Universe Audience in United States

Universe logo

Universe has an estimated audience of 43,139,547 people in United States. 55.1% are female, 44.9% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, MSN, Singer-songwriter, Diane Keaton.

The average Universe fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, MSN, with strongest over-indexing on Google Maps (2.85× the country average). Demographically, the Universe audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Universe fans

Demographic split for Universe audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.5
Estimated audience size43,139,547

Audience persona

The typical Universe fan in United States is more female, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Universe in United States
RegionReachAffinity
California6,154,5171.3×
Texas4,943,4241.33×
Florida3,851,6101.32×
New York3,047,7141.26×
Georgia1,619,8291.22×
Illinois1,468,9181.02×
Pennsylvania1,418,9610.98×
North Carolina1,374,7001.06×
Ohio1,268,0590.95×
New Jersey1,186,0411.08×
Virginia1,121,1851.07×
Michigan1,107,1550.98×
Arizona1,002,1941.14×
Tennessee993,0331.15×
Washington992,8041.15×
Massachusetts885,1471.04×
Maryland840,6491.13×
Indiana767,7370.97×
Missouri731,9731.05×
South Carolina650,4941×
Colorado640,0600.94×
Alabama588,9450.98×
Louisiana582,6081.05×
Minnesota553,1920.89×
Wisconsin540,8960.83×
Nevada538,9641.29×
Oregon536,3071.08×
Oklahoma525,0351.1×
Kentucky518,1650.96×
Utah400,9431.04×
Mississippi384,0501.08×
Arkansas372,4831.05×
Kansas354,8241.04×
Connecticut353,0610.82×
Iowa314,1820.88×
New Mexico232,3931.07×
Hawaii205,7191.11×
West Virginia187,4800.93×
Idaho185,2140.86×
Nebraska169,8690.79×
New Hampshire146,6330.86×
Delaware132,6081.11×
Rhode Island119,6810.87×
Washington, District of Columbia118,0510.91×
Maine104,7200.68×
Alaska88,3050.96×
Montana87,7740.73×
South Dakota76,4620.77×
North Dakota69,3910.78×
Vermont54,4830.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Universe audience
BrandAffinityCategory
Google Maps2.85×Internet & Social Media
Capital One2.62×Business & Career
MSN2.59×News
Singer-songwriter1.86×Music & Radio
Diane Keaton2.85×Movies & TV
Chuck Norris2.85×Movies & TV
Beetlejuice2.21×Movies & TV
Indeed.com1.7×Business & Career
Hobby Lobby1.56×Home & Garden
Staples (Canada)2.1×Business & Career
Houston Astros3.39×Sports
Bruce Willis2.8×Movies & TV
Planet Fitness1.53×Sports
Google News2.2×News
Dentistry1.97×Business & Career
Microblogging3.11×Technology & Electronics
AccuWeather2.17×Home & Garden
Great Clips2.05×Beauty & Wellness
Real property1.8×Home & Garden
Catherine O'Hara2.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Universe audience
TraitClusterScore
ExtroversionTHRILL1.23
MindfulnessBALANCE1.12
Early Adopter MentalityPOWER1.12
SustainabilityBALANCE1.09
Sports ActivityPOWER1.06
TraditionCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Universe
CountryShare
United States21.2%
Brazil7.1%
Italy5.7%

See Universe audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Universe have in United States?

Universe has an estimated audience of 43,139,547 people in United States, concentrated in California and Texas.

What is the gender split and age of Universe fans?

55.1% of Universe fans are female, 44.9% are male, with an average age of 39.5 years.

Which brands do Universe fans like most?

Universe fans show strongest brand affinity for Google Maps (2.85×), Capital One (2.62×), and MSN (2.59×) over the country average.

Where do Universe fans live in United States?

Universe fans in United States are most concentrated in California (reach 6,154,517), Texas (reach 4,943,424), and Florida (reach 3,851,610). These three regions account for the largest share of the active audience.

What other brands do Universe fans also like?

Beyond Universe itself, the audience over-indexes on Capital One (2.62×), MSN (2.59×), Singer-songwriter (1.86×), and Diane Keaton (2.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.