Rascasse Audience Intelligence

Universe Audience in Germany

A data profile of the people who buy, follow and care about Universe in Germany — modelled from more than twelve digital signal sources. Universe has an estimated audience of 5,749,573 people in Germany.

#531among Topic in Germany#20in Politics & Society

The average Universe fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Maria Callas, Kate Bush, with strongest over-indexing on Tagesschau (2.93× the country average).

Demographically, the Universe audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Universe fan in Germany is balanced, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Universe profile in Germany.

Audience size
5.7M
in Germany
Gender
54.9%♀
45.1% male
Age
39.3
average years
Country rank
#850
Topic in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Universe fans

54.9% are female, 45.1% are male, average age 39.3.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Universe audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age39.3
Estimated audience size5,749,573
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Universe audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Universe audience comes from Germany.

Worldwide audience distribution share by country for Universe
CountryShare
United States21.2%
Brazil7.1%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Universe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Universe fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~400K1.41×
02Hessen~600K1.29×
03Hamburg~200K1.18×
04Nordrhein-Westfalen~1.5M1.09×
05Bayern~1M1.08×
06Baden-Württemberg~800K1.03×
07Schleswig-Holstein~200K1.03×
08Bremen~50K1.02×
09Rheinland-Pfalz~300K0.99×
10Brandenburg~200K0.97×
11Niedersachsen~500K0.90×
12Sachsen-Anhalt~100K0.88×
13Saarland~60K0.87×
14Sachsen~200K0.86×
15Thüringen~100K0.84×
16Mecklenburg-Vorpommern~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Universe, Germany
0.80×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Universe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Universe audience
#·InterestCategoryAffinity×
01Maria CallasMusic & Radio7.66×
02Kate BushMusic & Radio7.66×
03General practitionerHealth6.52×
04Mel GibsonMovies & TV5.18×
05Jimmy KimmelMovies & TV5.02×
06Italo discoMusic & Radio4.85×
07Environmental protectionPolitics & Society4.48×
08EurodanceMusic & Radio3.46×
09TagesschauMovies & TV2.93×
10SatireLiterature2.90×
11Real propertyHome & Garden2.82×
12Western UnionBusiness & Career2.77×
13FocusNews2.41×
14VolunteeringPolitics & Society2.37×
15DessertsFood & Beverages1.75×
16TransfermarktSports1.72×
17TattoosFashion & Accessoires1.61×
18Müller (company)Food & Beverages1.60×
19PoliticsPolitics & Society1.56×
20KitchenHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Universe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Universe audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Need for SecurityCONSERVATISM1.60×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Universe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Sports ActivityPOWER0.84×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Universe have in Germany?

Universe has an estimated audience of 5,749,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Universe fans?

54.9% of Universe fans are female, 45.1% are male, with an average age of 39.3 years.

03

Which brands do Universe fans like most?

Universe fans show strongest brand affinity for Tagesschau (2.93×), Maria Callas (7.66×), and Kate Bush (7.66×) over the country average.

04

Where do Universe fans live in Germany?

Universe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Universe fans also like?

Beyond Universe itself, the audience over-indexes on Maria Callas (7.66×), Kate Bush (7.66×), Mel Gibson (5.18×), and Western Union (2.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Universe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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