A data profile of the people who buy, follow and care about Universe in India — modelled from more than twelve digital signal sources. Universe has an estimated audience of 7,498,108 people in India.
Universe has an estimated audience of 7,498,108 people in India. 21.9% are female, 78.1% are male, average age 30.6. Top brand affinities: Young's, Videography, Jim Carrey, Anthropology, Real property.
Top brand affinities include Young's, Videography, Jim Carrey, with strongest over-indexing on Young's (4.45× the country average).
Demographically, the Universe audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Universe fan in India is more male, around 30.6 years old, with strong Indulgence tendencies and a notable affinity for Young's.
The key figures that characterise the Universe profile in India.
21.9% are female, 78.1% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 30.6 |
| Estimated audience size | 7,498,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Universe audience comes from India.
| Country | Share |
|---|---|
| United States | 21.2% |
| Brazil | 7.1% |
| Italy | 5.7% |
The strongest cross-interests of the Universe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 4.86× | ||
| 02 | SEMrush | Internet & Social Media | 4.86× | ||
| 03 | Jim Carrey | Movies & TV | 4.75× | ||
| 04 | Young's | Food & Beverages | 4.45× | ||
| 05 | Alibaba.com | Shopping | 3.99× | ||
| 06 | Zootopia | Movies & TV | 3.91× | ||
| 07 | Kristen Stewart | Movies & TV | 3.49× | ||
| 08 | Brock Lesnar | Sports | 2.92× | ||
| 09 | Roman Reigns | Sports | 2.77× | ||
| 10 | WrestleMania | Sports | 2.72× | ||
| 11 | Videography | Internet & Social Media | 2.66× | ||
| 12 | Bed sheet | Home & Garden | 2.43× | ||
| 13 | United Nations | Politics & Society | 2.33× | ||
| 14 | Las Vegas | Travel & Leisure | 2.31× | ||
| 15 | Real property | Home & Garden | 2.10× | ||
| 16 | Mount Everest | Travel & Leisure | 1.98× | ||
| 17 | Anthropology | Business & Career | 1.92× | ||
| 18 | Mattress | Home & Garden | 1.73× | ||
| 19 | OnePlus | Technology & Electronics | 1.70× | ||
| 20 | Seafood | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.21× | |
| Career Orientation | POWER | 1.19× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.82× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Universe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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