Rascasse Audience Intelligence

Smule Audience in United States

A data profile of the people who buy, follow and care about Smule in United States — modelled from more than twelve digital signal sources. Smule has an estimated audience of 1,087,306 people in United States.

#33among TV / music streaming in United States#690among Website / Newspaper / Magazine in United States#2861in Music & Radio

The average Smule fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kajal Aggarwal, Mediterranean Sea, Bottle, with strongest over-indexing on Kajal Aggarwal (101.58× the country average).

Demographically, the Smule audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smule fan in United States is more female, around 31.8 years old, with strong Extroversion tendencies and a notable affinity for Kajal Aggarwal.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smule profile in United States.

Audience size
1.1M
in United States
Gender
60.2%♀
39.8% male
Age
31.8
average years
Country rank
#22378
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Smule

60.2% are female, 39.8% are male, average age 31.8.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Smule audience in United States
MetricValue
Female60.2%
Male39.8%
Average age31.8
Estimated audience size1,087,306
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Smule audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Smule audience comes from United States.

Worldwide audience distribution share by country for Smule
CountryShare
United States18.4%
India8.7%
Indonesia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smule audience in United States is strongest.

Fig. 05

Top regions by affinity

Smule fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K2.43×
02North Dakota~3K1.59×
03Hawaii~7K1.49×
04Mississippi~10K1.40×
05Kansas~10K1.38×
06Wyoming~2K1.37×
07Tennessee~30K1.34×
08Rhode Island~4K1.27×
09Kentucky~20K1.26×
10California~100K1.20×
11Oklahoma~10K1.18×
12New Mexico~6K1.15×
13Washington~20K1.10×
14Nevada~10K1.10×
15Arkansas~10K1.09×
16New York~60K1.06×
17Maryland~20K1.06×
18Wisconsin~20K1.05×
19Texas~90K1.03×
20West Virginia~5K1.02×
21Indiana~20K1.01×
22Georgia~30K0.99×
23Connecticut~10K0.99×
24New Jersey~30K0.98×
25Alabama~10K0.98×
26Montana~3K0.98×
27Virginia~20K0.95×
28Colorado~20K0.95×
29Alaska~2K0.95×
30Florida~70K0.91×
31North Carolina~30K0.91×
32Ohio~30K0.90×
33Arizona~20K0.90×
34Washington, District of Columbia~3K0.89×
35Illinois~30K0.88×
36Michigan~20K0.88×
37Utah~8K0.88×
38Louisiana~10K0.86×
39Massachusetts~20K0.85×
40Missouri~10K0.85×
41Minnesota~10K0.85×
42South Carolina~10K0.83×
43New Hampshire~3K0.83×
44South Dakota~2K0.81×
45Idaho~4K0.80×
46Nebraska~4K0.80×
47Delaware~2K0.80×
48Pennsylvania~30K0.79×
49Maine~3K0.77×
50Iowa~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Smule, United States
0.72×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smule audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smule audience
#·InterestCategoryAffinity×
01Kajal AggarwalMovies & TV101.58×
02Superman Returns (video game)Games72.27×
03Kiara AdvaniMovies & TV50.96×
04CucumberFood & Beverages14.08×
05BottleFood & Beverages14.07×
06AcupunctureHealth14.07×
07Hotel managerBusiness & Career14.06×
08Massachusetts General HospitalHealth14.05×
09YeastFood & Beverages11.80×
10CarrotFood & Beverages11.34×
11Hot springHome & Garden11.33×
12Native hawaiian culturePolitics & Society11.05×
13WaterfallTravel & Leisure10.24×
14Allied health professionsHealth10.09×
15Mediterranean SeaTravel & Leisure10.00×
16OncologyHealth9.62×
17GarlicFood & Beverages9.48×
18PieFood & Beverages8.18×
19FarmerHome & Garden7.70×
20MassageHealth5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smule audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smule audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Social Media UsageJOY0.45×
MindfulnessBALANCE0.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smule audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.27×
Quality AwarenessPREMIUM0.29×
SustainabilityBALANCE0.30×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smule have in United States?

Smule has an estimated audience of 1,087,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smule fans?

60.2% of Smule fans are female, 39.8% are male, with an average age of 31.8 years.

03

Which brands do Smule fans like most?

Smule fans show strongest brand affinity for Kajal Aggarwal (101.58×), Mediterranean Sea (10×), and Bottle (14.07×) over the country average.

04

Where do Smule fans live in United States?

Smule fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Smule fans also like?

Beyond Smule itself, the audience over-indexes on Mediterranean Sea (10×), Bottle (14.07×), Kiara Advani (50.96×), and Hotel manager (14.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Smule audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smule. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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