A data profile of the people who buy, follow and care about Breakfast in United Kingdom — modelled from more than twelve digital signal sources. Breakfast has an estimated audience of 10,955,513 people in United Kingdom.
The average Breakfast fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Take-out, Local food, Lunch, with strongest over-indexing on Take-out (1.59× the country average).
Demographically, the Breakfast audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Breakfast fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
The key figures that characterise the Breakfast profile in United Kingdom.
65.3% are female, 34.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.7 |
| Estimated audience size | 10,955,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Breakfast audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
Where the Breakfast audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.39× | |
| 02 | Scotland | ~1M | 1.26× | |
| 03 | West Midlands | ~600K | 1.20× | |
| 04 | North East | ~500K | 1.20× | |
| 05 | England | ~8M | 1.17× | |
| 06 | South East | ~1.5M | 1.14× | |
| 07 | South West | ~900K | 0.99× | |
| 08 | East of England | ~800K | 0.82× | |
| 09 | Wales | ~500K | 0.82× | |
| 10 | Northern Ireland | ~300K | 0.76× | |
| 11 | East Midlands | ~500K | 0.67× | |
| 12 | North West | ~700K | 0.60× |
The strongest cross-interests of the Breakfast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 2.54× | ||
| 02 | Sunday Brunch | Kids & Family | 2.31× | ||
| 03 | Delivery order | Food & Beverages | 2.29× | ||
| 04 | Cooking show | Food & Beverages | 2.20× | ||
| 05 | Full breakfast | Food & Beverages | 1.96× | ||
| 06 | Brunch | Food & Beverages | 1.89× | ||
| 07 | Plant-based diet | Health | 1.86× | ||
| 08 | Local food | Food & Beverages | 1.75× | ||
| 09 | Healthy food | Health | 1.72× | ||
| 10 | Vegan nutrition | Health | 1.65× | ||
| 11 | Lunch | Food & Beverages | 1.62× | ||
| 12 | Hair Extensions | Beauty & Wellness | 1.60× | ||
| 13 | Take-out | Food & Beverages | 1.59× | ||
| 14 | Dinner | Food & Beverages | 1.58× | ||
| 15 | TopCashBack | Shopping | 1.58× | ||
| 16 | Cake decorating | Food & Beverages | 1.58× | ||
| 17 | Moneysupermarket.com | Business & Career | 1.56× | ||
| 18 | Vegetarian cuisine | Food & Beverages | 1.55× | ||
| 19 | Shelter Dogs | Pets & Animals | 1.55× | ||
| 20 | Chinese cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.20× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.81× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.84× |
Breakfast has an estimated audience of 10,955,513 people in United Kingdom, concentrated in England and South East.
65.3% of Breakfast fans are female, 34.7% are male, with an average age of 43.7 years.
Breakfast fans show strongest brand affinity for Take-out (1.59×), Local food (1.75×), and Lunch (1.62×) over the country average.
Breakfast fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Breakfast itself, the audience over-indexes on Local food (1.75×), Lunch (1.62×), Dinner (1.58×), and Brunch (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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