Breakfast Audience in United Kingdom
Breakfast has an estimated audience of 10,955,513 people in United Kingdom. 65.3% are female, 34.7% are male, average age 43.7. Top regions: England, South East, Scotland. Top brand affinities: Take-out, Local food, Lunch, Dinner, Brunch.
The average Breakfast fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Take-out, Local food, Lunch, with strongest over-indexing on Take-out (1.59× the country average). Demographically, the Breakfast audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Breakfast fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 43.7 |
| Estimated audience size | 10,955,513 |
Audience persona
The typical Breakfast fan in United Kingdom is more female, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,216,635 | 1.17× |
| South East | 1,683,174 | 1.14× |
| Scotland | 1,244,218 | 1.26× |
| Yorkshire and the Humber | 1,220,560 | 1.39× |
| South West | 889,766 | 0.99× |
| East of England | 820,026 | 0.82× |
| North West | 694,735 | 0.59× |
| West Midlands | 563,322 | 1.2× |
| East Midlands | 515,330 | 0.67× |
| North East | 511,884 | 1.2× |
| Wales | 509,815 | 0.81× |
| Northern Ireland | 253,457 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Take-out | 1.59× | Food & Beverages |
| Local food | 1.75× | Food & Beverages |
| Lunch | 1.62× | Food & Beverages |
| Dinner | 1.58× | Food & Beverages |
| Brunch | 1.89× | Food & Beverages |
| Gourmet Foods | 2.54× | Food & Beverages |
| Vegetarian cuisine | 1.55× | Food & Beverages |
| Cooking show | 2.2× | Food & Beverages |
| TopCashBack | 1.58× | Shopping |
| Sunday Brunch | 2.31× | Kids & Family |
| Moneysupermarket.com | 1.56× | Business & Career |
| Hair Extensions | 1.6× | Beauty & Wellness |
| Plant-based diet | 1.86× | Health |
| Chinese cuisine | 1.51× | Food & Beverages |
| Shelter Dogs | 1.55× | Pets & Animals |
| Healthy food | 1.72× | Health |
| Delivery order | 2.29× | Food & Beverages |
| Vegan nutrition | 1.65× | Health |
| Cake decorating | 1.58× | Food & Beverages |
| Full breakfast | 1.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Individualism | JOY | 1.15 |
| Travelling | THRILL | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.6% |
| China | 4.9% |
See Breakfast audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Breakfast have in United Kingdom?
Breakfast has an estimated audience of 10,955,513 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Breakfast fans?
65.3% of Breakfast fans are female, 34.7% are male, with an average age of 43.7 years.
Which brands do Breakfast fans like most?
Breakfast fans show strongest brand affinity for Take-out (1.59×), Local food (1.75×), and Lunch (1.62×) over the country average.
Where do Breakfast fans live in United Kingdom?
Breakfast fans in United Kingdom are most concentrated in England (reach 8,216,635), South East (reach 1,683,174), and Scotland (reach 1,244,218). These three regions account for the largest share of the active audience.
What other brands do Breakfast fans also like?
Beyond Breakfast itself, the audience over-indexes on Local food (1.75×), Lunch (1.62×), Dinner (1.58×), and Brunch (1.89×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Breakfast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.