Weather forecasting Audience in United States

Weather forecasting has an estimated audience of 16,947,198 people in United States. 56.2% are female, 43.8% are male, average age 43.8. Top regions: Texas, Florida, North Carolina. Top brand affinities: Kristi Noem, Menards, Healthy habits, Poultry farming, AccuWeather.
The average Weather forecasting fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Kristi Noem, Menards, Healthy habits, with strongest over-indexing on Kristi Noem (12.17× the country average). Demographically, the Weather forecasting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Weather forecasting fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 43.8 |
| Estimated audience size | 16,947,198 |
Audience persona
The typical Weather forecasting fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Kristi Noem.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,332,014 | 0.91× |
| Florida | 1,268,510 | 1.11× |
| North Carolina | 1,071,636 | 2.1× |
| Georgia | 751,971 | 1.44× |
| Virginia | 693,269 | 1.68× |
| California | 646,587 | 0.35× |
| New York | 629,864 | 0.67× |
| Michigan | 574,489 | 1.3× |
| South Carolina | 556,405 | 2.18× |
| Ohio | 548,611 | 1.05× |
| Pennsylvania | 538,810 | 0.94× |
| Mississippi | 520,344 | 3.73× |
| New Jersey | 470,660 | 1.09× |
| Illinois | 423,364 | 0.75× |
| Tennessee | 416,077 | 1.22× |
| Indiana | 333,579 | 1.08× |
| Oklahoma | 295,332 | 1.57× |
| Missouri | 277,841 | 1.02× |
| Alabama | 265,506 | 1.12× |
| Louisiana | 256,708 | 1.17× |
| Arkansas | 253,357 | 1.81× |
| Minnesota | 236,699 | 0.97× |
| Kentucky | 236,045 | 1.11× |
| Maryland | 224,209 | 0.77× |
| Massachusetts | 219,709 | 0.66× |
| Wisconsin | 212,640 | 0.83× |
| Arizona | 204,382 | 0.59× |
| Washington | 154,591 | 0.45× |
| Colorado | 153,274 | 0.57× |
| Iowa | 130,175 | 0.93× |
| Connecticut | 127,034 | 0.75× |
| Kansas | 109,293 | 0.82× |
| West Virginia | 109,093 | 1.38× |
| Oregon | 89,425 | 0.46× |
| Nebraska | 85,080 | 1× |
| New Mexico | 77,615 | 0.91× |
| Hawaii | 58,084 | 0.8× |
| New Hampshire | 57,456 | 0.86× |
| Utah | 53,793 | 0.35× |
| Maine | 48,686 | 0.8× |
| Nevada | 48,595 | 0.3× |
| Delaware | 47,088 | 1.01× |
| Idaho | 41,733 | 0.49× |
| Rhode Island | 38,663 | 0.72× |
| Washington, District of Columbia | 32,749 | 0.64× |
| North Dakota | 31,079 | 0.89× |
| South Dakota | 30,042 | 0.77× |
| Wyoming | 29,482 | 1.17× |
| Montana | 28,746 | 0.61× |
| Vermont | 20,344 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kristi Noem | 12.17× | Politics & Society |
| Menards | 6.01× | Home & Garden |
| Healthy habits | 6.37× | Health |
| Poultry farming | 8.86× | Politics & Society |
| AccuWeather | 7.17× | Home & Garden |
| Gateway Pundit | 8.45× | News |
| Fox hunting | 6.16× | Sports |
| Carnival Cruises | 8.43× | Travel & Leisure |
| Rob Reiner | 4.37× | Movies & TV |
| Anthony Edwards | 6.22× | Movies & TV |
| LabCorp | 4.95× | Health |
| NBC | 2.73× | Movies & TV |
| Gmail | 3.4× | Internet & Social Media |
| Savannah Guthrie | 5.03× | Movies & TV |
| Cat play and toys | 5.88× | Pets & Animals |
| Atmospheric sciences | 9.76× | Business & Career |
| Walk-in clinic | 7.81× | Health |
| Jingoism | 6.16× | Politics & Society |
| Money | 2.66× | Business & Career |
| Young Sheldon | 4.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
| Individualism | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Paraguay | 33.2% |
| United States | 20.5% |
| Italy | 5.9% |
See Weather forecasting audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Weather forecasting have in United States?
Weather forecasting has an estimated audience of 16,947,198 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Weather forecasting fans?
56.2% of Weather forecasting fans are female, 43.8% are male, with an average age of 43.8 years.
Which brands do Weather forecasting fans like most?
Weather forecasting fans show strongest brand affinity for Kristi Noem (12.17×), Menards (6.01×), and Healthy habits (6.37×) over the country average.
Where do Weather forecasting fans live in United States?
Weather forecasting fans in United States are most concentrated in Texas (reach 1,332,014), Florida (reach 1,268,510), and North Carolina (reach 1,071,636). These three regions account for the largest share of the active audience.
What other brands do Weather forecasting fans also like?
Beyond Weather forecasting itself, the audience over-indexes on Menards (6.01×), Healthy habits (6.37×), Poultry farming (8.86×), and AccuWeather (7.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.