lombardy and Lazio.
65.4% of Vegetarianism fans are female, 34.6% are male, with an average age of 42.8 years.
Vegetarianism fans show strongest brand affinity for Vegetarian cuisine (2.77×), Organic food (1.97×), and Recipes (1.55×) over the country average.
Vegetarianism fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Veneto (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vegetarianism itself, the audience over-indexes on Organic food (1.97×), Recipes (1.55×), Veganism (1.72×), and Local food (1.73×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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