Top 50 Regions in United States
This curated ranking covers the 50 largest regions in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 602 regions tracked in United States, the 50 ranked here account for the largest measured audience reach. California, Florida and Texas lead the list with a combined estimated audience of 223,406,426 people. Across all 50 entries the average audience size is 30,224,492, and the largest, California, reaches around 82,524,256 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each region, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  California |
82,524,256 | 50.8% | Region | Travel & Leisure |
| 2 |  Florida |
70,758,765 | 60.0% | Region | Travel & Leisure |
| 3 |  Texas |
70,123,405 | 62.9% | Region | Travel & Leisure |
| 4 |  Southern United States |
52,285,532 | 76.0% | Region | Travel & Leisure |
| 5 |  Hollywood |
48,704,878 | 34.7% | Region | Travel & Leisure |
| 6 |  Georgia (U.S. state) |
45,532,961 | 68.5% | Region | Travel & Leisure |
| 7 |  Midwestern United States |
44,285,187 | 82.3% | Region | Travel & Leisure |
| 8 |  North Carolina |
43,916,891 | 81.5% | Region | Travel & Leisure |
| 9 |  Atlantic Ocean |
39,118,696 | 29.5% | Region | Travel & Leisure |
| 10 |  Tennessee |
38,689,518 | 81.7% | Region | Travel & Leisure |
| 11 |  Louisiana |
38,634,050 | 77.5% | Region | Travel & Leisure |
| 12 |  Alabama |
36,098,733 | 76.0% | Region | Travel & Leisure |
| 13 |  Michigan |
34,468,712 | 68.6% | Region | Travel & Leisure |
| 14 |  Oklahoma |
32,937,454 | 81.9% | Region | Travel & Leisure |
| 15 |  New Mexico |
32,638,013 | 79.8% | Region | Travel & Leisure |
| 16 |  Pennsylvania |
31,810,128 | 69.2% | Region | Travel & Leisure |
| 17 |  Virginia |
31,727,779 | 75.6% | Region | Travel & Leisure |
| 18 |  Caribbean |
31,267,983 | 34.9% | Region | Travel & Leisure |
| 19 |  Arizona |
31,138,285 | 73.5% | Region | Travel & Leisure |
| 20 |  Illinois |
30,902,342 | 80.9% | Region | Travel & Leisure |
| 21 |  Nevada |
30,472,710 | 61.2% | Region | Travel & Leisure |
| 22 |  Arkansas |
30,069,953 | 82.6% | Region | Travel & Leisure |
| 23 |  Western United States |
29,456,043 | 66.8% | Region | Travel & Leisure |
| 24 |  South Carolina |
29,134,857 | 85.8% | Region | Travel & Leisure |
| 25 |  Pacific Ocean |
28,793,224 | 19.1% | Region | Travel & Leisure |
| 26 |  Wisconsin |
28,750,023 | 81.6% | Region | Travel & Leisure |
| 27 | Latin America |
27,625,167 | 22.3% | Region | Travel & Leisure |
| 28 |  Colorado |
27,032,664 | 68.3% | Region | Travel & Leisure |
| 29 |  Massachusetts |
26,941,176 | 70.5% | Region | Travel & Leisure |
| 30 |  Alaska |
25,848,800 | 57.7% | Region | Travel & Leisure |
| 31 |  Kentucky |
25,746,426 | 77.1% | Region | Travel & Leisure |
| 32 |  Maryland |
25,462,381 | 75.9% | Region | Travel & Leisure |
| 33 |  Southern California |
24,376,575 | 71.6% | Region | Travel & Leisure |
| 34 |  Indiana |
23,181,012 | 69.3% | Region | Travel & Leisure |
| 35 |  New England |
20,006,433 | 70.4% | Region | Travel & Leisure |
| 36 |  Causeway Bay |
19,817,509 | 27.6% | Region | Travel & Leisure |
| 37 |  Oregon |
19,722,035 | 74.5% | Region | Travel & Leisure |
| 38 |  Los Angeles County, California |
19,108,074 | 70.0% | Region | Travel & Leisure |
| 39 |  Idaho |
18,198,859 | 79.4% | Region | Travel & Leisure |
| 40 |  Gulf Coast of the United States |
15,894,836 | 78.2% | Region | Travel & Leisure |
| 41 |  Southeastern United States |
15,699,469 | 75.7% | Region | Travel & Leisure |
| 42 |  East Asia |
15,422,095 | 13.5% | Region | Travel & Leisure |
| 43 |  Milwaukee |
15,348,468 | 47.9% | Region | Travel & Leisure |
| 44 |  Mediterranean Sea |
15,134,442 | 11.5% | Region | Travel & Leisure |
| 45 |  South Florida |
14,950,445 | 71.5% | Region | Travel & Leisure |
| 46 |  Long Island |
14,826,685 | 67.5% | Region | Travel & Leisure |
| 47 |  Gulf of Mexico |
14,579,928 | 60.7% | Region | Travel & Leisure |
| 48 |  Connecticut |
14,234,726 | 82.2% | Region | Travel & Leisure |
| 49 |  San Diego County, California |
13,935,848 | 77.8% | Region | Travel & Leisure |
| 50 |  West Virginia |
13,890,196 | 83.0% | Region | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each region by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest region in United States?
California currently leads with an estimated audience of 82,524,256 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.