Rascasse Audience Intelligence

Del Taco Target Market in United States

A data profile of the people who buy, follow and care about Del Taco in United States — modelled from more than twelve digital signal sources. Del Taco has an estimated audience of 6,557,678 people in United States.

#38among Restaurants in United States#552among Brand in United States#387in Food & Beverages

The average Del Taco fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Arizona.

Top brand affinities include Torchy's Tacos, Taco Bueno, Taco Bell, with strongest over-indexing on Torchy's Tacos (35.49× the country average).

Demographically, the Del Taco audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Del Taco fan in United States is balanced, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Torchy's Tacos.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Del Taco profile in United States.

Audience size
6.6M
in United States
Gender
51.5%♀
48.5% male
Age
38.5
average years
Country rank
#5306
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Del Taco

51.5% are female, 48.5% are male, average age 38.5.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Del Taco audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.5
Estimated audience size6,557,678
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Del Taco audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Del Taco audience comes from United States.

Worldwide audience distribution share by country for Del Taco
CountryShare
United States93.9%
Mexico1.0%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Del Taco audience in United States is strongest.

Fig. 05

Top regions by affinity

Del Taco customers by region in United States
#RegionReachAffinity×
01Utah~400K7.83×
02Nevada~500K7.38×
03California~3.5M5.20×
04Arizona~500K3.90×
05New Mexico~100K3.55×
06Idaho~100K3.49×
07Colorado~300K3.11×
08Oklahoma~100K1.77×
09Oregon~100K1.73×
10Georgia~300K1.40×
11Florida~500K1.19×
12Michigan~200K1.09×
13Washington~100K0.86×
14North Carolina~200K0.78×
15Alabama~70K0.77×
16Virginia~100K0.67×
17Ohio~90K0.46×
18Wyoming~4K0.44×
19Tennessee~50K0.37×
20Texas~200K0.36×
21Indiana~40K0.35×
22Mississippi~20K0.35×
23Alaska~5K0.35×
24South Carolina~30K0.33×
25Montana~6K0.33×
26North Dakota~4K0.32×
27South Dakota~5K0.30×
28Kansas~10K0.29×
29Rhode Island~6K0.29×
30Delaware~5K0.29×
31Kentucky~20K0.28×
32Arkansas~10K0.28×
33Missouri~30K0.27×
34West Virginia~8K0.27×
35Louisiana~20K0.26×
36Nebraska~8K0.25×
37Maine~6K0.25×
38Maryland~30K0.24×
39Hawaii~7K0.24×
40New Hampshire~6K0.24×
41Washington, District of Columbia~5K0.24×
42Illinois~50K0.22×
43Iowa~10K0.22×
44Pennsylvania~40K0.19×
45Wisconsin~20K0.19×
46New Jersey~30K0.18×
47Minnesota~20K0.18×
48Connecticut~10K0.18×
49New York~60K0.16×
50Massachusetts~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Del Taco, United States
0.14×1.00×7.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Del Taco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Del Taco audience
#·InterestCategoryAffinity×
01Taco BuenoFood & Beverages46.46×
02Torchy's TacosFood & Beverages35.49×
03Taco TimeFood & Beverages30.42×
04Taco John'sFood & Beverages19.98×
05El Pollo LocoFood & Beverages15.76×
06Jack in the BoxFood & Beverages8.40×
07Taco BellFood & Beverages6.33×
08Chipotle Mexican GrillFood & Beverages6.29×
09Culver'sFood & Beverages5.54×
10Raising Cane's Chicken FingersFood & Beverages5.41×
11Five GuysFood & Beverages5.14×
12Arby'sFood & Beverages4.83×
13Buffalo Wild WingsFood & Beverages4.41×
14Panda ExpressFood & Beverages4.39×
15Popeyes Louisiana KitchenFood & Beverages4.19×
16WingstopFood & Beverages3.94×
17SubwayFood & Beverages3.78×
18Wendy'sFood & Beverages3.31×
19Burger KingFood & Beverages3.07×
20Chick-fil-AFood & Beverages2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Del Taco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Del Taco audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.17×
Early Adopter MentalityPOWER1.13×
IndulgenceJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Del Taco audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
Community OrientationOPEN0.82×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Del Taco's target market in United States?

Del Taco's target market in United States covers an estimated 6,557,678 people, concentrated in California and Florida.

02

What is the gender split and age of Del Taco customers?

51.5% of the Del Taco audience are female, 48.5% are male, with an average age of 38.5 years.

03

Which brands do Del Taco fans like most?

Del Taco fans show strongest brand affinity for Torchy's Tacos (35.49×), Taco Bueno (46.46×), and Taco Bell (6.33×) over the country average.

04

Where do Del Taco fans live in United States?

Del Taco fans in United States are most concentrated in California (reach ~3.5M), Florida (reach ~500K), and Arizona (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Del Taco fans also like?

Beyond Del Taco itself, the audience over-indexes on Taco Bueno (46.46×), Taco Bell (6.33×), El Pollo Loco (15.76×), and Jack in the Box (8.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Del Taco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Del Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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