Del Taco Audience in United States

Del Taco logo

Del Taco has an estimated audience of 6,413,305 people in United States. 51.5% are female, 48.5% are male, average age 38.5. Top regions: California, Florida, Arizona. Top brand affinities: Torchy's Tacos, Taco Bueno, Taco Bell, Jack in the Box, El Pollo Loco.

The average Del Taco fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Arizona. Top brand affinities include Torchy's Tacos, Taco Bueno, Taco Bell, with strongest over-indexing on Torchy's Tacos (35.49× the country average). Demographically, the Del Taco audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Del Taco fans

Demographic split for Del Taco audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.5
Estimated audience size6,413,305

Audience persona

The typical Del Taco fan in United States is balanced, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Torchy's Tacos.

Top regions in United States

Top regions ranked by reach for Del Taco in United States
RegionReachAffinity
California3,293,7874.67×
Florida613,4591.41×
Arizona423,5213.23×
Nevada419,9396.77×
Utah399,3556.95×
Georgia343,7251.74×
Colorado299,8322.97×
Texas267,1020.48×
Michigan199,8071.19×
Oregon124,1251.69×
Virginia119,6560.77×
Oklahoma119,4841.68×
New Mexico111,9393.48×
Washington109,7060.85×
Ohio102,8440.52×
Idaho102,4943.19×
New York74,2040.21×
Alabama68,9980.77×
North Carolina68,3910.35×
Illinois61,2070.29×
Tennessee58,3260.45×
Indiana51,9450.44×
Pennsylvania50,1980.23×
New Jersey35,0860.22×
Missouri33,5020.32×
South Carolina31,3670.33×
Maryland30,9390.28×
Kentucky26,2290.33×
Louisiana23,7250.29×
Wisconsin20,1820.21×
Mississippi20,0050.38×
Massachusetts19,4080.15×
Minnesota18,1420.2×
Kansas16,7430.33×
Arkansas15,9990.3×
Iowa11,7300.22×
Connecticut10,5520.16×
Nebraska7,8900.25×
West Virginia6,3980.21×
Montana5,4710.31×
Hawaii5,1840.19×
Rhode Island4,2900.21×
Delaware4,1530.23×
Washington, District of Columbia4,1080.21×
Wyoming3,9700.42×
New Hampshire2,9850.12×
South Dakota2,6840.18×
Alaska2,6720.19×
Maine2,4380.11×
North Dakota2,3910.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Del Taco audience
BrandAffinityCategory
Torchy's Tacos35.49×Food & Beverages
Taco Bueno46.46×Food & Beverages
Taco Bell6.33×Food & Beverages
Jack in the Box8.4×Food & Beverages
El Pollo Loco15.76×Food & Beverages
Chipotle Mexican Grill6.29×Food & Beverages
Taco Time30.42×Food & Beverages
Taco John's19.98×Food & Beverages
Panda Express4.39×Food & Beverages
Subway3.78×Food & Beverages
Buffalo Wild Wings4.41×Food & Beverages
Wingstop3.94×Food & Beverages
Chick-fil-A2.91×Food & Beverages
Burger King3.07×Food & Beverages
Arby's4.83×Food & Beverages
Five Guys5.14×Food & Beverages
Hardee's8.13×Food & Beverages
Tasty Tacos41.41×Food & Beverages
White Castle (restaurant)7.67×Food & Beverages
Sonic Drive-In5.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Del Taco audience
TraitClusterScore
Urban LifestyleOPEN1.74
IndulgenceJOY1.72
Convenience OrientationPREMIUM1.51
LGBTQ+ IdentityOPEN1.43
ExtroversionTHRILL1.17
Social Media UsageJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Del Taco
CountryShare
United States93.8%
Mexico1.1%
Canada0.6%

See Del Taco audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Del Taco have in United States?

Del Taco has an estimated audience of 6,413,305 people in United States, concentrated in California and Florida.

What is the gender split and age of Del Taco fans?

51.5% of Del Taco fans are female, 48.5% are male, with an average age of 38.5 years.

Which brands do Del Taco fans like most?

Del Taco fans show strongest brand affinity for Torchy's Tacos (35.49×), Taco Bueno (46.46×), and Taco Bell (6.33×) over the country average.

Where do Del Taco fans live in United States?

Del Taco fans in United States are most concentrated in California (reach 3,293,787), Florida (reach 613,459), and Arizona (reach 423,521). These three regions account for the largest share of the active audience.

What other brands do Del Taco fans also like?

Beyond Del Taco itself, the audience over-indexes on Taco Bueno (46.46×), Taco Bell (6.33×), Jack in the Box (8.4×), and El Pollo Loco (15.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Del Taco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.