Apple TV Audience in United States

Apple TV logo

Apple TV has an estimated audience of 25,151,777 people in United States. 49.1% are female, 50.9% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Roku, Televisions, Friends, United States, Friendship.

The average Apple TV fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Roku, Televisions, Friends, with strongest over-indexing on Roku (6.28× the country average). Demographically, the Apple TV audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Apple TV fans

Demographic split for Apple TV audience in United States
MetricValue
Female49.1%
Male50.9%
Average age41.5
Estimated audience size25,151,777

Audience persona

The typical Apple TV fan in United States is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Roku.

Top regions in United States

Top regions ranked by reach for Apple TV in United States
RegionReachAffinity
California3,185,7951.15×
Texas1,948,5750.9×
New York1,576,1301.12×
Florida1,541,1170.91×
Illinois845,0981.01×
Pennsylvania829,0350.98×
Washington726,4491.44×
North Carolina719,2050.95×
Ohio702,5020.91×
Georgia701,7560.91×
Massachusetts657,3691.33×
New Jersey628,9690.98×
Michigan606,5470.92×
Virginia603,7080.99×
Colorado530,0981.34×
Arizona479,6930.93×
Tennessee460,9200.91×
Oregon452,8111.57×
Missouri422,0561.04×
Indiana397,0960.86×
Maryland396,2820.92×
Minnesota373,7441.04×
Wisconsin352,6870.93×
South Carolina331,2870.88×
Utah297,3471.32×
Connecticut275,1641.09×
Alabama267,7510.76×
Kentucky263,6500.84×
Louisiana260,9480.8×
Oklahoma250,6790.9×
Nevada210,3960.86×
Kansas182,3540.92×
Iowa173,6600.84×
Arkansas171,3750.83×
Mississippi138,2620.67×
Idaho133,2141.06×
Maine117,8601.31×
New Mexico117,1770.93×
New Hampshire111,0001.12×
Hawaii107,5771×
Nebraska105,3930.84×
Washington, District of Columbia101,0571.34×
West Virginia89,8510.77×
Rhode Island84,6031.06×
Montana82,1531.18×
Vermont69,1491.57×
Delaware60,5760.87×
Alaska56,6431.05×
South Dakota39,4800.68×
North Dakota35,9540.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple TV audience
BrandAffinityCategory
Roku6.28×Movies & TV
Televisions2.12×Technology & Electronics
Friends2.33×Movies & TV
United States1.75×Travel & Leisure
Friendship2.25×Kids & Family
Video games1.85×Games
Wikipedia2.77×Internet & Social Media
Computers1.64×Technology & Electronics
Rock music1.75×Music & Radio
Outdoor recreation1.52×Sports
Gmail2.36×Internet & Social Media
NBC1.89×Movies & TV
Android (operating system)1.95×Technology & Electronics
Comedy movies1.68×Movies & TV
Education1.69×Business & Career
Nature1.72×Home & Garden
Rob Reiner2.76×Movies & TV
Chromecast10.24×Technology & Electronics
Culture1.53×Literature
Adventure1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple TV audience
TraitClusterScore
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.3
IndulgenceJOY1.25
SustainabilityBALANCE1.17
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Apple TV
CountryShare
United States28.7%
United Kingdom6.6%
Brazil4.5%

See Apple TV audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Apple TV have in United States?

Apple TV has an estimated audience of 25,151,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple TV fans?

49.1% of Apple TV fans are female, 50.9% are male, with an average age of 41.5 years.

Which brands do Apple TV fans like most?

Apple TV fans show strongest brand affinity for Roku (6.28×), Televisions (2.12×), and Friends (2.33×) over the country average.

Where do Apple TV fans live in United States?

Apple TV fans in United States are most concentrated in California (reach 3,185,795), Texas (reach 1,948,575), and New York (reach 1,576,130). These three regions account for the largest share of the active audience.

What other brands do Apple TV fans also like?

Beyond Apple TV itself, the audience over-indexes on Televisions (2.12×), Friends (2.33×), United States (1.75×), and Friendship (2.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.