Rascasse Audience Intelligence

Rob Reiner Audience in United States

A data profile of the people who buy, follow and care about Rob Reiner in United States — modelled from more than twelve digital signal sources. Rob Reiner has an estimated audience of 39,644,699 people in United States.

#1among Director in United States#9among Person in United States#46in Movies & TV

The average Rob Reiner fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Pizza Hut, Renewable energy, with strongest over-indexing on Trader Joe's (2.76× the country average).

Demographically, the Rob Reiner audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rob Reiner fan in United States is more female, around 39.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Trader Joe's.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rob Reiner profile in United States.

Audience size
39.6M
in United States
Gender
59.5%♀
40.5% male
Age
39.2
average years
Country rank
#580
Person in United States
Fig. 01

Search interest · 12-month trend

+178%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rob Reiner fans

59.5% are female, 40.5% are male, average age 39.2.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Rob Reiner audience in United States
MetricValue
Female59.5%
Male40.5%
Average age39.2
Estimated audience size39,644,699
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Rob Reiner audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Rob Reiner audience comes from United States.

Worldwide audience distribution share by country for Rob Reiner
CountryShare
United States73.2%
Canada7.0%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rob Reiner audience in United States is strongest.

Fig. 05

Top regions by affinity

Rob Reiner fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K1.23×
02Maine~200K1.23×
03Missouri~700K1.19×
04Connecticut~500K1.17×
05New Hampshire~200K1.17×
06Pennsylvania~1.5M1.15×
07Washington~900K1.15×
08Vermont~80K1.15×
09California~5M1.14×
10New York~2.5M1.14×
11Minnesota~600K1.14×
12Oklahoma~500K1.11×
13Ohio~1.5M1.09×
14Illinois~1.5M1.07×
15Arizona~900K1.07×
16Indiana~800K1.07×
17Michigan~1M1.05×
18Iowa~300K1.05×
19Montana~100K1.04×
20Tennessee~800K1.03×
21Massachusetts~800K1.02×
22Wisconsin~600K1.02×
23Idaho~200K1.02×
24Colorado~600K1.01×
25West Virginia~200K1.01×
26Kentucky~500K1.00×
27New Jersey~1M0.98×
28Maryland~700K0.98×
29Nevada~400K0.98×
30Rhode Island~100K0.96×
31Delaware~100K0.96×
32Kansas~300K0.95×
33Washington, District of Columbia~100K0.94×
34South Dakota~90K0.94×
35Florida~2.5M0.93×
36South Carolina~500K0.92×
37New Mexico~200K0.91×
38North Carolina~1M0.90×
39Nebraska~200K0.90×
40Alabama~500K0.88×
41Utah~300K0.88×
42Arkansas~300K0.88×
43Georgia~1M0.87×
44North Dakota~70K0.87×
45Texas~3M0.86×
46Virginia~800K0.85×
47Louisiana~400K0.84×
48Alaska~70K0.83×
49Mississippi~300K0.82×
50Hawaii~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Rob Reiner, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rob Reiner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rob Reiner audience
#·InterestCategoryAffinity×
01Anne HathawayMovies & TV5.21×
02Weather forecastingHome & Garden4.37×
03Sustainable energyHome & Garden4.19×
04Renewable energyBusiness & Career4.12×
05QVCMovies & TV3.91×
06Non-alcoholic beverageFood & Beverages3.65×
07FedExBusiness & Career3.49×
08Britney SpearsMusic & Radio2.83×
09Trader Joe'sShopping2.76×
10SubwayFood & Beverages2.76×
11Pizza HutFood & Beverages2.72×
12Discount storesShopping2.53×
13PinterestInternet & Social Media2.07×
14Shopping mallsShopping2.06×
15McDonald'sFood & Beverages2.00×
16IKEAHome & Garden1.99×
17Mortgage loansBusiness & Career1.97×
18RedditInternet & Social Media1.84×
19PodcastMusic & Radio1.77×
20AirbnbTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rob Reiner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rob Reiner audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.35×
Family OrientationCONSERVATISM2.04×
IndividualismJOY1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rob Reiner audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.49×
Luxury OrientationPREMIUM0.49×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rob Reiner have in United States?

Rob Reiner has an estimated audience of 39,644,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rob Reiner fans?

59.5% of Rob Reiner fans are female, 40.5% are male, with an average age of 39.2 years.

03

Which brands do Rob Reiner fans like most?

Rob Reiner fans show strongest brand affinity for Trader Joe's (2.76×), Pizza Hut (2.72×), and Renewable energy (4.12×) over the country average.

04

Where do Rob Reiner fans live in United States?

Rob Reiner fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rob Reiner fans also like?

Beyond Rob Reiner itself, the audience over-indexes on Pizza Hut (2.72×), Renewable energy (4.12×), FedEx (3.49×), and Anne Hathaway (5.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rob Reiner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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