Rascasse Audience Intelligence

Weather forecasting Audience in United States

A data profile of the people who buy, follow and care about Weather forecasting in United States — modelled from more than twelve digital signal sources. Weather forecasting has an estimated audience of 16,947,198 people in United States.

#1382among Topic in United States#158in Home & Garden

The average Weather forecasting fan in United States is 43.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Top brand affinities include Kristi Noem, Menards, Dick Van Dyke, with strongest over-indexing on Kristi Noem (12.17× the country average).

Demographically, the Weather forecasting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weather forecasting fan in United States is more female, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Kristi Noem.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weather forecasting profile in United States.

Audience size
16.9M
in United States
Gender
56.2%♀
43.8% male
Age
43.8
average years
Country rank
#2019
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weather forecasting fans

56.2% are female, 43.8% are male, average age 43.8.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Weather forecasting audience in United States
MetricValue
Female56.2%
Male43.8%
Average age43.8
Estimated audience size16,947,198
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Weather forecasting audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Weather forecasting audience comes from United States.

Worldwide audience distribution share by country for Weather forecasting
CountryShare
Paraguay32.5%
United States20.1%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weather forecasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Weather forecasting fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K3.08×
02North Carolina~1M2.15×
03South Carolina~500K2.03×
04West Virginia~200K1.90×
05Virginia~700K1.67×
06Arkansas~200K1.39×
07Georgia~700K1.38×
08Louisiana~300K1.32×
09Kentucky~300K1.22×
10Pennsylvania~700K1.21×
11Oklahoma~200K1.20×
12Delaware~50K1.16×
13Florida~1.5M1.15×
14Ohio~600K1.14×
15Tennessee~400K1.12×
16New Hampshire~70K1.10×
17Wyoming~30K1.10×
18Vermont~30K1.06×
19Alabama~200K1.04×
20Michigan~500K1.02×
21Indiana~300K1.02×
22Rhode Island~60K1.02×
23Maine~60K0.99×
24Nebraska~80K0.97×
25North Dakota~30K0.96×
26Maryland~300K0.94×
27Connecticut~200K0.94×
28South Dakota~40K0.94×
29Iowa~100K0.90×
30Missouri~200K0.87×
31New Jersey~400K0.85×
32Wisconsin~200K0.84×
33New Mexico~70K0.84×
34Texas~1M0.82×
35Minnesota~200K0.82×
36Massachusetts~300K0.81×
37Kansas~100K0.77×
38Illinois~400K0.76×
39Montana~40K0.76×
40New York~700K0.75×
41Hawaii~50K0.70×
42Washington, District of Columbia~40K0.70×
43Idaho~60K0.65×
44Colorado~100K0.54×
45Arizona~200K0.52×
46Utah~70K0.49×
47Oregon~90K0.48×
48Nevada~70K0.46×
49Washington~100K0.43×
50California~700K0.36×
Fig. 06

Affinity by region

Affinity by region — Weather forecasting, United States
0.36×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weather forecasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weather forecasting audience
#·InterestCategoryAffinity×
01Kristi NoemPolitics & Society12.17×
02Atmospheric sciencesBusiness & Career9.76×
03Poultry farmingPolitics & Society8.86×
04Gateway PunditNews8.45×
05Carnival CruisesTravel & Leisure8.43×
06Walk-in clinicHealth7.81×
07AccuWeatherHome & Garden7.17×
08Healthy habitsHealth6.37×
09Anthony EdwardsMovies & TV6.22×
10Fox huntingSports6.16×
11JingoismPolitics & Society6.16×
12Dick Van DykeMovies & TV6.07×
13MenardsHome & Garden6.01×
14Cat play and toysPets & Animals5.88×
15Savannah GuthrieMovies & TV5.03×
16Nancy MacePolitics & Society5.00×
17LabCorpHealth4.95×
18Rob ReinerMovies & TV4.37×
19GmailInternet & Social Media3.40×
20NBCMovies & TV2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weather forecasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weather forecasting audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.56×
PatriotismCONSERVATISM2.44×
Community OrientationOPEN2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weather forecasting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Design AffinityPREMIUM0.77×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weather forecasting have in United States?

Weather forecasting has an estimated audience of 16,947,198 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Weather forecasting fans?

56.2% of Weather forecasting fans are female, 43.8% are male, with an average age of 43.8 years.

03

Which brands do Weather forecasting fans like most?

Weather forecasting fans show strongest brand affinity for Kristi Noem (12.17×), Menards (6.01×), and Dick Van Dyke (6.07×) over the country average.

04

Where do Weather forecasting fans live in United States?

Weather forecasting fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1M), and North Carolina (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Weather forecasting fans also like?

Beyond Weather forecasting itself, the audience over-indexes on Menards (6.01×), Dick Van Dyke (6.07×), Healthy habits (6.37×), and Poultry farming (8.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Weather forecasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weather forecasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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