A data profile of the people who buy, follow and care about Cake in United Kingdom — modelled from more than twelve digital signal sources. Cake has an estimated audience of 14,011,728 people in United Kingdom.
The average Cake fan in United Kingdom is 43.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Kitchen, Volunteering, Hobby, with strongest over-indexing on Kitchen (1.68× the country average).
Demographically, the Cake audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cake fan in United Kingdom is more female, around 43.3 years old, with strong Mindfulness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Cake profile in United Kingdom.
74.7% are female, 25.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 43.3 |
| Estimated audience size | 14,011,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Cake audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~11M | 3.08× | |
| 02 | Wales | ~1.5M | 1.67× | |
| 03 | Scotland | ~2M | 1.65× | |
| 04 | Northern Ireland | ~500K | 1.14× | |
| 05 | West Midlands | ~500K | 0.85× | |
| 06 | Yorkshire and the Humber | ~900K | 0.77× | |
| 07 | South East | ~1M | 0.63× | |
| 08 | North East | ~300K | 0.61× | |
| 09 | East of England | ~600K | 0.49× | |
| 10 | South West | ~500K | 0.47× | |
| 11 | East Midlands | ~400K | 0.44× | |
| 12 | North West | ~400K | 0.27× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 2.25× | ||
| 02 | Adoption | Kids & Family | 2.23× | ||
| 03 | Hot tub | Home & Garden | 2.21× | ||
| 04 | Fish and chips | Food & Beverages | 2.11× | ||
| 05 | Confectionery | Food & Beverages | 2.07× | ||
| 06 | Mother's Day | Kids & Family | 2.00× | ||
| 07 | Bakery | Food & Beverages | 1.93× | ||
| 08 | Refrigerator | Home & Garden | 1.85× | ||
| 09 | Hobby | Home & Garden | 1.78× | ||
| 10 | Real property | Home & Garden | 1.77× | ||
| 11 | Aldi | Shopping | 1.70× | ||
| 12 | Kitchen | Home & Garden | 1.68× | ||
| 13 | Wikipedia | Internet & Social Media | 1.67× | ||
| 14 | Pastry | Food & Beverages | 1.66× | ||
| 15 | Satire | Literature | 1.62× | ||
| 16 | Distilled beverage | Food & Beverages | 1.60× | ||
| 17 | Local food | Food & Beverages | 1.59× | ||
| 18 | Baking | Food & Beverages | 1.57× | ||
| 19 | Etsy | Fashion & Accessoires | 1.54× | ||
| 20 | Zoo | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| DIY Mentality | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Career Orientation | POWER | 0.95× |
Cake has an estimated audience of 14,011,728 people in United Kingdom, concentrated in England and Scotland.
74.7% of Cake fans are female, 25.3% are male, with an average age of 43.3 years.
Cake fans show strongest brand affinity for Kitchen (1.68×), Volunteering (2.25×), and Hobby (1.78×) over the country average.
Cake fans in United Kingdom are most concentrated in England (reach ~11M), Scotland (reach ~2M), and Wales (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Volunteering (2.25×), Hobby (1.78×), Aldi (1.7×), and Distilled beverage (1.6×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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