Top 50 Travel & Leisure brands in United States
This curated ranking covers the 50 largest travel & leisure brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 22,033 travel & leisure brands tracked in United States, the 50 ranked here account for the largest measured audience reach. United States, Leisure and U.S. state lead the list with a combined estimated audience of 338,828,301 people. Across all 50 entries the average audience size is 57,953,723, and the largest, United States, reaches around 134,384,245 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  United States |
134,384,245 | 37.4% | Country | Travel & Leisure |
| 2 |  Leisure |
103,280,414 | 18.9% | Record label | Travel & Leisure |
| 3 |  U.S. state |
101,163,642 | 63.1% | Travel & Leisure | |
| 4 |  New York City |
93,869,938 | 40.0% | City | Travel & Leisure |
| 5 |  Hotels |
84,111,201 | 16.1% | Travel type | Travel & Leisure |
| 6 |  California |
82,524,256 | 50.8% | Region | Travel & Leisure |
| 7 |  North America |
79,975,752 | 34.6% | Continent | Travel & Leisure |
| 8 |  Camping |
74,150,658 | 22.6% | Travel type | Travel & Leisure |
| 9 |  Adventure |
72,661,767 | 28.0% | Travel & Leisure | |
| 10 |  Florida |
70,758,765 | 60.0% | Region | Travel & Leisure |
| 11 |  Holiday |
70,163,098 | 21.3% | Travel & Leisure | |
| 12 |  Texas |
70,123,405 | 62.9% | Region | Travel & Leisure |
| 13 |  Bars |
68,702,775 | 22.0% | Travel & Leisure | |
| 14 |  Recreation |
67,868,678 | 26.1% | Travel & Leisure | |
| 15 |  Airbnb |
66,796,564 | 24.6% | Travel website | Travel & Leisure |
| 16 |  Los Angeles |
66,608,047 | 47.2% | City | Travel & Leisure |
| 17 |  American Airlines |
64,340,193 | 76.1% | Airline | Travel & Leisure |
| 18 |  Wildlife |
64,188,833 | 25.6% | Travel & Leisure | |
| 19 |  Vacations |
61,638,446 | 17.4% | Band | Travel & Leisure |
| 20 |  Beaches |
61,204,739 | 18.7% | Travel type | Travel & Leisure |
| 21 |  Earth |
57,870,949 | 21.0% | Planet | Travel & Leisure |
| 22 |  Resort |
55,482,511 | 19.5% | Travel & Leisure | |
| 23 |  Country |
54,327,556 | 29.2% | Travel & Leisure | |
| 24 |  Southern United States |
52,285,532 | 76.0% | Region | Travel & Leisure |
| 25 |  Sun |
52,260,372 | 19.6% | Travel & Leisure | |
| 26 |  Theme parks |
49,060,588 | 23.1% | Travel type | Travel & Leisure |
| 27 |  Mexico |
48,716,374 | 31.9% | Country | Travel & Leisure |
| 28 |  Hollywood |
48,704,878 | 34.7% | Region | Travel & Leisure |
| 29 |  Walt Disney World |
48,675,151 | 39.4% | Theme park | Travel & Leisure |
| 30 |  Americas |
47,942,203 | 37.1% | Travel & Leisure | |
| 31 |  Georgia (U.S. state) |
45,532,961 | 68.5% | Region | Travel & Leisure |
| 32 |  Australia |
45,480,147 | 24.3% | Country | Travel & Leisure |
| 33 |  Midwestern United States |
44,285,187 | 82.3% | Region | Travel & Leisure |
| 34 |  North Carolina |
43,916,891 | 81.5% | Region | Travel & Leisure |
| 35 |  Las Vegas |
43,767,385 | 48.4% | City | Travel & Leisure |
| 36 |  Chicago |
42,550,163 | 67.4% | City | Travel & Leisure |
| 37 |  Road |
42,248,146 | 29.1% | Travel & Leisure | |
| 38 |  Rings of Saturn |
41,917,477 | 32.4% | Video game | Travel & Leisure |
| 39 |  Paraná, Entre Ríos |
41,800,000 | 98.5% | Travel & Leisure | |
| 40 |  Canada |
41,667,301 | 16.8% | Country | Travel & Leisure |
| 41 |  Cruises |
40,983,177 | 20.6% | Travel type | Travel & Leisure |
| 42 |  Disneyland |
40,577,224 | 30.4% | Theme park | Travel & Leisure |
| 43 |  Boating |
40,354,676 | 25.4% | Travel & Leisure | |
| 44 |  Play (activity) |
39,737,142 | 21.6% | Travel & Leisure | |
| 45 |  Atlantic Ocean |
39,118,696 | 29.5% | Region | Travel & Leisure |
| 46 |  Tennessee |
38,689,518 | 81.7% | Region | Travel & Leisure |
| 47 |  Louisiana |
38,634,050 | 77.5% | Region | Travel & Leisure |
| 48 |  United Airlines |
37,733,138 | 71.6% | Airline | Travel & Leisure |
| 49 |  Atlanta |
37,609,553 | 63.1% | City | Travel & Leisure |
| 50 |  Air travel |
37,241,837 | 14.1% | Travel type | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in United States?
United States currently leads with an estimated audience of 134,384,245 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.