Apple Music Audience in United States

Apple Music logo

Apple Music has an estimated audience of 22,182,352 people in United States. 46.7% are female, 53.3% are male, average age 37.8. Top regions: Texas, California, Florida. Top brand affinities: Beauty, Spotify, Rock music, Family, Euphoria.

The average Apple Music fan in United States is 37.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Beauty, Spotify, Rock music, with strongest over-indexing on Beauty (1.73× the country average). Demographically, the Apple Music audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Apple Music fans

Demographic split for Apple Music audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.8
Estimated audience size22,182,352

Audience persona

The typical Apple Music fan in United States is balanced, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Apple Music in United States
RegionReachAffinity
Texas2,521,3841.32×
California2,488,4381.02×
Florida1,894,9631.26×
New York1,119,5190.9×
Virginia905,5121.68×
Georgia870,4031.27×
North Carolina790,1921.18×
Illinois755,2791.02×
Ohio697,7041.02×
Pennsylvania673,3590.9×
Michigan568,7100.98×
Arizona538,7131.19×
New Jersey521,3030.92×
Tennessee478,7641.08×
Washington440,7770.99×
Indiana439,2411.08×
Maryland393,4081.03×
Missouri368,0411.03×
Massachusetts361,7350.83×
Colorado353,4411.01×
South Carolina351,2251.05×
Louisiana325,5281.14×
Alabama308,6521×
Wisconsin297,2260.89×
Kentucky284,8631.02×
Utah267,6651.35×
Oklahoma265,0731.08×
Mississippi257,9741.41×
Oregon256,3071.01×
Minnesota233,0450.73×
Nevada225,6171.05×
Connecticut193,1310.87×
Arkansas193,1211.06×
Kansas168,2540.96×
Iowa157,3650.86×
New Mexico115,5211.04×
Idaho112,9741.02×
West Virginia108,8461.05×
Washington, District of Columbia101,6971.53×
Nebraska98,7080.89×
Hawaii63,4830.67×
New Hampshire63,3720.73×
Rhode Island58,1520.82×
Delaware49,6730.81×
Maine46,1360.58×
South Dakota45,5720.89×
Montana44,8010.73×
North Dakota43,9960.97×
Alaska33,6630.71×
Wyoming26,7420.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple Music audience
BrandAffinityCategory
Beauty1.73×Beauty & Wellness
Spotify2.14×Internet & Social Media
Rock music1.75×Music & Radio
Family1.54×Kids & Family
Euphoria1.58×Movies & TV
Photography1.5×Arts & Culture
Hip hop music1.69×Music & Radio
Casey2.35×Music & Radio
Music videos1.68×Music & Radio
Record label2.25×Music & Radio
Recording studio2.23×Music & Radio
Hair Extensions2.12×Beauty & Wellness
NBA Finals1.77×Sports
Atlanta1.76×Travel & Leisure
Afrobeat2.22×Music & Radio
Department of Motor Vehicles2.35×Cars & Mobility
Underground hip hop2.11×Music & Radio
NBA playoffs1.76×Sports
Cynthia Erivo3.26×Movies & TV
Taylor Swift1.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple Music audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.04
Early Adopter MentalityPOWER1.47
Social Media UsageJOY1.39
ExtroversionTHRILL1.27
SustainabilityBALANCE1.16
Pet OwnershipJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Apple Music
CountryShare
United States26.1%
Japan13.2%
United Kingdom4.3%

See Apple Music audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Apple Music have in United States?

Apple Music has an estimated audience of 22,182,352 people in United States, concentrated in Texas and California.

What is the gender split and age of Apple Music fans?

46.7% of Apple Music fans are female, 53.3% are male, with an average age of 37.8 years.

Which brands do Apple Music fans like most?

Apple Music fans show strongest brand affinity for Beauty (1.73×), Spotify (2.14×), and Rock music (1.75×) over the country average.

Where do Apple Music fans live in United States?

Apple Music fans in United States are most concentrated in Texas (reach 2,521,384), California (reach 2,488,438), and Florida (reach 1,894,963). These three regions account for the largest share of the active audience.

What other brands do Apple Music fans also like?

Beyond Apple Music itself, the audience over-indexes on Spotify (2.14×), Rock music (1.75×), Family (1.54×), and Euphoria (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.