Pinkberry Audience in United States

Pinkberry logo

Pinkberry has an estimated audience of 1,302,200 people in United States. 63.8% are female, 36.2% are male, average age 39.9. Top regions: California, New York, Texas. Top brand affinities: Navy Pier, Carlos Alcaraz, Las Palmas, Taco Cabana, El Pollo Loco.

The average Pinkberry fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Navy Pier, Carlos Alcaraz, Las Palmas, with strongest over-indexing on Navy Pier (29.84× the country average). Demographically, the Pinkberry audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Pinkberry fans

Demographic split for Pinkberry audience in United States
MetricValue
Female63.8%
Male36.2%
Average age39.9
Estimated audience size1,302,200

Audience persona

The typical Pinkberry fan in United States is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Navy Pier.

Top regions in United States

Top regions ranked by reach for Pinkberry in United States
RegionReachAffinity
California606,3824.23×
New York339,3904.66×
Texas186,1831.66×
Rhode Island62,43615.06×
Florida47,3090.54×
Arizona36,0151.35×
New Jersey33,8311.02×
Massachusetts32,9031.28×
Michigan30,3440.89×
Colorado29,0381.41×
Pennsylvania25,8600.59×
Oklahoma22,9221.59×
Illinois21,8090.5×
Georgia21,6950.54×
Virginia17,2330.54×
Connecticut15,4821.19×
Maryland14,6200.65×
Washington13,9730.53×
Ohio13,8670.35×
North Carolina13,6370.35×
Tennessee10,7740.41×
Louisiana10,4210.62×
Nevada9,8270.78×
Indiana7,8270.33×
Oregon7,1840.48×
Missouri6,3830.3×
South Carolina6,1090.31×
Minnesota5,7880.31×
Wisconsin5,5720.28×
Alabama5,1410.28×
Delaware4,8771.36×
Hawaii4,6020.82×
Utah4,4460.38×
Kentucky4,2250.26×
Washington, District of Columbia3,4410.88×
Kansas3,1510.31×
Arkansas2,9750.28×
Iowa2,7950.26×
Mississippi2,3760.22×
New Hampshire2,0210.39×
New Mexico1,9680.3×
Idaho1,8530.28×
Nebraska1,6550.25×
Maine1,5950.34×
West Virginia1,2930.21×
Montana9310.26×
Vermont7680.34×
Alaska5340.19×
North Dakota5220.2×
South Dakota5170.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinkberry audience
BrandAffinityCategory
Navy Pier29.84×Travel & Leisure
Carlos Alcaraz19.19×Sports
Las Palmas52.4×Travel & Leisure
Taco Cabana35.86×Food & Beverages
El Pollo Loco19.65×Food & Beverages
Yogurtland33.48×Food & Beverages
Dream12.5×Health
The Sweetest Thing32.62×Movies & TV
L.A. Live42.12×Travel & Leisure
University of Texas at El Paso37.42×Business & Career
Round Table Pizza21.88×Food & Beverages
Vinny Guadagnino51.68×Movies & TV
Guelaguetza44.72×Arts & Culture
San Diego County Fair41.86×
Mob Wives45.43×Movies & TV
Wingstop6.05×Food & Beverages
Famous Footwear11.74×Food & Beverages
Original Tommy's44.06×Food & Beverages
Theo Rossi48.64×Movies & TV
Freixenet54.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinkberry audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.39
IndulgenceJOY2.02
Luxury OrientationPREMIUM1.93
Family OrientationCONSERVATISM1.64
ExtroversionTHRILL1.5
Convenience OrientationPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Pinkberry
CountryShare
United States52.4%
Saudi Arabia6.5%
United Arab Emirates5.3%

See Pinkberry audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Pinkberry have in United States?

Pinkberry has an estimated audience of 1,302,200 people in United States, concentrated in California and New York.

What is the gender split and age of Pinkberry fans?

63.8% of Pinkberry fans are female, 36.2% are male, with an average age of 39.9 years.

Which brands do Pinkberry fans like most?

Pinkberry fans show strongest brand affinity for Navy Pier (29.84×), Carlos Alcaraz (19.19×), and Las Palmas (52.4×) over the country average.

Where do Pinkberry fans live in United States?

Pinkberry fans in United States are most concentrated in California (reach 606,382), New York (reach 339,390), and Texas (reach 186,183). These three regions account for the largest share of the active audience.

What other brands do Pinkberry fans also like?

Beyond Pinkberry itself, the audience over-indexes on Carlos Alcaraz (19.19×), Las Palmas (52.4×), Taco Cabana (35.86×), and El Pollo Loco (19.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinkberry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.