Mob Wives Audience in United States

Mob Wives has an estimated audience of 807,474 people in United States. 63.8% are female, 36.2% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Dream, Livemusic, Wingstop, Whataburger, El Pollo Loco.

The average Mob Wives fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dream, Livemusic, Wingstop, with strongest over-indexing on Dream (27.86× the country average). Demographically, the Mob Wives audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Mob Wives fans

Demographic split for Mob Wives audience in United States
MetricValue
Female63.8%
Male36.2%
Average age38.2
Estimated audience size807,474

Audience persona

The typical Mob Wives fan in United States is more female, around 38.2 years old, with strong Travelling tendencies and a notable affinity for Dream.

Top regions in United States

Top regions ranked by reach for Mob Wives in United States
RegionReachAffinity
California114,2531.29×
New York92,1962.04×
Texas69,6721×
Florida52,9210.97×
New Jersey38,1891.86×
Pennsylvania36,5621.34×
Illinois30,8481.15×
North Carolina24,2601×
Ohio24,1610.97×
Arizona23,7441.44×
Massachusetts22,7571.43×
Georgia22,7320.91×
Michigan19,6760.93×
Virginia18,2440.93×
Tennessee14,5850.9×
Maryland13,5420.98×
Washington12,8660.79×
Louisiana12,6171.21×
Indiana12,6080.85×
Connecticut12,0541.49×
Alabama11,9501.06×
Colorado11,8710.93×
South Carolina11,8300.97×
Missouri11,5490.89×
Nevada10,0791.29×
Wisconsin9,9250.82×
Kentucky9,9190.98×
Minnesota8,7590.76×
Oklahoma8,3490.93×
Oregon7,9050.85×
Mississippi6,1240.92×
Kansas5,4480.86×
Iowa5,1000.77×
Utah5,0180.69×
Arkansas4,7550.71×
New Mexico4,5361.12×
Rhode Island4,2841.67×
Nebraska3,3160.82×
New Hampshire3,2851.03×
West Virginia3,1030.83×
Idaho2,9610.73×
Hawaii2,6830.77×
Delaware2,6361.18×
Washington, District of Columbia2,5381.05×
Maine2,4510.85×
Montana1,3950.62×
Alaska1,3740.8×
South Dakota1,1470.61×
North Dakota1,0310.62×
Vermont9650.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mob Wives audience
BrandAffinityCategory
Dream27.86×Health
Livemusic16.47×Music & Radio
Wingstop14.07×Food & Beverages
Whataburger17.09×Food & Beverages
El Pollo Loco32.97×Food & Beverages
Yogurtland59.55×Food & Beverages
Theo Rossi97.93×Movies & TV
Taco Cabana48.16×Food & Beverages
Property finder14.19×Home & Garden
University of California35.49×Business & Career
Round Table Pizza30.78×Food & Beverages
John Leguizamo34.39×Movies & TV
Financial Times31.02×News
Famous Footwear14.65×Food & Beverages
JWoww43.41×Movies & TV
Enfamil30.2×Kids & Family
Christian Louboutin17.11×Fashion & Accessoires
Travel Blogger16.67×Travel & Leisure
Moto Guzzi23.57×Cars & Mobility
ULTA Beauty4.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mob Wives audience
TraitClusterScore
TravellingTHRILL2.17
IndulgenceJOY1.79
LGBTQ+ IdentityOPEN1.72
Family OrientationCONSERVATISM1.53
ExtroversionTHRILL1.49
MindfulnessBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Mob Wives
CountryShare
United States66.5%
Mexico4.7%
United Kingdom3.9%

See Mob Wives audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Mob Wives have in United States?

Mob Wives has an estimated audience of 807,474 people in United States, concentrated in California and New York.

What is the gender split and age of Mob Wives fans?

63.8% of Mob Wives fans are female, 36.2% are male, with an average age of 38.2 years.

Which brands do Mob Wives fans like most?

Mob Wives fans show strongest brand affinity for Dream (27.86×), Livemusic (16.47×), and Wingstop (14.07×) over the country average.

Where do Mob Wives fans live in United States?

Mob Wives fans in United States are most concentrated in California (reach 114,253), New York (reach 92,196), and Texas (reach 69,672). These three regions account for the largest share of the active audience.

What other brands do Mob Wives fans also like?

Beyond Mob Wives itself, the audience over-indexes on Livemusic (16.47×), Wingstop (14.07×), Whataburger (17.09×), and El Pollo Loco (32.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mob Wives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.