Rascasse Audience Intelligence

Fish and chips Audience in United States

Name: Fish and chips — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fish and chips in United States — modelled from more than twelve digital signal sources. Fish and chips has an estimated audience of 5,374,142 people in United States.

#39among Dish in United States #3606among Topic in United States #434in Food & Beverages

The average Fish and chips fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Take-out, Chipotle Mexican Grill, LongHorn Steakhouse, with strongest over-indexing on Take-out (6.59× the country average).

Demographically, the Fish and chips audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fish and chips fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Take-out.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish and chips profile in United States.

Audience size

5.4M

in United States

Gender

56.8%♀

43.2% male

Age

42.5

average years

Country rank

#6265

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Fish and chips fans

56.8% are female, 43.2% are male, average age 42.5.

Fig. 02

Gender split

56.8%

Female

43.2%

Male

Demographic split for Fish and chips audience in United States
Metric	Value
Female	56.8%
Male	43.2%
Average age	42.5
Estimated audience size	5,374,142

Fig. 03

Age distribution

Age distribution of the Fish and chips audience in United States
Age bracket	Share	%
16-19		15%
20-29		17%
30-39		17%
40-49		20%
50+		31%

Fig. 04

Worldwide distribution

20.6%

of the worldwide Fish and chips audience comes from United States.

Worldwide audience distribution share by country for Fish and chips
Country	Share
United States	20.6%
United Kingdom	18.0%
Italy	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish and chips audience in United States is strongest.

Fig. 05

Top regions by affinity

Fish and chips fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~60K	2.60×
02	Oregon	~200K	2.58×
03	Washington	~300K	2.48×
04	Alaska	~30K	2.18×
05	California	~1M	1.80×
06	Rhode Island	~30K	1.80×
07	Nevada	~80K	1.55×
08	Washington, District of Columbia	~20K	1.43×
09	Arizona	~100K	1.35×
10	Wyoming	~10K	1.34×
11	Massachusetts	~100K	1.28×
12	Connecticut	~70K	1.27×
13	Colorado	~100K	1.26×
14	Maine	~20K	1.21×
15	Utah	~50K	1.12×
16	Idaho	~30K	1.05×
17	Vermont	~10K	1.02×
18	New York	~300K	0.99×
19	New Jersey	~100K	0.96×
20	Florida	~300K	0.95×
21	Virginia	~100K	0.95×
22	Michigan	~100K	0.94×
23	New Mexico	~30K	0.93×
24	Texas	~400K	0.88×
25	Delaware	~10K	0.88×
26	Minnesota	~70K	0.85×
27	New Hampshire	~20K	0.85×
28	Maryland	~70K	0.80×
29	Montana	~10K	0.79×
30	Illinois	~100K	0.78×
31	North Carolina	~100K	0.78×
32	South Carolina	~60K	0.76×
33	Kansas	~30K	0.76×
34	Georgia	~100K	0.74×
35	Pennsylvania	~100K	0.69×
36	Missouri	~60K	0.64×
37	Ohio	~100K	0.63×
38	Oklahoma	~40K	0.63×
39	Nebraska	~20K	0.61×
40	Tennessee	~60K	0.60×
41	Indiana	~60K	0.59×
42	Arkansas	~30K	0.59×
43	South Dakota	~7K	0.59×
44	Iowa	~30K	0.57×
45	Louisiana	~40K	0.53×
46	Kentucky	~40K	0.53×
47	Mississippi	~20K	0.53×
48	Alabama	~40K	0.51×
49	West Virginia	~10K	0.51×
50	Wisconsin	~40K	0.49×

Affinity by region — Fish and chips, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish and chips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish and chips audience
#	Interest	Category	×
01	Ruby Tuesday (restaurant)	Food & Beverages	13.80×
02	Del Taco	Food & Beverages	11.70×
03	Home Delivery	Food & Beverages	11.13×
04	Gourmet Foods	Food & Beverages	10.57×
05	LongHorn Steakhouse	Food & Beverages	7.71×
06	Foodservice	Food & Beverages	7.47×
07	Take-out	Food & Beverages	6.59×
08	Chipotle Mexican Grill	Food & Beverages	6.13×
09	Online food ordering	Food & Beverages	5.81×
10	Fast casual restaurants	Food & Beverages	5.58×
11	Jack in the Box	Food & Beverages	5.13×
12	Waffle House	Food & Beverages	5.05×
13	Buffalo Wild Wings	Food & Beverages	4.92×
14	IHOP	Food & Beverages	4.79×
15	Fast food restaurants	Food & Beverages	4.72×
16	KFC	Food & Beverages	4.46×
17	Texas Roadhouse	Food & Beverages	4.11×
18	In-N-Out Burger	Food & Beverages	4.00×
19	Taco Bell	Food & Beverages	3.64×
20	Burger King	Food & Beverages	3.27×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish and chips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fish and chips audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	2.79×
Convenience Orientation	PREMIUM	2.29×
Design Affinity	PREMIUM	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fish and chips audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.56×
Patriotism	CONSERVATISM	0.62×
Spirituality	BALANCE	0.71×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Fish and chips have in United States?

Fish and chips has an estimated audience of 5,374,142 people in United States, concentrated in California and Texas.

What is the gender split and age of Fish and chips fans?

56.8% of Fish and chips fans are female, 43.2% are male, with an average age of 42.5 years.

Which brands do Fish and chips fans like most?

Fish and chips fans show strongest brand affinity for Take-out (6.59×), Chipotle Mexican Grill (6.13×), and LongHorn Steakhouse (7.71×) over the country average.

Where do Fish and chips fans live in United States?

Fish and chips fans in United States are most concentrated in California (reach ~1M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Fish and chips fans also like?

Beyond Fish and chips itself, the audience over-indexes on Chipotle Mexican Grill (6.13×), LongHorn Steakhouse (7.71×), Foodservice (7.47×), and Gourmet Foods (10.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

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Seafood (33,990,695)
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Hamburger (29,930,736)

See Fish and chips audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fish and chips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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