Rascasse Audience Intelligence

Pinkberry Target Market in United States

A data profile of the people who buy, follow and care about Pinkberry in United States — modelled from more than twelve digital signal sources. Pinkberry has an estimated audience of 1,346,464 people in United States.

#1964among Brand in United States#1123in Food & Beverages

The average Pinkberry fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Navy Pier, Las Palmas, Carlos Alcaraz, with strongest over-indexing on Navy Pier (29.84× the country average).

Demographically, the Pinkberry audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinkberry fan in United States is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Navy Pier.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinkberry profile in United States.

Audience size
1.3M
in United States
Gender
63.8%♀
36.2% male
Age
39.9
average years
Country rank
#19213
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pinkberry

63.8% are female, 36.2% are male, average age 39.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Pinkberry audience in United States
MetricValue
Female63.8%
Male36.2%
Average age39.9
Estimated audience size1,346,464
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Pinkberry audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3926%
40-4924%
50+16%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Pinkberry audience comes from United States.

Worldwide audience distribution share by country for Pinkberry
CountryShare
United States52.6%
Saudi Arabia6.9%
United Arab Emirates4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinkberry audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinkberry customers by region in United States
#RegionReachAffinity×
01Rhode Island~60K15.40×
02New York~500K7.56×
03California~700K4.73×
04Colorado~40K2.12×
05Arizona~50K2.01×
06Texas~200K1.63×
07Oklahoma~20K1.59×
08Massachusetts~30K1.08×
09Delaware~4K1.08×
10Connecticut~10K0.97×
11New Jersey~30K0.90×
12Michigan~30K0.84×
13Washington, District of Columbia~3K0.77×
14Hawaii~4K0.74×
15Alaska~2K0.73×
16North Dakota~2K0.73×
17South Dakota~2K0.70×
18Nevada~9K0.69×
19Vermont~2K0.67×
20Maryland~10K0.63×
21Montana~2K0.63×
22West Virginia~3K0.57×
23Louisiana~9K0.56×
24New Hampshire~3K0.55×
25Maine~3K0.55×
26Idaho~3K0.52×
27New Mexico~3K0.50×
28Nebraska~3K0.50×
29Mississippi~5K0.49×
30Pennsylvania~20K0.48×
31Florida~40K0.47×
32Virginia~10K0.47×
33Georgia~20K0.46×
34Oregon~7K0.46×
35Arkansas~5K0.46×
36Washington~10K0.45×
37Kansas~5K0.44×
38Utah~5K0.43×
39Iowa~5K0.43×
40Illinois~20K0.41×
41Tennessee~10K0.39×
42Kentucky~6K0.38×
43South Carolina~7K0.37×
44Alabama~7K0.37×
45Indiana~8K0.35×
46Missouri~7K0.35×
47Wisconsin~7K0.35×
48Minnesota~7K0.35×
49North Carolina~10K0.33×
50Ohio~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Pinkberry, United States
0.32×1.00×15.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinkberry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinkberry audience
#·InterestCategoryAffinity×
01ATP Challenger TourSports55.42×
02Las PalmasTravel & Leisure52.40×
03Vinny GuadagninoMovies & TV51.68×
04Mob WivesMovies & TV45.43×
05GuelaguetzaArts & Culture44.72×
06Original Tommy'sFood & Beverages44.06×
07L.A. LiveTravel & Leisure42.12×
08San Diego County FairEvent41.86×
09University of Texas at El PasoBusiness & Career37.42×
10Taco CabanaFood & Beverages35.86×
11YogurtlandFood & Beverages33.48×
12The Sweetest ThingMovies & TV32.62×
13Navy PierTravel & Leisure29.84×
14Round Table PizzaFood & Beverages21.88×
15El Pollo LocoFood & Beverages19.65×
16Carlos AlcarazSports19.19×
17Knott's Berry FarmTravel & Leisure18.56×
18DreamHealth12.50×
19Famous FootwearFood & Beverages11.74×
20WingstopFood & Beverages6.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinkberry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinkberry audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.33×
IndulgenceJOY1.29×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinkberry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
SpiritualityBALANCE0.97×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pinkberry's target market in United States?

Pinkberry's target market in United States covers an estimated 1,346,464 people, concentrated in California and New York.

02

What is the gender split and age of Pinkberry customers?

63.8% of the Pinkberry audience are female, 36.2% are male, with an average age of 39.9 years.

03

Which brands do Pinkberry fans like most?

Pinkberry fans show strongest brand affinity for Navy Pier (29.84×), Las Palmas (52.4×), and Carlos Alcaraz (19.19×) over the country average.

04

Where do Pinkberry fans live in United States?

Pinkberry fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pinkberry fans also like?

Beyond Pinkberry itself, the audience over-indexes on Las Palmas (52.4×), Carlos Alcaraz (19.19×), Taco Cabana (35.86×), and El Pollo Loco (19.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Pinkberry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinkberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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