Rascasse Audience Intelligence

Wingstop Target Market in United States

A data profile of the people who buy, follow and care about Wingstop in United States — modelled from more than twelve digital signal sources. Wingstop has an estimated audience of 45,514,532 people in United States.

#49among Brand in United States#45in Food & Beverages

The average Wingstop fan in United States is 37.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Buffalo Wild Wings, Six Flags Over Texas, Taco Bell, with strongest over-indexing on Buffalo Wild Wings (5.52× the country average).

Demographically, the Wingstop audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wingstop fan in United States is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Buffalo Wild Wings.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wingstop profile in United States.

Audience size
45.5M
in United States
Gender
50.3%♀
49.7% male
Age
37.3
average years
Country rank
#476
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wingstop

50.3% are female, 49.7% are male, average age 37.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Wingstop audience in United States
MetricValue
Female50.3%
Male49.7%
Average age37.3
Estimated audience size45,514,532
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Wingstop audience in United States
Age bracketShare%
16-1920%
20-2926%
30-3922%
40-4918%
50+15%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Wingstop audience comes from United States.

Worldwide audience distribution share by country for Wingstop
CountryShare
United States84.6%
United Kingdom3.5%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wingstop audience in United States is strongest.

Fig. 05

Top regions by affinity

Wingstop customers by region in United States
#RegionReachAffinity×
01Texas~11M2.94×
02New Mexico~500K2.02×
03Nevada~800K1.94×
04Louisiana~1M1.76×
05California~8.5M1.75×
06Illinois~2.5M1.54×
07Oklahoma~800K1.53×
08Mississippi~500K1.44×
09Arkansas~500K1.37×
10Arizona~1M1.34×
11Tennessee~1M1.27×
12Missouri~900K1.27×
13Florida~4M1.26×
14Georgia~1.5M1.25×
15Colorado~800K1.21×
16Ohio~1.5M1.20×
17North Carolina~1.5M1.15×
18Indiana~900K1.13×
19Alabama~700K1.11×
20Nebraska~200K1.11×
21Washington~1M1.08×
22Utah~400K1.06×
23South Carolina~700K1.04×
24Kansas~400K1.02×
25Maryland~800K1.00×
26Kentucky~600K0.99×
27Wisconsin~700K0.98×
28Delaware~100K0.98×
29Michigan~1M0.94×
30Minnesota~600K0.90×
31Virginia~1M0.88×
32Oregon~500K0.88×
33New Jersey~1M0.85×
34Idaho~200K0.75×
35Pennsylvania~1M0.74×
36Connecticut~300K0.73×
37New York~2M0.71×
38Rhode Island~100K0.71×
39Alaska~70K0.69×
40Iowa~200K0.65×
41Hawaii~100K0.63×
42Washington, District of Columbia~70K0.53×
43South Dakota~50K0.52×
44Massachusetts~400K0.51×
45West Virginia~90K0.44×
46New Hampshire~60K0.37×
47North Dakota~30K0.36×
48Montana~40K0.35×
49Wyoming~20K0.29×
50Maine~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Wingstop, United States
0.13×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wingstop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wingstop audience
#·InterestCategoryAffinity×
01Mob WivesMovies & TV17.12×
02GuelaguetzaArts & Culture17.05×
03San Antonio Express-NewsNews12.92×
04Six Flags Over TexasTravel & Leisure12.69×
05Taco CabanaFood & Beverages12.46×
06John LeguizamoMovies & TV9.12×
07El Pollo LocoFood & Beverages7.58×
08Navy PierTravel & Leisure6.71×
09Buffalo Wild WingsFood & Beverages5.52×
10Buffalo wingFood & Beverages5.06×
11Raising Cane's Chicken FingersFood & Beverages4.00×
12Jack in the BoxFood & Beverages3.95×
13Culver'sFood & Beverages3.15×
14Panda ExpressFood & Beverages3.10×
15Taco BellFood & Beverages3.09×
16Popeyes Louisiana KitchenFood & Beverages2.79×
17Panera BreadFood & Beverages2.53×
18SubwayFood & Beverages2.50×
19Wendy'sFood & Beverages2.23×
20Domino's PizzaFood & Beverages2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wingstop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wingstop audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
Urban LifestyleOPEN1.14×
IndulgenceJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wingstop audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
Community OrientationOPEN0.81×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wingstop's target market in United States?

Wingstop's target market in United States covers an estimated 45,514,532 people, concentrated in Texas and California.

02

What is the gender split and age of Wingstop customers?

50.3% of the Wingstop audience are female, 49.7% are male, with an average age of 37.3 years.

03

Which brands do Wingstop fans like most?

Wingstop fans show strongest brand affinity for Buffalo Wild Wings (5.52×), Six Flags Over Texas (12.69×), and Taco Bell (3.09×) over the country average.

04

Where do Wingstop fans live in United States?

Wingstop fans in United States are most concentrated in Texas (reach ~11M), California (reach ~8.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Wingstop fans also like?

Beyond Wingstop itself, the audience over-indexes on Six Flags Over Texas (12.69×), Taco Bell (3.09×), Raising Cane's Chicken Fingers (4×), and Panda Express (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wingstop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wingstop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →