A data profile of the people who buy, follow and care about Pastry in United Kingdom — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 7,023,773 people in United Kingdom.
The average Pastry fan in United Kingdom is 42.5 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Cuisine, Matalan, Cake decorating, with strongest over-indexing on Cuisine (1.73× the country average).
Demographically, the Pastry audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pastry fan in United Kingdom is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Cuisine.
The key figures that characterise the Pastry profile in United Kingdom.
70.9% are female, 29.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 42.5 |
| Estimated audience size | 7,023,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Pastry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 2.47× | |
| 02 | Wales | ~700K | 1.71× | |
| 03 | Northern Ireland | ~300K | 1.48× | |
| 04 | Yorkshire and the Humber | ~500K | 0.86× | |
| 05 | West Midlands | ~300K | 0.84× | |
| 06 | East of England | ~500K | 0.79× | |
| 07 | South East | ~700K | 0.72× | |
| 08 | North East | ~200K | 0.72× | |
| 09 | South West | ~400K | 0.62× | |
| 10 | East Midlands | ~300K | 0.55× | |
| 11 | North West | ~300K | 0.37× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 4.07× | ||
| 02 | Cooking show | Food & Beverages | 3.56× | ||
| 03 | Pie | Food & Beverages | 2.99× | ||
| 04 | Shelter Dogs | Pets & Animals | 2.97× | ||
| 05 | Cream | Food & Beverages | 2.73× | ||
| 06 | Cupcake | Food & Beverages | 2.50× | ||
| 07 | Bakery | Food & Beverages | 2.47× | ||
| 08 | Flour | Food & Beverages | 2.40× | ||
| 09 | Cookie | Food & Beverages | 2.30× | ||
| 10 | Culinary art | Arts & Culture | 2.11× | ||
| 11 | Matalan | Shopping | 1.97× | ||
| 12 | Oven | Home & Garden | 1.85× | ||
| 13 | Take-out | Food & Beverages | 1.79× | ||
| 14 | Breakfast | Food & Beverages | 1.74× | ||
| 15 | Cuisine | Food & Beverages | 1.73× | ||
| 16 | Home Bargains | Shopping | 1.70× | ||
| 17 | Cake | Food & Beverages | 1.66× | ||
| 18 | Weddings | Kids & Family | 1.57× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Indulgence | JOY | 1.38× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× |
Pastry has an estimated audience of 7,023,773 people in United Kingdom, concentrated in Scotland and Wales.
70.9% of Pastry fans are female, 29.1% are male, with an average age of 42.5 years.
Pastry fans show strongest brand affinity for Cuisine (1.73×), Matalan (1.97×), and Cake decorating (4.07×) over the country average.
Pastry fans in United Kingdom are most concentrated in Scotland (reach ~1.5M), Wales (reach ~700K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Matalan (1.97×), Cake decorating (4.07×), Bakery (2.47×), and Cream (2.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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