Breakfast Audience in Italy
Breakfast has an estimated audience of 9,470,793 people in Italy. 62.9% are female, 37.1% are male, average age 41.7. Top regions: Lazio, Lombardy, Tuscany.
The average Breakfast fan in Italy is 41.7 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Tuscany. Demographically, the Breakfast audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Category: Food & Beverages · Type: Topic
Demographics of Breakfast fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.7 |
| Estimated audience size | 9,470,793 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | 3,033,069 | 2.62× |
| Lombardy | 2,119,056 | 1.27× |
| Tuscany | 1,315,071 | 2.09× |
| Veneto | 1,279,372 | 1.71× |
| Sicilia | 1,135,828 | 1.38× |
| Campania | 1,134,294 | 1.07× |
| Emilia-Romagna | 605,679 | 0.78× |
| Puglia | 562,548 | 0.86× |
| Piedmont | 429,823 | 0.61× |
| Liguria | 328,252 | 1.24× |
| Sardinia | 314,894 | 1.18× |
| Trentino-Alto Adige/Südtirol | 245,310 | 1.37× |
| Friuli-Venezia Giulia | 161,483 | 0.9× |
| Calabria | 100,162 | 0.35× |
| Marche | 79,896 | 0.34× |
| Umbria | 78,306 | 0.51× |
| Abruzzo | 62,878 | 0.3× |
| Basilicata | 40,201 | 0.46× |
| Aosta Valley | 18,282 | 0.76× |
| Molise | 8,593 | 0.19× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.38 |
| Travelling | THRILL | 1.37 |
| Extroversion | THRILL | 1.24 |
| Community Orientation | OPEN | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
See Breakfast audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.