A data profile of the people who buy, follow and care about Popular culture in India — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 19,994,650 people in India.
Popular culture has an estimated audience of 19,994,650 people in India. 24.1% are female, 75.9% are male, average age 32.1. Top brand affinities: Wikipedia, Videography, Instant messaging, Psychology, Anthropology.
Top brand affinities include Wikipedia, Videography, Instant messaging, with strongest over-indexing on Wikipedia (2.35× the country average).
Demographically, the Popular culture audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Popular culture fan in India is more male, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Popular culture profile in India.
24.1% are female, 75.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 32.1 |
| Estimated audience size | 19,994,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Popular culture audience comes from India.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 2.76× | ||
| 02 | Aesthetics | Home & Garden | 2.67× | ||
| 03 | Anthropology | Business & Career | 2.47× | ||
| 04 | Wikipedia | Internet & Social Media | 2.35× | ||
| 05 | Monarchy | Politics & Society | 2.30× | ||
| 06 | Real property | Home & Garden | 2.16× | ||
| 07 | Wattpad | Internet & Social Media | 2.07× | ||
| 08 | Macau | Travel & Leisure | 2.03× | ||
| 09 | OnePlus | Technology & Electronics | 1.86× | ||
| 10 | Crossword | Games | 1.84× | ||
| 11 | Hindustan | Politics & Society | 1.82× | ||
| 12 | Mixed martial arts | Sports | 1.68× | ||
| 13 | Political science | Business & Career | 1.62× | ||
| 14 | Singapore | Travel & Leisure | 1.62× | ||
| 15 | Instant messaging | Internet & Social Media | 1.61× | ||
| 16 | Pizza | Food & Beverages | 1.61× | ||
| 17 | Young's | Food & Beverages | 1.59× | ||
| 18 | Cabinetry | Home & Garden | 1.57× | ||
| 19 | Psychology | Business & Career | 1.55× | ||
| 20 | Lodging | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.21× | |
| Spirituality | BALANCE | 1.20× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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