Rascasse Audience Intelligence

Carnival Cruises Target Market in United States

A data profile of the people who buy, follow and care about Carnival Cruises in United States — modelled from more than twelve digital signal sources. Carnival Cruises has an estimated audience of 14,503,547 people in United States.

#230among Brand in United States#214in Travel & Leisure

The average Carnival Cruises fan in United States is 34.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include P&O Cruises, AIDA Cruises, TUI Cruises, with strongest over-indexing on P&O Cruises (748.24× the country average).

Demographically, the Carnival Cruises audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnival Cruises fan in United States is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for P&O Cruises.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnival Cruises profile in United States.

Audience size
14.5M
in United States
Gender
54.9%♀
45.1% male
Age
34.5
average years
Country rank
#2413
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carnival Cruises

54.9% are female, 45.1% are male, average age 34.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Carnival Cruises audience in United States
MetricValue
Female54.9%
Male45.1%
Average age34.5
Estimated audience size14,503,547
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Carnival Cruises audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3918%
40-4920%
50+10%
Fig. 04

Worldwide distribution

84.4%

of the worldwide Carnival Cruises audience comes from United States.

Worldwide audience distribution share by country for Carnival Cruises
CountryShare
United States84.4%
Australia8.6%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnival Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnival Cruises customers by region in United States
#RegionReachAffinity×
01Louisiana~500K3.38×
02Mississippi~300K2.85×
03South Carolina~400K2.42×
04Alabama~400K2.37×
05Arkansas~200K2.13×
06Florida~1.5M2.00×
07Georgia~700K1.94×
08Tennessee~400K1.73×
09Oklahoma~200K1.72×
10North Carolina~600K1.64×
11Kentucky~200K1.43×
12Texas~1.5M1.42×
13West Virginia~80K1.42×
14Virginia~300K1.18×
15Missouri~200K1.18×
16Delaware~40K1.12×
17Maryland~200K1.11×
18Ohio~400K1.02×
19Indiana~200K1.01×
20Nevada~100K1.00×
21Kansas~80K0.90×
22Michigan~300K0.89×
23Utah~80K0.77×
24Alaska~20K0.75×
25Pennsylvania~300K0.72×
26Arizona~200K0.69×
27Iowa~70K0.67×
28California~800K0.65×
29Connecticut~80K0.64×
30Illinois~200K0.60×
31Wisconsin~100K0.57×
32Idaho~30K0.57×
33New York~400K0.56×
34New Mexico~30K0.56×
35Maine~20K0.56×
36Washington, District of Columbia~20K0.56×
37Rhode Island~20K0.55×
38Nebraska~30K0.53×
39New Jersey~200K0.50×
40New Hampshire~20K0.49×
41North Dakota~10K0.47×
42Minnesota~80K0.46×
43South Dakota~10K0.45×
44Vermont~9K0.44×
45Colorado~80K0.40×
46Washington~90K0.38×
47Massachusetts~90K0.38×
48Oregon~50K0.38×
49Montana~10K0.35×
50Hawaii~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Carnival Cruises, United States
0.30×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnival Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnival Cruises audience
#·InterestCategoryAffinity×
01P&O CruisesTravel & Leisure748.24×
02AIDA CruisesTravel & Leisure462.52×
03TUI CruisesTravel & Leisure376.82×
04Crystal CruisesTravel & Leisure20.00×
05Bordeaux wineFood & Beverages18.77×
06CheapOairTravel & Leisure12.04×
07Cirque du SoleilMusic & Radio8.64×
08Weather forecastingHome & Garden8.43×
09QVCMovies & TV7.71×
10Royal Caribbean Cruises Ltd.Travel & Leisure7.36×
11Discount storesShopping5.04×
12FedExBusiness & Career4.59×
13Vehicle insuranceCars & Mobility4.16×
14Mortgage loansBusiness & Career3.85×
15Pizza HutFood & Beverages3.66×
16Shopping mallsShopping3.30×
17PinterestInternet & Social Media3.02×
18SubwayFood & Beverages2.90×
19McDonald'sFood & Beverages2.81×
20FurnitureHome & Garden2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnival Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnival Cruises audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.33×
Family OrientationCONSERVATISM2.04×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnival Cruises audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Healthy LifestyleBALANCE0.78×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carnival Cruises's target market in United States?

Carnival Cruises's target market in United States covers an estimated 14,503,547 people, concentrated in Florida and Texas.

02

What is the gender split and age of Carnival Cruises customers?

54.9% of the Carnival Cruises audience are female, 45.1% are male, with an average age of 34.5 years.

03

Which brands do Carnival Cruises fans like most?

Carnival Cruises fans show strongest brand affinity for P&O Cruises (748.24×), AIDA Cruises (462.52×), and TUI Cruises (376.82×) over the country average.

04

Where do Carnival Cruises fans live in United States?

Carnival Cruises fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Carnival Cruises fans also like?

Beyond Carnival Cruises itself, the audience over-indexes on AIDA Cruises (462.52×), TUI Cruises (376.82×), Weather forecasting (8.43×), and QVC (7.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Carnival Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnival Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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