A data profile of the people who buy, follow and care about Anthropology in India — modelled from more than twelve digital signal sources. Anthropology has an estimated audience of 6,931,750 people in India.
The average Anthropology fan in India is 31.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Haryana.
Top brand affinities include Archaeology (magazine), Sociology, Asia, with strongest over-indexing on Archaeology (magazine) (47.99× the country average).
Demographically, the Anthropology audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Anthropology fan in India is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Archaeology (magazine).
The key figures that characterise the Anthropology profile in India.
21.4% are female, 78.6% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 31.0 |
| Estimated audience size | 6,931,750 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Anthropology audience comes from India.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 6.1% |
| United Kingdom | 4.7% |
Where the Anthropology audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~30K | 3.51× | |
| 02 | Haryana | ~200K | 2.33× | |
| 03 | Uttar Pradesh | ~400K | 1.10× | |
| 04 | Arunachal Pradesh | ~4K | 1.06× | |
| 05 | Telangana | ~100K | 1.05× | |
| 06 | Karnataka | ~200K | 1.02× | |
| 07 | Sikkim | ~3K | 1.02× | |
| 08 | Assam | ~70K | 0.98× | |
| 09 | Goa | ~7K | 0.98× | |
| 10 | Rajasthan | ~100K | 0.96× | |
| 11 | Manipur | ~8K | 0.96× | |
| 12 | Nagaland | ~5K | 0.96× | |
| 13 | Mizoram | ~5K | 0.96× | |
| 14 | Maharashtra | ~300K | 0.93× | |
| 15 | Odisha | ~70K | 0.91× | |
| 16 | Tripura | ~8K | 0.91× | |
| 17 | Uttarakhand | ~30K | 0.87× | |
| 18 | Himachal Pradesh | ~20K | 0.86× | |
| 19 | Punjab (region) | ~80K | 0.84× | |
| 20 | Chhattisgarh | ~40K | 0.82× | |
| 21 | Jammu and Kashmir | ~30K | 0.82× | |
| 22 | Jharkhand | ~50K | 0.80× | |
| 23 | Kerala | ~80K | 0.76× | |
| 24 | Tamil Nadu | ~100K | 0.75× | |
| 25 | Gujarat | ~100K | 0.74× | |
| 26 | West Bengal | ~200K | 0.72× | |
| 27 | Andhra Pradesh | ~60K | 0.70× | |
| 28 | Madhya Pradesh | ~90K | 0.67× | |
| 29 | Bihar | ~80K | 0.57× |
The strongest cross-interests of the Anthropology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Archaeology (magazine) | Home & Garden | 47.99× | ||
| 02 | Semi-detached | Home & Garden | 42.59× | ||
| 03 | Planet of the Apes | Movies & TV | 24.04× | ||
| 04 | Prehistory | Politics & Society | 8.93× | ||
| 05 | Human bonding | Kids & Family | 8.17× | ||
| 06 | Sociology | Business & Career | 5.83× | ||
| 07 | Humanities | Politics & Society | 3.98× | ||
| 08 | UGC | Business & Career | 3.69× | ||
| 09 | Social science | Business & Career | 3.42× | ||
| 10 | Creative Commons | Technology & Electronics | 3.02× | ||
| 11 | Geography | Business & Career | 3.01× | ||
| 12 | Asia | Travel & Leisure | 2.85× | ||
| 13 | Video hosting service | Technology & Electronics | 2.85× | ||
| 14 | Popular culture | Arts & Culture | 2.47× | ||
| 15 | Philosophy | Business & Career | 2.44× | ||
| 16 | Pleasure | Politics & Society | 2.39× | ||
| 17 | Culture | Literature | 2.24× | ||
| 18 | Broadcasting | Movies & TV | 2.12× | ||
| 19 | States and union territories of India | Travel & Leisure | 2.06× | ||
| 20 | FIFA World Cup | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.11× | |
| Mindfulness | BALANCE | 1.79× | |
| Extroversion | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.97× | |
| Indulgence | JOY | 1.01× | |
| Quality Awareness | PREMIUM | 1.01× |
Anthropology has an estimated audience of 6,931,750 people in India, concentrated in Uttar Pradesh and Maharashtra.
21.4% of Anthropology fans are female, 78.6% are male, with an average age of 31.0 years.
Anthropology fans show strongest brand affinity for Archaeology (magazine) (47.99×), Sociology (5.83×), and Asia (2.85×) over the country average.
Anthropology fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~300K), and Haryana (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Anthropology itself, the audience over-indexes on Sociology (5.83×), Asia (2.85×), Semi-detached (42.59×), and Culture (2.24×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Anthropology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.