Rascasse Audience Intelligence

Universe Audience in United States

A data profile of the people who buy, follow and care about Universe in United States — modelled from more than twelve digital signal sources. Universe has an estimated audience of 43,139,547 people in United States.

#373among Topic in United States#22in Politics & Society

The average Universe fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Real property, Diane Keaton, with strongest over-indexing on Google Maps (2.85× the country average).

Demographically, the Universe audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Universe fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universe profile in United States.

Audience size
43.1M
in United States
Gender
55.1%♀
44.9% male
Age
39.5
average years
Country rank
#516
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universe fans

55.1% are female, 44.9% are male, average age 39.5.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Universe audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.5
Estimated audience size43,139,547
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Universe audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Universe audience comes from United States.

Worldwide audience distribution share by country for Universe
CountryShare
United States21.2%
Brazil7.1%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universe audience in United States is strongest.

Fig. 05

Top regions by affinity

Universe fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4.5M1.27×
02Florida~3.5M1.27×
03California~6M1.25×
04Nevada~500K1.25×
05Georgia~1.5M1.22×
06New York~3M1.19×
07Delaware~100K1.15×
08Arizona~1M1.13×
09Hawaii~200K1.13×
10Tennessee~1M1.12×
11Mississippi~400K1.12×
12Maryland~800K1.11×
13New Mexico~200K1.11×
14Washington~1M1.10×
15Oklahoma~500K1.08×
16Arkansas~400K1.06×
17North Carolina~1.5M1.05×
18Louisiana~600K1.05×
19Oregon~500K1.05×
20New Jersey~1M1.04×
21Virginia~1M1.04×
22Utah~400K1.04×
23Alaska~100K1.04×
24Massachusetts~900K1.03×
25Kansas~300K1.03×
26Missouri~700K1.02×
27Kentucky~500K1.00×
28South Carolina~600K0.99×
29Alabama~600K0.99×
30West Virginia~200K0.98×
31Illinois~1.5M0.97×
32Pennsylvania~1.5M0.96×
33Michigan~1M0.95×
34Indiana~700K0.95×
35Ohio~1M0.93×
36Colorado~600K0.93×
37Washington, District of Columbia~100K0.92×
38Iowa~300K0.91×
39New Hampshire~200K0.91×
40Rhode Island~100K0.90×
41Idaho~200K0.88×
42Minnesota~500K0.87×
43North Dakota~80K0.86×
44South Dakota~80K0.84×
45Wisconsin~500K0.83×
46Connecticut~400K0.83×
47Nebraska~200K0.83×
48Montana~90K0.79×
49Vermont~60K0.79×
50Maine~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Universe, United States
0.73×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universe audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media2.85×
02Billy Bob ThorntonMovies & TV2.85×
03Demi MooreMovies & TV2.85×
04PoliticoPolitics & Society2.61×
05City BankBusiness & Career2.36×
06Diane KeatonMovies & TV2.10×
07Drudge ReportSports2.02×
08Bruce WillisMovies & TV1.98×
09Talk radioMusic & Radio1.93×
10Real propertyHome & Garden1.89×
11New York PostNews1.85×
12Political scienceBusiness & Career1.80×
13LinuxTechnology & Electronics1.73×
14Chuck NorrisMovies & TV1.71×
15Ace HardwareHome & Garden1.67×
16NeuroscienceBusiness & Career1.65×
17Made in USABusiness & Career1.60×
18GeneticsKids & Family1.55×
19DentistryBusiness & Career1.55×
20Michael JacksonMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
Need for SecurityCONSERVATISM1.20×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universe audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Family OrientationCONSERVATISM0.85×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universe have in United States?

Universe has an estimated audience of 43,139,547 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Universe fans?

55.1% of Universe fans are female, 44.9% are male, with an average age of 39.5 years.

03

Which brands do Universe fans like most?

Universe fans show strongest brand affinity for Google Maps (2.85×), Real property (1.89×), and Diane Keaton (2.1×) over the country average.

04

Where do Universe fans live in United States?

Universe fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4.5M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Universe fans also like?

Beyond Universe itself, the audience over-indexes on Real property (1.89×), Diane Keaton (2.1×), Billy Bob Thornton (2.85×), and Genetics (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Universe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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