Universe Audience in Germany
Universe has an estimated audience of 5,749,573 people in Germany. 54.9% are female, 45.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Esra Erol, Samanyolu Haber, Snow White (Fables).
The average Universe fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Esra Erol, with strongest over-indexing on Israel (2.67× the country average). Demographically, the Universe audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Universe fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 39.3 |
| Estimated audience size | 5,749,573 |
Audience persona
The typical Universe fan in Germany is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,361,841 | 1.08× |
| Bayern | 1,038,606 | 1.12× |
| Baden-Württemberg | 824,059 | 1.05× |
| Hessen | 636,859 | 1.45× |
| Niedersachsen | 491,443 | 0.88× |
| Berlin | 380,343 | 1.48× |
| Rheinland-Pfalz | 277,403 | 0.96× |
| Sachsen | 245,082 | 0.87× |
| Schleswig-Holstein | 212,494 | 1.03× |
| Brandenburg | 158,422 | 0.89× |
| Hamburg | 151,101 | 1.16× |
| Sachsen-Anhalt | 119,439 | 0.8× |
| Thüringen | 110,706 | 0.76× |
| Mecklenburg-Vorpommern | 74,768 | 0.68× |
| Saarland | 52,515 | 0.74× |
| Bremen | 52,049 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.67× | Travel & Leisure |
| KLIX (AM) | 2.94× | Music & Radio |
| Esra Erol | 4.87× | Movies & TV |
| Samanyolu Haber | 3.11× | Movies & TV |
| Snow White (Fables) | 1.5× | Literature |
| Kodi (software) | 1.86× | Technology & Electronics |
| Home Delivery | 1.76× | Food & Beverages |
| Join Me | 7.66× | Technology & Electronics |
| Este, Veneto | 1.52× | Travel & Leisure |
| HomeExchange.com | 4.07× | Travel & Leisure |
| Hobby Lobby | 3.82× | Home & Garden |
| Hypertext | 1.55× | Technology & Electronics |
| The Journey (1959 film) | 7.66× | Movies & TV |
| Preacher (comics) | 3.03× | Literature |
| Volvo V60 | 2.07× | Cars & Mobility |
| Steampunk | 1.69× | Fashion & Accessoires |
| The Nice Guys | 2.31× | Movies & TV |
| Klezmer | 7.12× | Music & Radio |
| Vocal harmony | 3.17× | Music & Radio |
| Information sensitivity | 2.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.28 |
| Mindfulness | BALANCE | 1.27 |
| Pet Ownership | JOY | 1.27 |
| Sustainability | BALANCE | 1.17 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
See Universe audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Universe have in Germany?
Universe has an estimated audience of 5,749,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Universe fans?
54.9% of Universe fans are female, 45.1% are male, with an average age of 39.3 years.
Which brands do Universe fans like most?
Universe fans show strongest brand affinity for Israel (2.67×), KLIX (AM) (2.94×), and Esra Erol (4.87×) over the country average.
Where do Universe fans live in Germany?
Universe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,361,841), Bayern (reach 1,038,606), and Baden-Württemberg (reach 824,059). These three regions account for the largest share of the active audience.
What other brands do Universe fans also like?
Beyond Universe itself, the audience over-indexes on KLIX (AM) (2.94×), Esra Erol (4.87×), Samanyolu Haber (3.11×), and Snow White (Fables) (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.