Smule Audience in United States

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Smule has an estimated audience of 1,069,670 people in United States. 60.2% are female, 39.8% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Kajal Aggarwal, Mediterranean Sea, Kiara Advani, Bottle, Hotel manager.

The average Smule fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kajal Aggarwal, Mediterranean Sea, Kiara Advani, with strongest over-indexing on Kajal Aggarwal (101.58× the country average). Demographically, the Smule audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Smule fans

Demographic split for Smule audience in United States
MetricValue
Female60.2%
Male39.8%
Average age31.8
Estimated audience size1,069,670

Audience persona

The typical Smule fan in United States is more female, around 31.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kajal Aggarwal.

Top regions in United States

Top regions ranked by reach for Smule in United States
RegionReachAffinity
California146,9671.25×
Texas101,6161.11×
Florida56,1550.78×
New York54,1760.91×
Oregon39,3283.21×
Tennessee32,9401.54×
Illinois31,8670.89×
Ohio29,5090.9×
North Carolina29,4120.91×
Georgia29,2820.89×
Washington27,7211.29×
Virginia27,4291.05×
Pennsylvania27,3650.76×
Michigan26,0720.93×
New Jersey23,6670.87×
Maryland21,9241.19×
Arizona21,3970.98×
Indiana18,3090.94×
Massachusetts17,8470.85×
Oklahoma16,8171.42×
Kentucky16,0271.2×
Missouri14,7130.85×
Minnesota14,0430.92×
Colorado13,8680.82×
Mississippi13,7901.56×
Alabama13,4420.9×
Nevada11,9411.15×
South Carolina11,9140.74×
Louisiana11,8520.86×
Connecticut10,9031.02×
Wisconsin10,4310.65×
Utah9,3350.97×
Hawaii9,1872×
Arkansas8,5750.97×
Kansas6,8150.81×
New Mexico6,8021.27×
Iowa5,6200.64×
Rhode Island5,5021.62×
West Virginia4,9330.99×
Nebraska4,3880.82×
Idaho3,6600.68×
New Hampshire2,7790.66×
Montana2,5680.87×
Maine2,4470.64×
Washington, District of Columbia2,2990.72×
Wyoming1,7741.12×
Delaware1,6820.57×
Alaska1,5150.66×
Vermont1,3200.7×
North Dakota1,1630.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smule audience
BrandAffinityCategory
Kajal Aggarwal101.58×Movies & TV
Mediterranean Sea10×Travel & Leisure
Kiara Advani50.96×Movies & TV
Bottle14.07×Food & Beverages
Hotel manager14.06×Business & Career
Oncology9.62×Health
Pie8.18×Food & Beverages
Farmer7.7×Home & Garden
Native hawaiian culture11.05×Politics & Society
Massage5.76×Health
Allied health professions10.09×Health
Carrot11.34×Food & Beverages
Hot spring11.33×Home & Garden
Acupuncture14.07×Health
Superman Returns (video game)72.27×Games
Garlic9.48×Food & Beverages
Yeast11.8×Food & Beverages
Waterfall10.24×Travel & Leisure
Cucumber14.08×Food & Beverages
Massachusetts General Hospital14.05×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smule audience
TraitClusterScore
Quality AwarenessPREMIUM1.64
Risk AppetiteTHRILL1.42
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.25
Social Media UsageJOY1.23
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Smule
CountryShare
United States18.3%
India8.8%
Indonesia8.4%

See Smule audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Smule have in United States?

Smule has an estimated audience of 1,069,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Smule fans?

60.2% of Smule fans are female, 39.8% are male, with an average age of 31.8 years.

Which brands do Smule fans like most?

Smule fans show strongest brand affinity for Kajal Aggarwal (101.58×), Mediterranean Sea (10×), and Kiara Advani (50.96×) over the country average.

Where do Smule fans live in United States?

Smule fans in United States are most concentrated in California (reach 146,967), Texas (reach 101,616), and Florida (reach 56,155). These three regions account for the largest share of the active audience.

What other brands do Smule fans also like?

Beyond Smule itself, the audience over-indexes on Mediterranean Sea (10×), Kiara Advani (50.96×), Bottle (14.07×), and Hotel manager (14.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smule. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.