A data profile of the people who buy, follow and care about Wattpad in India — modelled from more than twelve digital signal sources. Wattpad has an estimated audience of 3,955,194 people in India.
The average Wattpad fan in India is 29.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Rajasthan.
Top brand affinities include Smashwords, Fiction writing, Professional writing, with strongest over-indexing on Smashwords (216.92× the country average).
Demographically, the Wattpad audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wattpad fan in India is more male, around 29.5 years old, with strong Extroversion tendencies and a notable affinity for Smashwords.
The key figures that characterise the Wattpad profile in India.
40.7% are female, 59.3% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 29.5 |
| Estimated audience size | 3,955,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Wattpad audience comes from India.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 8.3% |
| Indonesia | 5.8% |
Where the Wattpad audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Haryana | ~80K | 1.63× | |
| 02 | Telangana | ~90K | 1.62× | |
| 03 | Punjab (region) | ~80K | 1.48× | |
| 04 | Uttar Pradesh | ~300K | 1.46× | |
| 05 | Madhya Pradesh | ~100K | 1.37× | |
| 06 | Andhra Pradesh | ~70K | 1.34× | |
| 07 | Maharashtra | ~300K | 1.31× | |
| 08 | Rajasthan | ~100K | 1.31× | |
| 09 | Uttarakhand | ~20K | 1.25× | |
| 10 | Chhattisgarh | ~30K | 1.17× | |
| 11 | Kerala | ~70K | 1.16× | |
| 12 | Jharkhand | ~40K | 1.11× | |
| 13 | Karnataka | ~100K | 1.08× | |
| 14 | Tamil Nadu | ~100K | 1.08× | |
| 15 | Odisha | ~40K | 0.98× | |
| 16 | West Bengal | ~100K | 0.94× | |
| 17 | Bihar | ~70K | 0.94× | |
| 18 | Jammu and Kashmir | ~20K | 0.94× | |
| 19 | Himachal Pradesh | ~10K | 0.92× | |
| 20 | Gujarat | ~100K | 0.87× | |
| 21 | Goa | ~3K | 0.84× | |
| 22 | Mizoram | ~2K | 0.67× | |
| 23 | Assam | ~30K | 0.66× | |
| 24 | Tripura | ~3K | 0.60× | |
| 25 | Manipur | ~3K | 0.56× | |
| 26 | Nagaland | ~2K | 0.56× | |
| 27 | Sikkim | <1K | 0.48× | |
| 28 | Meghalaya | ~2K | 0.46× | |
| 29 | Arunachal Pradesh | <1K | 0.41× |
The strongest cross-interests of the Wattpad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smashwords | Literature | 216.92× | ||
| 02 | Fiction writing | Literature | 134.29× | ||
| 03 | Kobo Inc. | Literature | 103.46× | ||
| 04 | Professional writing | Literature | 80.93× | ||
| 05 | IBooks | Technology & Electronics | 62.32× | ||
| 06 | To Love-Ru | Movies & TV | 33.02× | ||
| 07 | High School DxD | Movies & TV | 19.53× | ||
| 08 | English poetry | Literature | 13.23× | ||
| 09 | Scribd | Technology & Electronics | 7.63× | ||
| 10 | Electronic publishing | News | 7.36× | ||
| 11 | Fandom | Literature | 3.24× | ||
| 12 | ONEUS | Music & Radio | 3.00× | ||
| 13 | Asia | Travel & Leisure | 2.09× | ||
| 14 | Popular culture | Arts & Culture | 2.07× | ||
| 15 | Psychology | Business & Career | 2.05× | ||
| 16 | Magazines | Literature | 1.95× | ||
| 17 | Harry Potter | Movies & TV | 1.73× | ||
| 18 | Culture | Literature | 1.65× | ||
| 19 | International Chamber of Commerce | Business & Career | 1.63× | ||
| 20 | Comedy movies | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.90× | |
| Patriotism | CONSERVATISM | 1.78× | |
| Mindfulness | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Indulgence | JOY | 1.01× | |
| Career Orientation | POWER | 1.05× |
Wattpad has an estimated audience of 3,955,194 people in India, concentrated in Uttar Pradesh and Maharashtra.
40.7% of Wattpad fans are female, 59.3% are male, with an average age of 29.5 years.
Wattpad fans show strongest brand affinity for Smashwords (216.92×), Fiction writing (134.29×), and Professional writing (80.93×) over the country average.
Wattpad fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and Rajasthan (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wattpad itself, the audience over-indexes on Fiction writing (134.29×), Professional writing (80.93×), IBooks (62.32×), and Kobo Inc. (103.46×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wattpad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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