Fish and chips Audience in United States

Fish and chips logo

Fish and chips has an estimated audience of 5,374,142 people in United States. 56.8% are female, 43.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Take-out, Chipotle Mexican Grill, LongHorn Steakhouse, Foodservice, Gourmet Foods.

The average Fish and chips fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Take-out, Chipotle Mexican Grill, LongHorn Steakhouse, with strongest over-indexing on Take-out (6.59× the country average). Demographically, the Fish and chips audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Fish and chips fans

Demographic split for Fish and chips audience in United States
MetricValue
Female56.8%
Male43.2%
Average age42.5
Estimated audience size5,374,142

Audience persona

The typical Fish and chips fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Take-out.

Top regions in United States

Top regions ranked by reach for Fish and chips in United States
RegionReachAffinity
California1,143,8901.94×
Texas427,9490.93×
Florida366,9511.01×
New York319,8011.06×
Washington277,0062.57×
Oregon157,6902.56×
Illinois149,9260.84×
Massachusetts140,9611.33×
Arizona140,7751.28×
Michigan135,0650.96×
New Jersey134,2230.98×
Virginia132,9841.02×
Pennsylvania132,1480.73×
Georgia130,2240.79×
North Carolina127,7600.79×
Colorado115,6471.37×
Ohio108,2600.65×
Nevada83,1511.6×
Maryland77,7950.84×
Connecticut72,8101.35×
Minnesota70,2780.91×
Tennessee65,5240.61×
South Carolina61,5490.76×
Hawaii59,7232.59×
Indiana58,8310.6×
Utah57,4101.19×
Missouri54,7700.63×
Wisconsin38,3550.47×
Oklahoma38,2620.64×
Alabama35,1720.47×
Louisiana34,9540.5×
Kentucky33,9540.5×
Rhode Island31,9011.86×
Kansas28,3830.67×
Idaho28,3761.05×
Washington, District of Columbia25,4461.58×
New Mexico25,1250.93×
Arkansas23,7840.54×
Iowa23,6310.53×
Maine22,8011.18×
Mississippi19,3580.44×
Alaska19,2681.68×
New Hampshire16,3490.77×
Nebraska15,5790.58×
Delaware12,2650.83×
Montana11,1140.75×
Vermont11,0591.17×
West Virginia10,7220.43×
North Dakota5,7010.52×
South Dakota5,3970.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fish and chips audience
BrandAffinityCategory
Take-out6.59×Food & Beverages
Chipotle Mexican Grill6.13×Food & Beverages
LongHorn Steakhouse7.71×Food & Beverages
Foodservice7.47×Food & Beverages
Gourmet Foods10.57×Food & Beverages
Texas Roadhouse4.11×Food & Beverages
Home Delivery11.13×Food & Beverages
Buffalo Wild Wings4.92×Food & Beverages
Del Taco11.7×Food & Beverages
Fast casual restaurants5.58×Food & Beverages
Taco Bell3.64×Food & Beverages
Ruby Tuesday (restaurant)13.8×Food & Beverages
In-N-Out Burger4×Food & Beverages
IHOP4.79×Food & Beverages
Online food ordering5.81×Food & Beverages
Fast food restaurants4.72×Food & Beverages
KFC4.46×Food & Beverages
Burger King3.27×Food & Beverages
Jack in the Box5.13×Food & Beverages
Gordon Ramsey10.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fish and chips audience
TraitClusterScore
IndulgenceJOY2.63
LGBTQ+ IdentityOPEN1.61
Urban LifestyleOPEN1.54
Family OrientationCONSERVATISM1.51
Convenience OrientationPREMIUM1.27
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Fish and chips
CountryShare
United States20.6%
United Kingdom18.0%
Italy6.1%

See Fish and chips audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Fish and chips have in United States?

Fish and chips has an estimated audience of 5,374,142 people in United States, concentrated in California and Texas.

What is the gender split and age of Fish and chips fans?

56.8% of Fish and chips fans are female, 43.2% are male, with an average age of 42.5 years.

Which brands do Fish and chips fans like most?

Fish and chips fans show strongest brand affinity for Take-out (6.59×), Chipotle Mexican Grill (6.13×), and LongHorn Steakhouse (7.71×) over the country average.

Where do Fish and chips fans live in United States?

Fish and chips fans in United States are most concentrated in California (reach 1,143,890), Texas (reach 427,949), and Florida (reach 366,951). These three regions account for the largest share of the active audience.

What other brands do Fish and chips fans also like?

Beyond Fish and chips itself, the audience over-indexes on Chipotle Mexican Grill (6.13×), LongHorn Steakhouse (7.71×), Foodservice (7.47×), and Gourmet Foods (10.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish and chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.