Top 50 Travel types in United States
This curated ranking covers the 50 largest travel types in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 74 travel types tracked in United States, the 50 ranked here account for the largest measured audience reach. Hotels, Camping and Beaches lead the list with a combined estimated audience of 219,466,598 people. Across all 50 entries the average audience size is 15,748,931, and the largest, Hotels, reaches around 84,111,201 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each travel type, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels |
84,111,201 | 16.1% | Travel type | Travel & Leisure |
| 2 |  Camping |
74,150,658 | 22.6% | Travel type | Travel & Leisure |
| 3 |  Beaches |
61,204,739 | 18.7% | Travel type | Travel & Leisure |
| 4 |  Theme parks |
49,060,588 | 23.1% | Travel type | Travel & Leisure |
| 5 |  Cruises |
40,983,177 | 20.6% | Travel type | Travel & Leisure |
| 6 |  Air travel |
37,241,837 | 14.1% | Travel type | Travel & Leisure |
| 7 |  Lakes |
34,169,353 | 17.0% | Travel type | Travel & Leisure |
| 8 |  Lodging |
34,155,552 | 20.0% | Travel type | Travel & Leisure |
| 9 |  Adventure travel |
32,585,144 | 17.6% | Travel type | Travel & Leisure |
| 10 |  National park |
28,255,965 | 42.6% | Travel type | Travel & Leisure |
| 11 |  Rail transport |
23,443,051 | 22.6% | Travel type | Travel & Leisure |
| 12 |  Road trip |
21,511,492 | 34.3% | Travel type | Travel & Leisure |
| 13 |  First class travel |
21,023,776 | 13.2% | Travel type | Travel & Leisure |
| 14 |  Farmhouse |
20,953,919 | 41.1% | Travel type | Travel & Leisure |
| 15 |  Summer vacation |
20,595,512 | 15.6% | Travel type | Travel & Leisure |
| 16 |  Ski resort |
19,248,878 | 23.0% | Travel type | Travel & Leisure |
| 17 |  Cottage |
16,947,021 | 19.9% | Travel type | Travel & Leisure |
| 18 |  Mountains |
16,145,028 | 15.3% | Travel type | Travel & Leisure |
| 19 |  Backpacking (travel) |
14,386,771 | 16.4% | Travel type | Travel & Leisure |
| 20 |  Scuba diving |
12,007,344 | 21.5% | Travel type | Travel & Leisure |
| 21 |  River |
11,330,301 | 28.9% | Travel type | Travel & Leisure |
| 22 |  Seaside resort |
9,554,537 | 18.1% | Travel type | Travel & Leisure |
| 23 |  Sailing |
9,374,289 | 21.0% | Travel type | Travel & Leisure |
| 24 |  All-inclusive resort |
7,147,545 | 27.4% | Travel type | Travel & Leisure |
| 25 |  Luxury Travel |
6,215,032 | 12.8% | Travel type | Travel & Leisure |
| 26 |  Bed and breakfast |
5,990,955 | 15.9% | Travel type | Travel & Leisure |
| 27 |  Spa town |
5,731,240 | 12.9% | Travel type | Travel & Leisure |
| 28 |  Boutique hotel |
5,437,006 | 10.2% | Travel type | Travel & Leisure |
| 29 |  Glamping |
5,284,237 | 16.8% | Travel type | Travel & Leisure |
| 30 |  Package tour |
4,828,690 | 9.4% | Travel type | Travel & Leisure |
| 31 |  Public aquarium |
4,744,901 | 40.8% | Travel type | Travel & Leisure |
| 32 |  River cruise |
4,740,737 | 38.1% | Travel type | Travel & Leisure |
| 33 |  Tourist attraction |
4,526,486 | 25.7% | Travel type | Travel & Leisure |
| 34 |  Hostel |
4,138,700 | 21.0% | Travel type | Travel & Leisure |
| 35 |  Motel |
4,082,556 | 27.0% | Travel type | Travel & Leisure |
| 36 |  Long weekend |
4,068,388 | 28.5% | Travel type | Travel & Leisure |
| 37 |  Spaceflight |
3,789,776 | 27.3% | Travel type | Travel & Leisure |
| 38 |  Low-cost carrier |
3,478,168 | 13.7% | Travel type | Travel & Leisure |
| 39 |  Mountain resort |
3,324,858 | 25.8% | Travel type | Travel & Leisure |
| 40 |  Indoor water park |
2,693,769 | 74.1% | Travel type | Travel & Leisure |
| 41 |  Beach house |
2,514,296 | 26.9% | Travel type | Travel & Leisure |
| 42 |  Apartment hotel |
2,272,484 | 9.9% | Travel type | Travel & Leisure |
| 43 |  Urban exploration |
1,756,489 | 22.4% | Travel type | Travel & Leisure |
| 44 |  Whale watching |
1,524,683 | 34.2% | Travel type | Travel & Leisure |
| 45 |  Chalet |
1,491,128 | 9.1% | Travel type | Travel & Leisure |
| 46 |  Action Park |
1,102,985 | 83.7% | Travel type | Travel & Leisure |
| 47 |  Walking tour |
1,082,907 | 17.2% | Travel type | Travel & Leisure |
| 48 |  Agritourism |
1,047,336 | 15.3% | Travel type | Travel & Leisure |
| 49 |  Boat tour |
1,031,713 | 31.5% | Travel type | Travel & Leisure |
| 50 |  Tour guide |
959,395 | 15.2% | Travel type | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each travel type by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel type in United States?
Hotels currently leads with an estimated audience of 84,111,201 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.