A data profile of the people who buy, follow and care about Fish and chips in United Kingdom — modelled from more than twelve digital signal sources. Fish and chips has an estimated audience of 4,699,270 people in United Kingdom.
The average Fish and chips fan in United Kingdom is 45.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include English cuisine, British cuisine, Irish cuisine, with strongest over-indexing on English cuisine (11.23× the country average).
Demographically, the Fish and chips audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fish and chips fan in United Kingdom is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for English cuisine.
The key figures that characterise the Fish and chips profile in United Kingdom.
61.5% are female, 38.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.1 |
| Estimated audience size | 4,699,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Fish and chips audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 18.0% |
| Italy | 6.1% |
Where the Fish and chips audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.64× | |
| 02 | Scotland | ~600K | 1.38× | |
| 03 | Wales | ~400K | 1.35× | |
| 04 | North East | ~200K | 1.25× | |
| 05 | South East | ~700K | 1.10× | |
| 06 | South West | ~400K | 1.06× | |
| 07 | West Midlands | ~200K | 0.97× | |
| 08 | East of England | ~400K | 0.83× | |
| 09 | England | ~3.5M | 0.79× | |
| 10 | East Midlands | ~200K | 0.62× | |
| 11 | North West | ~300K | 0.54× | |
| 12 | Northern Ireland | ~70K | 0.50× |
The strongest cross-interests of the Fish and chips audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | English cuisine | Food & Beverages | 11.23× | ||
| 02 | Irish cuisine | Food & Beverages | 10.57× | ||
| 03 | British cuisine | Food & Beverages | 6.36× | ||
| 04 | Lodging | Travel & Leisure | 3.22× | ||
| 05 | Fish | Pets & Animals | 3.21× | ||
| 06 | Take-out | Food & Beverages | 3.12× | ||
| 07 | National Lottery | Games | 3.03× | ||
| 08 | Pub | Food & Beverages | 2.99× | ||
| 09 | National Lottery (United Kingdom) | Games | 2.91× | ||
| 10 | Supermarket | Shopping | 2.91× | ||
| 11 | Fast food | Food & Beverages | 2.85× | ||
| 12 | TUI | Travel & Leisure | 2.74× | ||
| 13 | Daily Mirror | News | 2.73× | ||
| 14 | Holiday | Travel & Leisure | 2.40× | ||
| 15 | Daily Express | News | 2.39× | ||
| 16 | Leisure | Travel & Leisure | 2.37× | ||
| 17 | Money | Business & Career | 2.33× | ||
| 18 | Celebrity | Movies & TV | 2.20× | ||
| 19 | Child | Kids & Family | 2.14× | ||
| 20 | Current events | Arts & Culture | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.99× | |
| Convenience Orientation | PREMIUM | 1.86× | |
| Spirituality | BALANCE | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.81× |
Fish and chips has an estimated audience of 4,699,270 people in United Kingdom, concentrated in England and South East.
61.5% of Fish and chips fans are female, 38.5% are male, with an average age of 45.1 years.
Fish and chips fans show strongest brand affinity for English cuisine (11.23×), British cuisine (6.36×), and Irish cuisine (10.57×) over the country average.
Fish and chips fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fish and chips itself, the audience over-indexes on British cuisine (6.36×), Irish cuisine (10.57×), Leisure (2.37×), and Daily Mirror (2.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fish and chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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