Rascasse Audience Intelligence

University of Texas at El Paso Audience in United States

A data profile of the people who buy, follow and care about University of Texas at El Paso in United States — modelled from more than twelve digital signal sources. University of Texas at El Paso has an estimated audience of 1,294,610 people in United States.

#105among University in United States#1684among POI in United States#1352in Business & Career

The average University of Texas at El Paso fan in United States is 37.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Whataburger, Dream, Yogurtland, with strongest over-indexing on Whataburger (19.45× the country average).

Demographically, the University of Texas at El Paso audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Texas at El Paso fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Texas at El Paso profile in United States.

Audience size
1.3M
in United States
Gender
59.2%♀
40.8% male
Age
37.7
average years
Country rank
#19774
POI in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Texas at El Paso fans

59.2% are female, 40.8% are male, average age 37.7.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for University of Texas at El Paso audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.7
Estimated audience size1,294,610
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the University of Texas at El Paso audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3924%
40-4921%
50+13%
Fig. 04

Worldwide distribution

77.3%

of the worldwide University of Texas at El Paso audience comes from United States.

Worldwide audience distribution share by country for University of Texas at El Paso
CountryShare
United States77.3%
Mexico10.2%
Colombia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Texas at El Paso audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Texas at El Paso fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K8.30×
02New Mexico~40K5.49×
03Nebraska~10K1.50×
04Arizona~30K1.18×
05Oklahoma~20K1.06×
06Washington, District of Columbia~4K1.02×
07Kansas~10K1.01×
08North Dakota~3K1.00×
09South Dakota~3K0.98×
10Colorado~20K0.97×
11Iowa~10K0.97×
12Arkansas~10K0.96×
13Tennessee~20K0.95×
14Alaska~3K0.94×
15Louisiana~20K0.92×
16Hawaii~5K0.92×
17Mississippi~10K0.91×
18Vermont~2K0.91×
19Idaho~6K0.90×
20Virginia~30K0.89×
21Montana~3K0.89×
22Alabama~20K0.87×
23West Virginia~5K0.87×
24Delaware~3K0.87×
25Rhode Island~4K0.86×
26Indiana~20K0.83×
27Missouri~20K0.83×
28New Hampshire~4K0.83×
29Maine~4K0.83×
30Maryland~20K0.82×
31Utah~9K0.82×
32Georgia~30K0.80×
33Kentucky~10K0.80×
34Nevada~10K0.79×
35Illinois~30K0.76×
36Washington~20K0.76×
37Minnesota~10K0.76×
38Oregon~10K0.75×
39Connecticut~10K0.75×
40Wisconsin~10K0.74×
41South Carolina~10K0.73×
42North Carolina~30K0.71×
43Massachusetts~20K0.70×
44California~100K0.69×
45Pennsylvania~30K0.66×
46Ohio~30K0.66×
47Michigan~20K0.65×
48New Jersey~20K0.64×
49New York~40K0.60×
50Florida~50K0.59×
Fig. 06

Affinity by region

Affinity by region — University of Texas at El Paso, United States
0.59×1.00×8.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Texas at El Paso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Texas at El Paso audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV97.21×
02Snow Tha ProductMusic & Radio65.98×
03YogurtlandFood & Beverages61.54×
04JarritosFood & Beverages52.27×
05Oscar De La HoyaSports51.62×
06Taco CabanaFood & Beverages48.95×
07JWowwMovies & TV45.59×
08Bone Thugs-n-HarmonyMusic & Radio44.91×
09PinkberryFood & Beverages37.42×
10University of CaliforniaBusiness & Career34.97×
11John LeguizamoMovies & TV30.53×
12Round Table PizzaFood & Beverages29.69×
13Colorado RockiesSports28.92×
14El Pollo LocoFood & Beverages26.68×
15DreamHealth24.20×
16Knott's Berry FarmTravel & Leisure23.02×
17WhataburgerFood & Beverages19.45×
18Famous FootwearFood & Beverages14.50×
19Jessica AlbaMovies & TV12.55×
20WingstopFood & Beverages10.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Texas at El Paso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Texas at El Paso audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.04×
Convenience OrientationPREMIUM1.76×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Texas at El Paso audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
CreativityOPEN0.75×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Texas at El Paso have in United States?

University of Texas at El Paso has an estimated audience of 1,294,610 people in United States, concentrated in Texas and California.

02

What is the gender split and age of University of Texas at El Paso fans?

59.2% of University of Texas at El Paso fans are female, 40.8% are male, with an average age of 37.7 years.

03

Which brands do University of Texas at El Paso fans like most?

University of Texas at El Paso fans show strongest brand affinity for Whataburger (19.45×), Dream (24.2×), and Yogurtland (61.54×) over the country average.

04

Where do University of Texas at El Paso fans live in United States?

University of Texas at El Paso fans in United States are most concentrated in Texas (reach ~900K), California (reach ~100K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do University of Texas at El Paso fans also like?

Beyond University of Texas at El Paso itself, the audience over-indexes on Dream (24.2×), Yogurtland (61.54×), Taco Cabana (48.95×), and Theo Rossi (97.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Texas at El Paso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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