Rascasse Audience Intelligence

Smule Audience Demographics in United States

Smule has an estimated audience of 861K people in United States.

#27among TV / music streaming in United States
#850among websites & media in United States
#3116in Music & Radio

The average Smule fan in United States is 32.5 years old, more female, and lives primarily in California.

By number of fans, Smule ranks #27 among the 54 objects in TV / music streaming in United States.

Its fans are 4.2 years younger than the group average of 36.7.

Women make up 60.2% of the fan base, 10.9 percentage points more than the group average.

Compared with the other 53 objects in TV / music streaming, Smule fans stand out for their interest in Kajal Aggarwal, Kiara Advani and Cucumber.

Most fans live in California, Texas, New York.

Top affinities include Kajal Aggarwal, Kiara Advani, Cucumber, with strongest over-indexing on Kajal Aggarwal (101.58× the country average).

The typical Smule fan in United States is more female, around 32.5 years old, with a notable affinity for Kajal Aggarwal.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
861K
in United States
Gender
60.2%♀
39.8% male
Age
32.5
average years
Country rank
#27090
among all objects in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Smule

60.2% are female, 39.8% are male, average age 32.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Smule audience in United States
MetricValue
Female60.2%
Male39.8%
Average age32.5
Estimated audience size861K
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Smule audience in United States
Age bracketShare%
16-2441%
25-3420%
35-4417%
45-5414%
55+8%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Smule audience comes from United States.

Worldwide audience distribution share by country for Smule
CountryShare
United States18.0%
India9.4%
Indonesia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Smule fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K2.43×
02North Dakota~3K1.59×
03Hawaii~6K1.49×
04Mississippi~10K1.40×
05Kansas~10K1.38×
06Wyoming~2K1.37×
07Tennessee~20K1.34×
08Rhode Island~3K1.27×
09Kentucky~10K1.26×
10California~100K1.20×
11Oklahoma~10K1.18×
12New Mexico~6K1.15×
13Washington~20K1.10×
14Nevada~9K1.10×
15Arkansas~8K1.09×
16New York~50K1.06×
17Maryland~20K1.06×
18Wisconsin~20K1.05×
19Texas~60K1.03×
20West Virginia~5K1.02×
21Indiana~20K1.01×
22Georgia~30K0.99×
23Connecticut~9K0.99×
24New Jersey~20K0.98×
25Alabama~10K0.98×
26Montana~3K0.98×
27Virginia~20K0.95×
28Colorado~10K0.95×
29Alaska~2K0.95×
30Florida~50K0.91×
31North Carolina~30K0.91×
32Ohio~30K0.90×
33Arizona~20K0.90×
34Washington, District of Columbia~2K0.89×
35Illinois~30K0.88×
36Michigan~20K0.88×
37Utah~7K0.88×
38Louisiana~10K0.86×
39Massachusetts~20K0.85×
40Missouri~10K0.85×
41Minnesota~10K0.85×
42South Carolina~10K0.83×
43New Hampshire~3K0.83×
44South Dakota~2K0.81×
45Nebraska~4K0.80×
46Idaho~4K0.80×
47Delaware~2K0.80×
48Pennsylvania~30K0.79×
49Maine~3K0.77×
50Iowa~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Smule, United States
0.72×1.00×2.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Smule audience vs. the country average
#·InterestCategoryAffinity×
01Kajal AggarwalMovies & TV101.58×
02Kiara AdvaniMovies & TV50.96×
03CucumberFood & Beverages14.08×
04BottleFood & Beverages14.07×
05AcupunctureHealth14.07×
06Hotel managerBusiness & Career14.06×
07Massachusetts General HospitalHealth14.05×
08YeastFood & Beverages11.80×
09CarrotFood & Beverages11.34×
10Hot springHome & Garden11.33×
11Native hawaiian culturePolitics & Society11.05×
12Spring (hydrology)Travel & Leisure10.45×
13WaterfallTravel & Leisure10.24×
14Allied health professionsHealth10.09×
15Mediterranean SeaTravel & Leisure10.00×
16OncologyHealth9.62×
17GarlicFood & Beverages9.48×
18PieFood & Beverages8.18×
19FarmerHome & Garden7.70×
20MassageHealth5.76×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Smule audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Smule audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Social Media UsageJOY0.45×
MindfulnessBALANCE0.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Smule audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.27×
Quality AwarenessPREMIUM0.29×
SustainabilityBALANCE0.30×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Smule over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/smule-15571” · Methodology