Rascasse Audience Intelligence

TV talkshows Audience in United States

A data profile of the people who buy, follow and care about TV talkshows in United States — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 45,542,589 people in United States.

#344among Topic in United States#39in Movies & TV

The average TV talkshows fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Friendship, Outdoor recreation, Televisions, with strongest over-indexing on Friendship (2.17× the country average).

Demographically, the TV talkshows audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TV talkshows fan in United States is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Friendship.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TV talkshows profile in United States.

Audience size
45.5M
in United States
Gender
60.1%♀
39.9% male
Age
42.1
average years
Country rank
#473
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TV talkshows fans

60.1% are female, 39.9% are male, average age 42.1.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for TV talkshows audience in United States
MetricValue
Female60.1%
Male39.9%
Average age42.1
Estimated audience size45,542,589
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the TV talkshows audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

27.3%

of the worldwide TV talkshows audience comes from United States.

Worldwide audience distribution share by country for TV talkshows
CountryShare
United States27.3%
United Kingdom4.4%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TV talkshows audience in United States is strongest.

Fig. 05

Top regions by affinity

TV talkshows fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K1.33×
02Alaska~100K1.30×
03South Dakota~100K1.28×
04Vermont~100K1.22×
05Rhode Island~200K1.15×
06Montana~100K1.12×
07Delaware~100K1.12×
08West Virginia~200K1.11×
09Maine~200K1.11×
10New Hampshire~200K1.08×
11Mississippi~400K1.06×
12Idaho~200K1.06×
13Hawaii~200K1.05×
14New Mexico~200K1.04×
15Nebraska~200K1.04×
16Washington, District of Columbia~100K1.04×
17Arkansas~400K1.01×
18Iowa~400K0.98×
19Kansas~400K0.98×
20Oklahoma~500K0.95×
21Louisiana~600K0.94×
22Kentucky~500K0.94×
23Maryland~700K0.93×
24Connecticut~400K0.93×
25Nevada~400K0.93×
26Utah~400K0.93×
27Alabama~600K0.92×
28Oregon~500K0.92×
29South Carolina~600K0.90×
30Wisconsin~600K0.90×
31Missouri~700K0.89×
32Tennessee~800K0.88×
33Indiana~700K0.88×
34Minnesota~600K0.88×
35Colorado~600K0.87×
36Arizona~800K0.86×
37Massachusetts~800K0.85×
38Ohio~1M0.84×
39Michigan~1M0.84×
40Virginia~900K0.84×
41Washington~800K0.84×
42Georgia~1M0.83×
43North Carolina~1M0.82×
44New Jersey~1M0.82×
45Pennsylvania~1M0.80×
46Illinois~1M0.78×
47New York~2M0.73×
48Florida~2M0.72×
49Texas~2.5M0.67×
50California~3M0.63×
Fig. 06

Affinity by region

Affinity by region — TV talkshows, United States
0.63×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TV talkshows audience
#·InterestCategoryAffinity×
01Gateway PunditNews3.41×
02Google NewsNews2.46×
03Diane KeatonMovies & TV2.44×
04Healthy habitsHealth2.35×
05Nancy MacePolitics & Society2.31×
06Dick Van DykeMovies & TV2.30×
07FriendshipKids & Family2.17×
08Rob ReinerMovies & TV2.00×
09Lindsey GrahamPolitics & Society1.89×
10HollywoodTravel & Leisure1.89×
11Concurrent Versions SystemTechnology & Electronics1.81×
12NBCMovies & TV1.66×
13NatureHome & Garden1.65×
14TelevisionsTechnology & Electronics1.62×
15Comedy moviesMovies & TV1.58×
16AdventureTravel & Leisure1.57×
17FloridaTravel & Leisure1.56×
18CaliforniaTravel & Leisure1.53×
19Outdoor recreationSports1.52×
20EducationBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TV talkshows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TV talkshows audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
Need for SecurityCONSERVATISM1.26×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TV talkshows audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Risk AppetiteTHRILL0.84×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TV talkshows have in United States?

TV talkshows has an estimated audience of 45,542,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TV talkshows fans?

60.1% of TV talkshows fans are female, 39.9% are male, with an average age of 42.1 years.

03

Which brands do TV talkshows fans like most?

TV talkshows fans show strongest brand affinity for Friendship (2.17×), Outdoor recreation (1.52×), and Televisions (1.62×) over the country average.

04

Where do TV talkshows fans live in United States?

TV talkshows fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do TV talkshows fans also like?

Beyond TV talkshows itself, the audience over-indexes on Outdoor recreation (1.52×), Televisions (1.62×), Nature (1.65×), and Comedy movies (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See TV talkshows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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