Weather forecasting Audience in United States

Weather forecasting logo

Weather forecasting has an estimated audience of 16,947,198 people in United States. 56.2% are female, 43.8% are male, average age 43.8. Top regions: Texas, Florida, North Carolina. Top brand affinities: Kristi Noem, Menards, Healthy habits, Poultry farming, AccuWeather.

The average Weather forecasting fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Kristi Noem, Menards, Healthy habits, with strongest over-indexing on Kristi Noem (12.17× the country average). Demographically, the Weather forecasting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Weather forecasting fans

Demographic split for Weather forecasting audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.8
Estimated audience size16,947,198

Audience persona

The typical Weather forecasting fan in United States is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Kristi Noem.

Top regions in United States

Top regions ranked by reach for Weather forecasting in United States
RegionReachAffinity
Texas1,332,0140.91×
Florida1,268,5101.11×
North Carolina1,071,6362.1×
Georgia751,9711.44×
Virginia693,2691.68×
California646,5870.35×
New York629,8640.67×
Michigan574,4891.3×
South Carolina556,4052.18×
Ohio548,6111.05×
Pennsylvania538,8100.94×
Mississippi520,3443.73×
New Jersey470,6601.09×
Illinois423,3640.75×
Tennessee416,0771.22×
Indiana333,5791.08×
Oklahoma295,3321.57×
Missouri277,8411.02×
Alabama265,5061.12×
Louisiana256,7081.17×
Arkansas253,3571.81×
Minnesota236,6990.97×
Kentucky236,0451.11×
Maryland224,2090.77×
Massachusetts219,7090.66×
Wisconsin212,6400.83×
Arizona204,3820.59×
Washington154,5910.45×
Colorado153,2740.57×
Iowa130,1750.93×
Connecticut127,0340.75×
Kansas109,2930.82×
West Virginia109,0931.38×
Oregon89,4250.46×
Nebraska85,080
New Mexico77,6150.91×
Hawaii58,0840.8×
New Hampshire57,4560.86×
Utah53,7930.35×
Maine48,6860.8×
Nevada48,5950.3×
Delaware47,0881.01×
Idaho41,7330.49×
Rhode Island38,6630.72×
Washington, District of Columbia32,7490.64×
North Dakota31,0790.89×
South Dakota30,0420.77×
Wyoming29,4821.17×
Montana28,7460.61×
Vermont20,3440.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Weather forecasting audience
BrandAffinityCategory
Kristi Noem12.17×Politics & Society
Menards6.01×Home & Garden
Healthy habits6.37×Health
Poultry farming8.86×Politics & Society
AccuWeather7.17×Home & Garden
Gateway Pundit8.45×News
Fox hunting6.16×Sports
Carnival Cruises8.43×Travel & Leisure
Rob Reiner4.37×Movies & TV
Anthony Edwards6.22×Movies & TV
LabCorp4.95×Health
NBC2.73×Movies & TV
Gmail3.4×Internet & Social Media
Savannah Guthrie5.03×Movies & TV
Cat play and toys5.88×Pets & Animals
Atmospheric sciences9.76×Business & Career
Walk-in clinic7.81×Health
Jingoism6.16×Politics & Society
Money2.66×Business & Career
Young Sheldon4.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Weather forecasting audience
TraitClusterScore
ExtroversionTHRILL1.2
Convenience OrientationPREMIUM1.2
Family OrientationCONSERVATISM1.17
IndividualismJOY1.14
PatriotismCONSERVATISM1.14
Community OrientationOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Weather forecasting
CountryShare
Paraguay33.2%
United States20.5%
Italy5.9%

See Weather forecasting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Weather forecasting have in United States?

Weather forecasting has an estimated audience of 16,947,198 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Weather forecasting fans?

56.2% of Weather forecasting fans are female, 43.8% are male, with an average age of 43.8 years.

Which brands do Weather forecasting fans like most?

Weather forecasting fans show strongest brand affinity for Kristi Noem (12.17×), Menards (6.01×), and Healthy habits (6.37×) over the country average.

Where do Weather forecasting fans live in United States?

Weather forecasting fans in United States are most concentrated in Texas (reach 1,332,014), Florida (reach 1,268,510), and North Carolina (reach 1,071,636). These three regions account for the largest share of the active audience.

What other brands do Weather forecasting fans also like?

Beyond Weather forecasting itself, the audience over-indexes on Menards (6.01×), Healthy habits (6.37×), Poultry farming (8.86×), and AccuWeather (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.