Cake Audience in United Kingdom
Cake has an estimated audience of 14,011,728 people in United Kingdom. 74.7% are female, 25.3% are male, average age 43.3. Top regions: England, Scotland, Wales. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Cake fan in United Kingdom is 43.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Cake audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 43.3 |
| Estimated audience size | 14,011,728 |
Audience persona
The typical Cake fan in United Kingdom is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,508,796 | 3.08× |
| Scotland | 2,090,435 | 1.66× |
| Wales | 1,345,230 | 1.68× |
| South East | 1,171,647 | 0.62× |
| Yorkshire and the Humber | 863,019 | 0.77× |
| East of England | 619,019 | 0.48× |
| South West | 523,741 | 0.45× |
| West Midlands | 508,648 | 0.85× |
| Northern Ireland | 495,716 | 1.15× |
| East Midlands | 413,389 | 0.42× |
| North West | 368,593 | 0.25× |
| North East | 324,481 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Weddings | 1.99× | Kids & Family |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Hobby | 1.69× | Home & Garden |
| Aldi | 1.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Creativity | OPEN | 1.12 |
| Mindfulness | BALANCE | 1.11 |
| Individualism | JOY | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
| Design Affinity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in United Kingdom
- Chocolate (13,957,087)
- Cookie (7,263,391)
- Cupcake (7,115,303)
- Flour (5,867,479)
- Nut (fruit) (5,543,763)
Frequently asked questions
How many fans does Cake have in United Kingdom?
Cake has an estimated audience of 14,011,728 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Cake fans?
74.7% of Cake fans are female, 25.3% are male, with an average age of 43.3 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Cake fans live in United Kingdom?
Cake fans in United Kingdom are most concentrated in England (reach 10,508,796), Scotland (reach 2,090,435), and Wales (reach 1,345,230). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.