Rascasse Audience Intelligence

IHeartRadio Audience in United States

A data profile of the people who buy, follow and care about IHeartRadio in United States — modelled from more than twelve digital signal sources. IHeartRadio has an estimated audience of 13,909,957 people in United States.

#12among TV / music streaming in United States#62among Website / Newspaper / Magazine in United States#168in Music & Radio

The average IHeartRadio fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include MetroPCS, Rock music, Comedy movies, with strongest over-indexing on MetroPCS (7.08× the country average).

Demographically, the IHeartRadio audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IHeartRadio fan in United States is more female, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for MetroPCS.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IHeartRadio profile in United States.

Audience size
13.9M
in United States
Gender
55.5%♀
44.5% male
Age
39.4
average years
Country rank
#2541
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of IHeartRadio

55.5% are female, 44.5% are male, average age 39.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for IHeartRadio audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.4
Estimated audience size13,909,957
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the IHeartRadio audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

71.9%

of the worldwide IHeartRadio audience comes from United States.

Worldwide audience distribution share by country for IHeartRadio
CountryShare
United States71.9%
Canada5.0%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IHeartRadio audience in United States is strongest.

Fig. 05

Top regions by affinity

IHeartRadio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~800K1.76×
02North Dakota~40K1.56×
03Alabama~300K1.51×
04Iowa~200K1.50×
05Minnesota~300K1.47×
06Kentucky~200K1.37×
07Louisiana~200K1.31×
08Mississippi~100K1.30×
09Pennsylvania~600K1.26×
10New Mexico~90K1.25×
11Nebraska~90K1.25×
12Delaware~50K1.24×
13Wisconsin~300K1.21×
14Oklahoma~200K1.20×
15Arkansas~100K1.16×
16West Virginia~80K1.16×
17South Carolina~200K1.15×
18New Hampshire~60K1.14×
19Michigan~400K1.06×
20Tennessee~300K1.05×
21Rhode Island~40K1.01×
22Alaska~30K1.00×
23Indiana~300K0.99×
24South Dakota~30K0.95×
25Texas~1M0.94×
26Massachusetts~300K0.93×
27Florida~900K0.92×
28Missouri~200K0.92×
29Arizona~300K0.91×
30Illinois~400K0.89×
31Georgia~400K0.89×
32Hawaii~50K0.88×
33Virginia~300K0.87×
34New York~700K0.86×
35Wyoming~20K0.86×
36North Carolina~400K0.85×
37Colorado~200K0.84×
38Connecticut~100K0.84×
39New Jersey~300K0.83×
40California~1M0.81×
41Maryland~200K0.81×
42Kansas~80K0.77×
43Oregon~100K0.71×
44Nevada~100K0.70×
45Idaho~50K0.67×
46Montana~30K0.66×
47Washington~200K0.61×
48Utah~70K0.55×
49Maine~30K0.51×
50Washington, District of Columbia~20K0.51×
Fig. 06

Affinity by region

Affinity by region — IHeartRadio, United States
0.51×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IHeartRadio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IHeartRadio audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics7.08×
02Mobile operating systemTechnology & Electronics6.12×
03Internet radioTechnology & Electronics4.42×
04JBLTechnology & Electronics4.38×
05Single-lens reflex cameraTechnology & Electronics4.18×
06Boost MobileTechnology & Electronics4.14×
07Beats ElectronicsTechnology & Electronics3.92×
08SemiconductorTechnology & Electronics3.79×
09Billy Bob ThorntonMovies & TV2.91×
10verizonTechnology & Electronics2.20×
11Google MapsInternet & Social Media2.10×
12Ella LangleyMusic & Radio1.88×
13T-MobileTechnology & Electronics1.85×
14Rock musicMusic & Radio1.69×
15Staples Inc.Business & Career1.68×
16Comedy moviesMovies & TV1.62×
17Mobile gameGames1.61×
18Yahoo! FinanceBusiness & Career1.55×
19Rob ReinerMovies & TV1.54×
20Melania TrumpPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IHeartRadio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IHeartRadio audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.19×
Need for SecurityCONSERVATISM1.18×
PatriotismCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IHeartRadio audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
ExtroversionTHRILL0.97×
MindfulnessBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IHeartRadio have in United States?

IHeartRadio has an estimated audience of 13,909,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IHeartRadio fans?

55.5% of IHeartRadio fans are female, 44.5% are male, with an average age of 39.4 years.

03

Which brands do IHeartRadio fans like most?

IHeartRadio fans show strongest brand affinity for MetroPCS (7.08×), Rock music (1.69×), and Comedy movies (1.62×) over the country average.

04

Where do IHeartRadio fans live in United States?

IHeartRadio fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do IHeartRadio fans also like?

Beyond IHeartRadio itself, the audience over-indexes on Rock music (1.69×), Comedy movies (1.62×), Internet radio (4.42×), and Google Maps (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See IHeartRadio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IHeartRadio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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