Carnival Cruises Audience in United States

Carnival Cruises logo

Carnival Cruises has an estimated audience of 10,134,073 people in United States. 54.9% are female, 45.1% are male, average age 34.5. Top regions: Florida, Texas, California. Top brand affinities: Meals on Wheels, JDM Cars, KTLA 5 Morning News, Product design, Mount Kilimanjaro.

The average Carnival Cruises fan in United States is 34.5 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Meals on Wheels, JDM Cars, KTLA 5 Morning News, with strongest over-indexing on Meals on Wheels (951.14× the country average). Demographically, the Carnival Cruises audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Carnival Cruises fans

Demographic split for Carnival Cruises audience in United States
MetricValue
Female54.9%
Male45.1%
Average age34.5
Estimated audience size10,134,073

Audience persona

The typical Carnival Cruises fan in United States is balanced, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Carnival Cruises in United States
RegionReachAffinity
Florida1,701,5312.11×
Texas1,517,2721.48×
California849,8520.65×
Georgia738,7372.02×
North Carolina628,2791.76×
Louisiana487,1663.18×
South Carolina452,6362.53×
Tennessee419,9161.76×
New York398,2610.6×
Alabama385,7542.32×
Ohio381,8851.04×
Virginia331,3221.14×
Pennsylvania295,1100.74×
Michigan293,8550.94×
Mississippi265,0632.7×
Illinois254,4020.64×
Indiana230,8871.06×
Missouri229,2961.2×
Oklahoma226,8691.72×
Maryland222,6891.09×
Kentucky211,6521.42×
Arkansas202,8852.07×
New Jersey166,0590.55×
Arizona165,8560.68×
Nevada113,1040.98×
Wisconsin100,3030.56×
Washington98,1410.41×
Massachusetts95,9300.41×
Kansas84,5300.9×
Utah84,2520.79×
Colorado80,7890.43×
Minnesota79,9720.47×
Connecticut76,0350.64×
West Virginia73,4651.33×
Iowa65,0100.66×
Oregon52,3130.38×
Delaware34,6341.06×
New Mexico33,1580.56×
Idaho33,0010.55×
Nebraska31,6130.53×
Maine24,2610.57×
New Hampshire23,2690.5×
Rhode Island21,1030.56×
Washington, District of Columbia20,0430.56×
Alaska17,4520.69×
Hawaii15,9660.31×
Montana11,0840.34×
South Dakota11,0600.4×
North Dakota10,2750.42×
Vermont8,0280.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carnival Cruises audience
BrandAffinityCategory
Meals on Wheels951.14×Food & Beverages
JDM Cars395.56×Cars & Mobility
KTLA 5 Morning News422.86×Movies & TV
Product design3.44×Business & Career
Mount Kilimanjaro20×Travel & Leisure
UK garage6.27×Music & Radio
Stamp collecting4.89×Home & Garden
Pillow2.12×Home & Garden
Isometric exercise7.81×Sports
Elsword13.71×Games
My Mad Fat Diary20×Movies & TV
Kenosha, Wisconsin7.77×Travel & Leisure
Monogram2.41×Home & Garden
Historic site2.64×Arts & Culture
Cherish (group)6.72×Music & Radio
Fairy godmother4.51×Literature
Keene, New Hampshire11.73×Travel & Leisure
Governor of Michigan4.28×Politics & Society
Saving1.5×Business & Career
Goop2.71×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carnival Cruises audience
TraitClusterScore
Urban LifestyleOPEN1.45
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.37
TravellingTHRILL1.28
ExtroversionTHRILL1.25
Community OrientationOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Carnival Cruises
CountryShare
United States81.4%
Australia10.0%
Canada2.2%

See Carnival Cruises audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Carnival Cruises have in United States?

Carnival Cruises has an estimated audience of 10,134,073 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Carnival Cruises fans?

54.9% of Carnival Cruises fans are female, 45.1% are male, with an average age of 34.5 years.

Which brands do Carnival Cruises fans like most?

Carnival Cruises fans show strongest brand affinity for Meals on Wheels (951.14×), JDM Cars (395.56×), and KTLA 5 Morning News (422.86×) over the country average.

Where do Carnival Cruises fans live in United States?

Carnival Cruises fans in United States are most concentrated in Florida (reach 1,701,531), Texas (reach 1,517,272), and California (reach 849,852). These three regions account for the largest share of the active audience.

What other brands do Carnival Cruises fans also like?

Beyond Carnival Cruises itself, the audience over-indexes on JDM Cars (395.56×), KTLA 5 Morning News (422.86×), Product design (3.44×), and Mount Kilimanjaro (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.