IHeartRadio Audience in United States

IHeartRadio logo

IHeartRadio has an estimated audience of 13,948,089 people in United States. 55.5% are female, 44.5% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: MetroPCS, Rock music, Comedy movies, Internet radio, Google Maps.

The average IHeartRadio fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MetroPCS, Rock music, Comedy movies, with strongest over-indexing on MetroPCS (7.08× the country average). Demographically, the IHeartRadio audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of IHeartRadio fans

Demographic split for IHeartRadio audience in United States
MetricValue
Female55.5%
Male44.5%
Average age39.4
Estimated audience size13,948,089

Audience persona

The typical IHeartRadio fan in United States is more female, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for MetroPCS.

Top regions in United States

Top regions ranked by reach for IHeartRadio in United States
RegionReachAffinity
California1,382,8440.9×
Texas1,154,3880.96×
Florida952,2891.01×
Ohio783,2781.82×
New York708,5110.91×
Pennsylvania625,9771.33×
Illinois444,0060.96×
Michigan413,7691.13×
Georgia393,9440.92×
North Carolina381,4460.91×
Minnesota331,0151.66×
Virginia328,2590.97×
New Jersey315,4330.89×
Tennessee308,7301.1×
Arizona274,1860.96×
Massachusetts272,1020.99×
Wisconsin263,0101.25×
South Carolina257,9401.23×
Indiana255,5451×
Kentucky255,2011.46×
Alabama245,8011.26×
Maryland215,3740.9×
Louisiana211,8411.18×
Colorado195,7110.89×
Washington187,5610.67×
Oklahoma183,5711.19×
Iowa168,1971.46×
Missouri160,4440.71×
Mississippi134,8281.17×
Arkansas126,0141.1×
Connecticut123,3270.88×
Oregon119,2230.75×
Nevada93,9280.7×
New Mexico83,7081.2×
Nebraska82,9171.19×
Kansas79,7130.73×
West Virginia74,7131.15×
Utah64,6420.52×
New Hampshire57,2891.04×
Hawaii51,3810.86×
Delaware46,7161.21×
North Dakota43,5971.52×
Rhode Island41,4890.93×
Idaho41,3960.59×
Alaska28,6060.96×
South Dakota27,7030.86×
Montana23,1590.6×
Washington, District of Columbia23,0620.55×
Maine21,4840.43×
Wyoming18,8470.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IHeartRadio audience
BrandAffinityCategory
MetroPCS7.08×Technology & Electronics
Rock music1.69×Music & Radio
Comedy movies1.62×Movies & TV
Internet radio4.42×Technology & Electronics
Google Maps2.1×Internet & Social Media
Boost Mobile4.14×Technology & Electronics
T-Mobile1.85×Technology & Electronics
verizon2.2×Technology & Electronics
Semiconductor3.79×Technology & Electronics
Mobile game1.61×Games
Billy Bob Thornton2.91×Movies & TV
Yahoo! Finance1.55×Business & Career
Staples Inc.1.68×Business & Career
Mobile operating system6.12×Technology & Electronics
Rob Reiner1.54×Movies & TV
Sabrina Carpenter1.83×Music & Radio
JBL4.38×Technology & Electronics
Beats Electronics3.92×Technology & Electronics
Single-lens reflex camera4.18×Technology & Electronics
Audio equipment2.49×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IHeartRadio audience
TraitClusterScore
ExtroversionTHRILL1.52
Convenience OrientationPREMIUM1.17
Social Media UsageJOY1.12
Community OrientationOPEN1.08
Price SensitivityPREMIUM1.07
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for IHeartRadio
CountryShare
United States71.9%
Canada5.0%
Australia4.8%

See IHeartRadio audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does IHeartRadio have in United States?

IHeartRadio has an estimated audience of 13,948,089 people in United States, concentrated in California and Texas.

What is the gender split and age of IHeartRadio fans?

55.5% of IHeartRadio fans are female, 44.5% are male, with an average age of 39.4 years.

Which brands do IHeartRadio fans like most?

IHeartRadio fans show strongest brand affinity for MetroPCS (7.08×), Rock music (1.69×), and Comedy movies (1.62×) over the country average.

Where do IHeartRadio fans live in United States?

IHeartRadio fans in United States are most concentrated in California (reach 1,382,844), Texas (reach 1,154,388), and Florida (reach 952,289). These three regions account for the largest share of the active audience.

What other brands do IHeartRadio fans also like?

Beyond IHeartRadio itself, the audience over-indexes on Rock music (1.69×), Comedy movies (1.62×), Internet radio (4.42×), and Google Maps (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IHeartRadio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.