Gerard Butler Audience in United States

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Gerard Butler has an estimated audience of 5,973,717 people in United States. 41.2% are female, 58.8% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Mary Elizabeth Winstead, Candice Patton, Jesse Eisenberg, Patrick Wilson (American actor), The A-Team (film).

The average Gerard Butler fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mary Elizabeth Winstead, Candice Patton, Jesse Eisenberg, with strongest over-indexing on Mary Elizabeth Winstead (361.41× the country average). Demographically, the Gerard Butler audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Gerard Butler fans

Demographic split for Gerard Butler audience in United States
MetricValue
Female41.2%
Male58.8%
Average age35.5
Estimated audience size5,973,717

Audience persona

The typical Gerard Butler fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mary Elizabeth Winstead.

Top regions in United States

Top regions ranked by reach for Gerard Butler in United States
RegionReachAffinity
California671,5791.02×
Texas607,7661.18×
Florida433,4001.07×
New York283,8220.85×
Pennsylvania202,2221.01×
Illinois191,8560.96×
Ohio181,2170.98×
North Carolina179,4921×
Georgia178,0370.97×
Michigan157,9751.01×
Tennessee133,1981.11×
Virginia131,3540.9×
New Jersey130,6810.86×
Washington123,1541.03×
Arizona121,8681×
Indiana117,6511.08×
Missouri111,1421.15×
Colorado103,8001.1×
Massachusetts100,6750.86×
Wisconsin89,5541×
South Carolina88,2460.98×
Minnesota82,9730.97×
Utah82,2721.54×
Oklahoma80,6541.22×
Kentucky78,8361.05×
Louisiana76,6450.99×
Alabama75,7870.91×
Oregon74,0161.08×
Maryland71,7200.7×
Nevada61,7301.07×
Arkansas55,2621.12×
Connecticut51,3460.86×
Kansas50,9241.08×
Iowa50,8591.03×
Mississippi46,5750.95×
Idaho41,1631.37×
New Mexico33,2671.11×
Nebraska28,9190.97×
West Virginia27,2410.98×
Hawaii23,4550.91×
New Hampshire20,9420.89×
Maine19,5880.92×
Montana19,2751.16×
Rhode Island15,2650.8×
South Dakota14,1461.02×
Delaware12,8340.78×
North Dakota11,9210.97×
Alaska11,5500.9×
Washington, District of Columbia10,9970.61×
Wyoming10,4171.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gerard Butler audience
BrandAffinityCategory
Mary Elizabeth Winstead361.41×Movies & TV
Candice Patton357.22×Movies & TV
Jesse Eisenberg137.43×Movies & TV
Patrick Wilson (American actor)142.47×Movies & TV
The A-Team (film)214.21×Movies & TV
Liam Hemsworth85.94×Movies & TV
Tarocash1105.17×Fashion & Accessoires
Brandon Routh164.61×Movies & TV
Taylor Lautner73.53×Movies & TV
Beethoven (film)85.43×Movies & TV
Roland Emmerich255.76×Movies & TV
Ewan McGregor50.81×Movies & TV
Now You See Me (film)37.53×Movies & TV
Tom Hardy32.06×Movies & TV
BoA32.06×Music & Radio
Cobie Smulders50.02×Movies & TV
Unstoppable (2010 film)58.48×Movies & TV
Ryan Gosling24.35×Movies & TV
Emilia Clarke28.6×Movies & TV
Tommy Thayer150.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gerard Butler audience
TraitClusterScore
Risk AppetiteTHRILL2.51
PatriotismCONSERVATISM1.76
ExtroversionTHRILL1.49
Luxury OrientationPREMIUM1.18
SpiritualityBALANCE1.13
TraditionCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Gerard Butler
CountryShare
United States30.2%
United Kingdom7.3%
Germany6.2%

See Gerard Butler audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Gerard Butler have in United States?

Gerard Butler has an estimated audience of 5,973,717 people in United States, concentrated in California and Texas.

What is the gender split and age of Gerard Butler fans?

41.2% of Gerard Butler fans are female, 58.8% are male, with an average age of 35.5 years.

Which brands do Gerard Butler fans like most?

Gerard Butler fans show strongest brand affinity for Mary Elizabeth Winstead (361.41×), Candice Patton (357.22×), and Jesse Eisenberg (137.43×) over the country average.

Where do Gerard Butler fans live in United States?

Gerard Butler fans in United States are most concentrated in California (reach 671,579), Texas (reach 607,766), and Florida (reach 433,400). These three regions account for the largest share of the active audience.

What other brands do Gerard Butler fans also like?

Beyond Gerard Butler itself, the audience over-indexes on Candice Patton (357.22×), Jesse Eisenberg (137.43×), Patrick Wilson (American actor) (142.47×), and The A-Team (film) (214.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gerard Butler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.