Rascasse Audience Intelligence

Apple Music Audience in United States

A data profile of the people who buy, follow and care about Apple Music in United States — modelled from more than twelve digital signal sources. Apple Music has an estimated audience of 22,934,024 people in United States.

#7among TV / music streaming in United States#39among Website / Newspaper / Magazine in United States#84in Music & Radio

The average Apple Music fan in United States is 37.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Beauty, Spotify, Rock music, with strongest over-indexing on Beauty (1.73× the country average).

Demographically, the Apple Music audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apple Music fan in United States is balanced, around 37.8 years old, with strong Social Media Usage tendencies and a notable affinity for Beauty.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple Music profile in United States.

Audience size
22.9M
in United States
Gender
46.7%♀
53.3% male
Age
37.8
average years
Country rank
#1383
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apple Music

46.7% are female, 53.3% are male, average age 37.8.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Apple Music audience in United States
MetricValue
Female46.7%
Male53.3%
Average age37.8
Estimated audience size22,934,024
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Apple Music audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Apple Music audience comes from United States.

Worldwide audience distribution share by country for Apple Music
CountryShare
United States26.6%
Japan13.1%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Apple Music fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~800K2.63×
02Arkansas~300K1.53×
03Mississippi~300K1.53×
04Texas~3M1.49×
05Virginia~800K1.41×
06Louisiana~400K1.33×
07Utah~300K1.31×
08Georgia~900K1.30×
09Oklahoma~300K1.28×
10North Carolina~800K1.24×
11Missouri~400K1.18×
12South Carolina~400K1.17×
13Washington, District of Columbia~80K1.17×
14Illinois~800K1.14×
15Idaho~100K1.14×
16Kentucky~300K1.07×
17Ohio~700K1.05×
18New Mexico~100K1.05×
19Florida~1.5M1.04×
20Arizona~500K1.04×
21Oregon~300K1.04×
22New Jersey~600K1.00×
23Indiana~400K1.00×
24North Dakota~50K1.00×
25Tennessee~400K0.98×
26California~2.5M0.96×
27West Virginia~100K0.95×
28Kansas~200K0.93×
29South Dakota~50K0.93×
30New York~1M0.91×
31Colorado~300K0.90×
32Nebraska~100K0.90×
33Nevada~200K0.87×
34Maryland~300K0.86×
35Michigan~500K0.85×
36Washington~400K0.85×
37Pennsylvania~600K0.84×
38Delaware~50K0.81×
39Connecticut~200K0.79×
40Wisconsin~300K0.78×
41Iowa~100K0.78×
42Massachusetts~300K0.73×
43New Hampshire~60K0.73×
44Montana~50K0.73×
45Rhode Island~50K0.72×
46Alaska~30K0.69×
47Hawaii~60K0.67×
48Minnesota~200K0.66×
49Vermont~30K0.65×
50Maine~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Apple Music, United States
0.55×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple Music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple Music audience
#·InterestCategoryAffinity×
01CaseyMusic & Radio2.35×
02Record labelMusic & Radio2.25×
03Recording studioMusic & Radio2.23×
04AfrobeatMusic & Radio2.22×
05SpotifyInternet & Social Media2.14×
06Hair ExtensionsBeauty & Wellness2.12×
07Underground hip hopMusic & Radio2.11×
08Avatar (Swedish band)Music & Radio2.09×
09Curly HairBeauty & Wellness2.01×
10NBA FinalsSports1.77×
11NBA playoffsSports1.76×
12AtlantaTravel & Leisure1.76×
13Rock musicMusic & Radio1.75×
14BeautyBeauty & Wellness1.73×
15Michael JacksonMusic & Radio1.72×
16StreetwearFashion & Accessoires1.72×
17Hip hop musicMusic & Radio1.69×
18Music videosMusic & Radio1.68×
19FamilyKids & Family1.54×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple Music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple Music audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.29×
Early Adopter MentalityPOWER1.24×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple Music audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
PatriotismCONSERVATISM0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple Music have in United States?

Apple Music has an estimated audience of 22,934,024 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Apple Music fans?

46.7% of Apple Music fans are female, 53.3% are male, with an average age of 37.8 years.

03

Which brands do Apple Music fans like most?

Apple Music fans show strongest brand affinity for Beauty (1.73×), Spotify (2.14×), and Rock music (1.75×) over the country average.

04

Where do Apple Music fans live in United States?

Apple Music fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Apple Music fans also like?

Beyond Apple Music itself, the audience over-indexes on Spotify (2.14×), Rock music (1.75×), Family (1.54×), and Photography (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Apple Music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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