Rascasse Audience Intelligence

Harvard University Audience in United States

A data profile of the people who buy, follow and care about Harvard University in United States — modelled from more than twelve digital signal sources. Harvard University has an estimated audience of 7,358,517 people in United States.

#3among University in United States#307among POI in United States#455in Business & Career

The average Harvard University fan in United States is 39.6 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include City Bank, Mitch McConnell, Gmail, with strongest over-indexing on City Bank (8.54× the country average).

Demographically, the Harvard University audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harvard University fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for City Bank.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harvard University profile in United States.

Audience size
7.4M
in United States
Gender
56.2%♀
43.8% male
Age
39.6
average years
Country rank
#4814
POI in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harvard University fans

56.2% are female, 43.8% are male, average age 39.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Harvard University audience in United States
MetricValue
Female56.2%
Male43.8%
Average age39.6
Estimated audience size7,358,517
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Harvard University audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Harvard University audience comes from United States.

Worldwide audience distribution share by country for Harvard University
CountryShare
United States24.7%
Japan11.4%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harvard University audience in United States is strongest.

Fig. 05

Top regions by affinity

Harvard University fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2.5M16.54×
02Rhode Island~30K1.34×
03Connecticut~90K1.26×
04New Hampshire~40K1.21×
05Washington, District of Columbia~20K1.06×
06New Jersey~200K1.01×
07New York~400K0.98×
08Maryland~100K0.97×
09Maine~20K0.92×
10Virginia~200K0.91×
11Texas~500K0.87×
12Georgia~200K0.82×
13California~700K0.81×
14Illinois~200K0.80×
15Vermont~10K0.80×
16North Carolina~200K0.75×
17Delaware~20K0.75×
18Pennsylvania~200K0.72×
19Hawaii~20K0.70×
20Florida~300K0.67×
21Washington~100K0.67×
22Indiana~90K0.66×
23South Carolina~70K0.66×
24Alabama~70K0.66×
25Mississippi~40K0.64×
26Arkansas~40K0.64×
27Louisiana~60K0.63×
28Alaska~10K0.61×
29Michigan~100K0.60×
30Tennessee~90K0.60×
31North Dakota~9K0.60×
32Missouri~70K0.59×
33Nevada~40K0.59×
34New Mexico~20K0.59×
35Arizona~90K0.58×
36Kentucky~50K0.58×
37Oklahoma~50K0.58×
38Kansas~30K0.58×
39Nebraska~20K0.58×
40South Dakota~10K0.58×
41Minnesota~60K0.57×
42Oregon~50K0.57×
43Ohio~100K0.56×
44Montana~10K0.55×
45West Virginia~20K0.54×
46Colorado~60K0.53×
47Wisconsin~60K0.53×
48Utah~40K0.53×
49Idaho~20K0.53×
50Iowa~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Harvard University, United States
0.52×1.00×16.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harvard University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harvard University audience
#·InterestCategoryAffinity×
01Harvard Law SchoolBusiness & Career11.46×
02City BankBusiness & Career8.54×
03Megyn KellyMovies & TV7.36×
04DuolingoBusiness & Career3.64×
05Barack ObamaPolitics & Society2.93×
06Gavin NewsomPolitics & Society2.88×
07Mitch McConnellPolitics & Society2.66×
08GmailInternet & Social Media2.54×
09MassachusettsTravel & Leisure2.27×
10Melania TrumpPolitics & Society1.96×
11AffiliateInternet & Social Media1.92×
12CNNMovies & TV1.91×
13President of the United StatesPolitics & Society1.89×
14MSNNews1.88×
15ThoughtPolitics & Society1.84×
16UniversePolitics & Society1.81×
17Indeed.comBusiness & Career1.73×
18VirtuePolitics & Society1.61×
19Google DriveTechnology & Electronics1.53×
20RedditInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harvard University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harvard University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Community OrientationOPEN1.49×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harvard University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
Sports ActivityPOWER1.06×
DIY MentalityTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harvard University have in United States?

Harvard University has an estimated audience of 7,358,517 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Harvard University fans?

56.2% of Harvard University fans are female, 43.8% are male, with an average age of 39.6 years.

03

Which brands do Harvard University fans like most?

Harvard University fans show strongest brand affinity for City Bank (8.54×), Mitch McConnell (2.66×), and Gmail (2.54×) over the country average.

04

Where do Harvard University fans live in United States?

Harvard University fans in United States are most concentrated in Massachusetts (reach ~2.5M), California (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Harvard University fans also like?

Beyond Harvard University itself, the audience over-indexes on Mitch McConnell (2.66×), Gmail (2.54×), CNN (1.91×), and Barack Obama (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Harvard University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harvard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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