Rascasse Audience Intelligence

Apple TV Audience in United States

A data profile of the people who buy, follow and care about Apple TV in United States — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 25,595,257 people in United States.

#6among TV / music streaming in United States#33among Website / Newspaper / Magazine in United States#82in Movies & TV

The average Apple TV fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Roku, Televisions, United States, with strongest over-indexing on Roku (6.28× the country average).

Demographically, the Apple TV audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apple TV fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Roku.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apple TV profile in United States.

Audience size
25.6M
in United States
Gender
49.1%♀
50.9% male
Age
41.5
average years
Country rank
#1193
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Apple TV

49.1% are female, 50.9% are male, average age 41.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Apple TV audience in United States
MetricValue
Female49.1%
Male50.9%
Average age41.5
Estimated audience size25,595,257
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Apple TV audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Apple TV audience comes from United States.

Worldwide audience distribution share by country for Apple TV
CountryShare
United States28.9%
United Kingdom6.5%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apple TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Apple TV fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K1.62×
02Oregon~400K1.50×
03Washington~700K1.37×
04Maine~100K1.35×
05Colorado~500K1.31×
06Massachusetts~600K1.29×
07Utah~300K1.26×
08Washington, District of Columbia~100K1.26×
09Hawaii~100K1.24×
10Montana~80K1.20×
11New Hampshire~100K1.17×
12California~3M1.14×
13Alaska~60K1.14×
14Connecticut~300K1.09×
15Idaho~100K1.09×
16Rhode Island~90K1.09×
17New York~1.5M1.06×
18Missouri~400K1.01×
19Minnesota~400K1.01×
20New Jersey~600K0.98×
21Illinois~800K0.97×
22Virginia~600K0.97×
23New Mexico~100K0.97×
24Wisconsin~400K0.96×
25Pennsylvania~800K0.94×
26Arizona~500K0.94×
27Maryland~400K0.92×
28Kansas~200K0.92×
29North Carolina~700K0.91×
30Michigan~600K0.90×
31Oklahoma~300K0.90×
32Tennessee~500K0.89×
33Delaware~60K0.89×
34Ohio~700K0.88×
35Florida~1.5M0.87×
36Georgia~700K0.86×
37Nevada~200K0.86×
38Texas~2M0.85×
39South Carolina~300K0.85×
40Nebraska~100K0.85×
41Indiana~400K0.84×
42Kentucky~300K0.84×
43Iowa~200K0.84×
44Arkansas~200K0.84×
45Louisiana~300K0.79×
46West Virginia~90K0.79×
47Alabama~300K0.77×
48North Dakota~40K0.76×
49South Dakota~40K0.74×
50Mississippi~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Apple TV, United States
0.68×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apple TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apple TV audience
#·InterestCategoryAffinity×
01ChromecastTechnology & Electronics10.24×
02Luke GrimesMovies & TV9.62×
03RokuMovies & TV6.28×
04WikipediaInternet & Social Media2.77×
05Rob ReinerMovies & TV2.76×
06GmailInternet & Social Media2.36×
07FriendshipKids & Family2.25×
08TelevisionsTechnology & Electronics2.12×
09Android (operating system)Technology & Electronics1.95×
10AdventureTravel & Leisure1.94×
11NBCMovies & TV1.89×
12Video gamesGames1.85×
13United StatesTravel & Leisure1.75×
14Rock musicMusic & Radio1.75×
15NatureHome & Garden1.72×
16EducationBusiness & Career1.69×
17Comedy moviesMovies & TV1.68×
18ComputersTechnology & Electronics1.64×
19CultureLiterature1.53×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apple TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apple TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.54×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apple TV audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.87×
ExtroversionTHRILL0.96×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apple TV have in United States?

Apple TV has an estimated audience of 25,595,257 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Apple TV fans?

49.1% of Apple TV fans are female, 50.9% are male, with an average age of 41.5 years.

03

Which brands do Apple TV fans like most?

Apple TV fans show strongest brand affinity for Roku (6.28×), Televisions (2.12×), and United States (1.75×) over the country average.

04

Where do Apple TV fans live in United States?

Apple TV fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Apple TV fans also like?

Beyond Apple TV itself, the audience over-indexes on Televisions (2.12×), United States (1.75×), Friendship (2.25×), and Video games (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Apple TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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