A data profile of the people who buy, follow and care about Cake decorating in United Kingdom — modelled from more than twelve digital signal sources. Cake decorating has an estimated audience of 3,346,638 people in United Kingdom.
The average Cake decorating fan in United Kingdom is 40.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Confectionery, Chocolate brownie, Pastry, with strongest over-indexing on Confectionery (6.02× the country average).
Demographically, the Cake decorating audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cake decorating fan in United Kingdom is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Confectionery.
The key figures that characterise the Cake decorating profile in United Kingdom.
83.0% are female, 17.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 40.0 |
| Estimated audience size | 3,346,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Cake decorating audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 7.7% |
Where the Cake decorating audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.37× | |
| 02 | Yorkshire and the Humber | ~300K | 1.26× | |
| 03 | North East | ~100K | 1.06× | |
| 04 | South East | ~500K | 1.03× | |
| 05 | East Midlands | ~200K | 0.95× | |
| 06 | East of England | ~300K | 0.90× | |
| 07 | South West | ~200K | 0.90× | |
| 08 | North West | ~200K | 0.62× |
The strongest cross-interests of the Cake decorating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 6.82× | ||
| 02 | Confectionery | Food & Beverages | 6.02× | ||
| 03 | Pastry | Food & Beverages | 4.07× | ||
| 04 | Unique Gifts | Shopping | 3.40× | ||
| 05 | Philanthropy | Arts & Culture | 3.24× | ||
| 06 | Cupcake | Food & Beverages | 3.16× | ||
| 07 | Fast casual restaurants | Food & Beverages | 3.12× | ||
| 08 | Bakery | Food & Beverages | 3.06× | ||
| 09 | Local food | Food & Beverages | 3.00× | ||
| 10 | Etsy | Fashion & Accessoires | 2.63× | ||
| 11 | Natural skin care | Beauty & Wellness | 2.37× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 2.23× | ||
| 13 | Renovation | Home & Garden | 1.89× | ||
| 14 | Fine art | Business & Career | 1.88× | ||
| 15 | Personal care | Health | 1.86× | ||
| 16 | Organic food | Food & Beverages | 1.82× | ||
| 17 | Primark | Shopping | 1.78× | ||
| 18 | Skin care | Beauty & Wellness | 1.71× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Recipes | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.91× | |
| Indulgence | JOY | 1.82× | |
| Price Sensitivity | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.90× |
Cake decorating has an estimated audience of 3,346,638 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
83.0% of Cake decorating fans are female, 17.0% are male, with an average age of 40.0 years.
Cake decorating fans show strongest brand affinity for Confectionery (6.02×), Chocolate brownie (6.82×), and Pastry (4.07×) over the country average.
Cake decorating fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cake decorating itself, the audience over-indexes on Chocolate brownie (6.82×), Pastry (4.07×), Do it yourself (DIY) (2.23×), and Philanthropy (3.24×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cake decorating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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