NBC Audience in United States

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NBC has an estimated audience of 88,487,061 people in United States. 56.3% are female, 43.7% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Hobby Lobby, Great Clips.

The average NBC fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (3.82× the country average). Demographically, the NBC audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NBC fans

Demographic split for NBC audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.8
Estimated audience size88,487,061

Audience persona

The typical NBC fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for NBC in United States
RegionReachAffinity
California8,079,9600.83×
New York6,065,2571.23×
Texas5,870,7200.77×
Florida5,421,1850.9×
Pennsylvania3,502,7131.18×
Illinois2,913,1840.99×
Ohio2,773,7121.02×
Virginia2,767,7171.28×
Michigan2,645,9331.14×
North Carolina2,536,4470.95×
New Jersey2,346,1051.04×
Georgia2,057,2410.75×
Massachusetts1,876,3081.08×
Maryland1,847,1441.21×
Washington1,814,5311.02×
Wisconsin1,714,5861.29×
Missouri1,649,3831.16×
Tennessee1,589,7000.9×
Indiana1,555,0540.96×
Arizona1,505,2400.83×
Minnesota1,444,7791.14×
Colorado1,378,3720.99×
Connecticut1,294,5361.46×
South Carolina1,157,9280.87×
Oregon1,113,1191.1×
Kentucky1,024,6770.92×
Louisiana963,3340.84×
Alabama943,4980.76×
Kansas794,5591.14×
Oklahoma792,3420.81×
Iowa782,9561.07×
Utah648,4950.82×
Nevada614,7810.72×
Mississippi540,7900.74×
Arkansas498,8430.68×
New Mexico440,7330.99×
Nebraska416,6890.94×
West Virginia410,6691×
Hawaii388,3421.02×
Idaho380,6680.86×
Washington, District of Columbia376,9291.42×
Maine372,3101.17×
Rhode Island347,7811.23×
New Hampshire337,0930.97×
Montana271,9991.11×
Delaware222,7800.91×
Vermont213,7591.38×
South Dakota178,1810.87×
Alaska174,1720.92×
North Dakota166,8560.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC audience
BrandAffinityCategory
MSN3.82×News
Staples (Canada)3.29×Business & Career
Planet Fitness2.2×Sports
Hobby Lobby2.11×Home & Garden
Great Clips3.2×Beauty & Wellness
Diaper bag3.44×Kids & Family
Aldi1.83×Shopping
Best Buy1.79×Shopping
Diane Keaton2.73×Movies & TV
Taco Bell1.78×Food & Beverages
Catherine O'Hara2.7×Movies & TV
southwest airlines2.19×Travel & Leisure
Gremlins5.85×Movies & TV
Deion Sanders3.93×Sports
Weather1.77×Home & Garden
Real property2.07×Home & Garden
Bruce Willis2.73×Movies & TV
Google Flights2.13×Travel & Leisure
Dentistry1.95×Business & Career
Rachel Weisz5.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC audience
TraitClusterScore
ExtroversionTHRILL1.13
Social Media UsageJOY0.99
Community OrientationOPEN0.98
Price SensitivityPREMIUM0.98
Family OrientationCONSERVATISM0.95
Early Adopter MentalityPOWER0.91

Worldwide distribution

Worldwide audience distribution share by country for NBC
CountryShare
United States77.0%
Canada5.2%
China2.7%

See NBC audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NBC have in United States?

NBC has an estimated audience of 88,487,061 people in United States, concentrated in California and New York.

What is the gender split and age of NBC fans?

56.3% of NBC fans are female, 43.7% are male, with an average age of 42.8 years.

Which brands do NBC fans like most?

NBC fans show strongest brand affinity for MSN (3.82×), Staples (Canada) (3.29×), and Planet Fitness (2.2×) over the country average.

Where do NBC fans live in United States?

NBC fans in United States are most concentrated in California (reach 8,079,960), New York (reach 6,065,257), and Texas (reach 5,870,720). These three regions account for the largest share of the active audience.

What other brands do NBC fans also like?

Beyond NBC itself, the audience over-indexes on Staples (Canada) (3.29×), Planet Fitness (2.2×), Hobby Lobby (2.11×), and Great Clips (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.