Harvard University Audience in United States

Demographics of Harvard University fans

Audience persona

The typical Harvard University fan in United States is more female, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Gmail.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Harvard University audiences in other countries

• Harvard University — Germany
• Harvard University — United Kingdom
• Harvard University — France
• Harvard University — Italy
• Harvard University — Spain
• Harvard University — Brazil
• Harvard University — Japan
• Harvard University — South Korea
• Harvard University — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)
• University of Michigan (5,902,210)

Frequently asked questions

How many fans does Harvard University have in United States?

Harvard University has an estimated audience of 7,358,517 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Harvard University fans?

56.2% of Harvard University fans are female, 43.8% are male, with an average age of 39.6 years.

Which brands do Harvard University fans like most?

Harvard University fans show strongest brand affinity for Gmail (2.54×), CNN (1.91×), and Megyn Kelly (7.36×) over the country average.

Where do Harvard University fans live in United States?

Harvard University fans in United States are most concentrated in Massachusetts (reach 2,113,639), California (reach 736,038), and Texas (reach 597,308). These three regions account for the largest share of the active audience.

What other brands do Harvard University fans also like?

Beyond Harvard University itself, the audience over-indexes on CNN (1.91×), Megyn Kelly (7.36×), MSN (1.88×), and Indeed.com (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.