Rascasse Audience Intelligence

Mob Wives Audience in United States

A data profile of the people who buy, follow and care about Mob Wives in United States — modelled from more than twelve digital signal sources. Mob Wives has an estimated audience of 801,631 people in United States.

#536among TV series in United States#2269among Movie / TV Show / Series in United States#5094in Movies & TV

The average Mob Wives fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include El Pollo Loco, Wingstop, Yogurtland, with strongest over-indexing on El Pollo Loco (46.5× the country average).

Demographically, the Mob Wives audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mob Wives fan in United States is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for El Pollo Loco.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mob Wives profile in United States.

Audience size
802K
in United States
Gender
63.8%♀
36.2% male
Age
38.2
average years
Country rank
#27418
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mob Wives viewers

63.8% are female, 36.2% are male, average age 38.2.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Mob Wives audience in United States
MetricValue
Female63.8%
Male36.2%
Average age38.2
Estimated audience size801,631
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mob Wives audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3927%
40-4922%
50+12%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Mob Wives audience comes from United States.

Worldwide audience distribution share by country for Mob Wives
CountryShare
United States65.6%
Mexico4.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mob Wives audience in United States is strongest.

Fig. 05

Top regions by affinity

Mob Wives fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.83×
02New Jersey~40K1.72×
03Rhode Island~4K1.63×
04Connecticut~10K1.42×
05Massachusetts~20K1.38×
06Pennsylvania~40K1.31×
07Arizona~20K1.30×
08Nevada~10K1.23×
09California~100K1.19×
10Louisiana~10K1.19×
11Delaware~3K1.15×
12New Mexico~5K1.12×
13Illinois~30K1.09×
14New Hampshire~3K1.05×
15Washington, District of Columbia~2K1.02×
16Ohio~30K1.01×
17Maryland~10K1.01×
18Texas~70K0.98×
19Kentucky~10K0.98×
20West Virginia~4K0.98×
21North Carolina~20K0.97×
22South Carolina~10K0.97×
23Alabama~10K0.97×
24Florida~50K0.95×
25Colorado~10K0.95×
26Oklahoma~8K0.95×
27Michigan~20K0.94×
28Mississippi~6K0.93×
29Maine~3K0.93×
30Missouri~10K0.92×
31Georgia~20K0.90×
32Virginia~20K0.90×
33Alaska~2K0.90×
34Tennessee~10K0.89×
35Oregon~8K0.88×
36Indiana~10K0.87×
37Kansas~6K0.87×
38Nebraska~4K0.87×
39South Dakota~2K0.86×
40Vermont~1K0.86×
41Idaho~3K0.85×
42North Dakota~1K0.85×
43Wisconsin~10K0.84×
44Montana~2K0.84×
45Iowa~5K0.82×
46Hawaii~3K0.82×
47Washington~10K0.80×
48Minnesota~9K0.80×
49Arkansas~5K0.80×
50Utah~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Mob Wives, United States
0.74×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mob Wives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mob Wives audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV107.79×
02Snow Tha ProductMusic & Radio84.08×
03YogurtlandFood & Beverages82.56×
04JWowwMovies & TV72.47×
05Oscar De La HoyaSports67.19×
06Taco CabanaFood & Beverages66.08×
07JarritosFood & Beverages65.98×
08Bone Thugs-n-HarmonyMusic & Radio54.59×
09El Pollo LocoFood & Beverages46.50×
10PinkberryFood & Beverages45.43×
11Round Table PizzaFood & Beverages39.88×
12University of CaliforniaBusiness & Career37.77×
13John LeguizamoMovies & TV31.95×
14Knott's Berry FarmTravel & Leisure31.14×
15DreamHealth25.24×
16Mario LopezMovies & TV20.93×
17Famous FootwearFood & Beverages19.37×
18WhataburgerFood & Beverages17.49×
19WingstopFood & Beverages17.12×
20Property finderHome & Garden12.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mob Wives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mob Wives audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.49×
IndulgenceJOY2.15×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mob Wives audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.57×
Early Adopter MentalityPOWER0.82×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mob Wives have in United States?

Mob Wives has an estimated audience of 801,631 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mob Wives viewers?

63.8% of Mob Wives fans are female, 36.2% are male, with an average age of 38.2 years.

03

Which brands do Mob Wives fans like most?

Mob Wives fans show strongest brand affinity for El Pollo Loco (46.5×), Wingstop (17.12×), and Yogurtland (82.56×) over the country average.

04

Where do Mob Wives fans live in United States?

Mob Wives fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mob Wives fans also like?

Beyond Mob Wives itself, the audience over-indexes on Wingstop (17.12×), Yogurtland (82.56×), Taco Cabana (66.08×), and Dream (25.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mob Wives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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