Wingstop Audience in United States

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Wingstop has an estimated audience of 44,451,903 people in United States. 50.3% are female, 49.7% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Buffalo Wild Wings, Six Flags Over Texas, Taco Bell, Panda Express, Taco Cabana.

The average Wingstop fan in United States is 37.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Buffalo Wild Wings, Six Flags Over Texas, Taco Bell, with strongest over-indexing on Buffalo Wild Wings (5.52× the country average). Demographically, the Wingstop audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Wingstop fans

Demographic split for Wingstop audience in United States
MetricValue
Female50.3%
Male49.7%
Average age37.3
Estimated audience size44,451,903

Audience persona

The typical Wingstop fan in United States is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Buffalo Wild Wings.

Top regions in United States

Top regions ranked by reach for Wingstop in United States
RegionReachAffinity
Texas11,724,9323.07×
California9,034,5951.85×
Florida4,039,3251.34×
Illinois2,382,5771.61×
New York1,763,4020.71×
Georgia1,710,9651.25×
Ohio1,659,4701.21×
North Carolina1,629,5301.22×
Arizona1,243,1791.37×
Michigan1,192,6971.03×
Tennessee1,166,0301.31×
Pennsylvania1,073,0800.72×
Louisiana1,012,2351.77×
Virginia997,4730.92×
New Jersey990,0650.88×
Washington981,0321.1×
Missouri951,3901.33×
Indiana944,2131.16×
Nevada880,2672.05×
Colorado854,0171.22×
Maryland798,6861.04×
Oklahoma727,3381.47×
South Carolina709,3751.06×
Wisconsin651,4850.97×
Alabama621,9691×
Mississippi543,7021.48×
Kentucky535,0890.96×
Minnesota519,9150.82×
Arkansas512,6431.4×
Massachusetts453,7710.52×
Oregon453,2600.89×
New Mexico448,8002.01×
Utah401,6591.01×
Kansas375,6541.07×
Connecticut344,6210.77×
Nebraska257,2891.15×
Iowa243,0780.66×
Idaho168,4970.76×
Hawaii117,8310.62×
Delaware116,8860.95×
Washington, District of Columbia76,9720.58×
West Virginia63,0370.3×
New Hampshire58,4320.33×
Alaska56,6530.6×
Rhode Island46,3770.33×
South Dakota42,9590.42×
Maine20,0040.13×
Wyoming15,3590.23×
Montana13,6270.11×
North Dakota12,1440.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wingstop audience
BrandAffinityCategory
Buffalo Wild Wings5.52×Food & Beverages
Six Flags Over Texas12.69×Travel & Leisure
Taco Bell3.09×Food & Beverages
Panda Express3.1×Food & Beverages
Taco Cabana12.46×Food & Beverages
El Pollo Loco7.58×Food & Beverages
Jack in the Box3.95×Food & Beverages
Subway2.5×Food & Beverages
Buffalo wing5.06×Food & Beverages
Navy Pier6.71×Travel & Leisure
Guelaguetza17.05×Arts & Culture
Carlos Alcaraz4.69×Sports
John Leguizamo9.12×Movies & TV
Panera Bread2.53×Food & Beverages
Mob Wives17.12×Movies & TV
San Antonio Express-News12.92×News
Texas Roadhouse1.91×Food & Beverages
Olive Garden2.68×Food & Beverages
Chick-fil-A1.85×Food & Beverages
Little Caesars2.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wingstop audience
TraitClusterScore
IndulgenceJOY1.76
ExtroversionTHRILL1.43
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.32
Convenience OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Wingstop
CountryShare
United States84.1%
United Kingdom3.8%
Mexico2.9%

See Wingstop audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Wingstop have in United States?

Wingstop has an estimated audience of 44,451,903 people in United States, concentrated in Texas and California.

What is the gender split and age of Wingstop fans?

50.3% of Wingstop fans are female, 49.7% are male, with an average age of 37.3 years.

Which brands do Wingstop fans like most?

Wingstop fans show strongest brand affinity for Buffalo Wild Wings (5.52×), Six Flags Over Texas (12.69×), and Taco Bell (3.09×) over the country average.

Where do Wingstop fans live in United States?

Wingstop fans in United States are most concentrated in Texas (reach 11,724,932), California (reach 9,034,595), and Florida (reach 4,039,325). These three regions account for the largest share of the active audience.

What other brands do Wingstop fans also like?

Beyond Wingstop itself, the audience over-indexes on Six Flags Over Texas (12.69×), Taco Bell (3.09×), Panda Express (3.1×), and Taco Cabana (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wingstop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.