Backpacking (travel) Audience in United States

Backpacking (travel) logo

Backpacking (travel) has an estimated audience of 14,386,771 people in United States. 49.9% are female, 50.1% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Hostel, Outdoor enthusiast, Duck hunting, Windsurfing, Backcountry skiing.

The average Backpacking (travel) fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostel, Outdoor enthusiast, Duck hunting, with strongest over-indexing on Hostel (10.36× the country average). Demographically, the Backpacking (travel) audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Backpacking (travel) fans

Demographic split for Backpacking (travel) audience in United States
MetricValue
Female49.9%
Male50.1%
Average age39.6
Estimated audience size14,386,771

Audience persona

The typical Backpacking (travel) fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Hostel.

Top regions in United States

Top regions ranked by reach for Backpacking (travel) in United States
RegionReachAffinity
California2,290,9741.45×
Texas1,385,6691.12×
Florida914,0330.94×
New York865,8401.08×
Washington451,2991.56×
Illinois443,4590.93×
Pennsylvania435,2870.9×
North Carolina431,8901×
Louisiana424,8612.29×
Georgia397,5990.9×
Ohio395,1170.89×
Michigan374,0540.99×
South Carolina361,3121.67×
New Jersey351,6550.96×
Virginia336,3490.96×
Tennessee312,2391.08×
Massachusetts309,0481.09×
Colorado285,2431.26×
Indiana235,1960.89×
Maryland228,9050.93×
Oregon216,9961.32×
Missouri215,4770.93×
Minnesota199,1680.97×
Utah197,2461.53×
Arizona195,8020.67×
Wisconsin187,7430.87×
Kentucky160,6330.89×
Oklahoma149,2280.93×
Nevada140,2321.01×
Connecticut137,7840.95×
Mississippi115,4980.97×
Arkansas113,1790.95×
Kansas106,9530.94×
Alabama103,4610.51×
Iowa103,0230.87×
Idaho93,3161.29×
New Mexico72,9641.01×
Hawaii67,9991.1×
Nebraska56,5920.78×
West Virginia56,3930.84×
Montana53,1081.33×
New Hampshire51,4670.91×
Maine48,9540.95×
Washington, District of Columbia40,2470.93×
Rhode Island39,9480.87×
South Dakota26,7060.8×
Alaska24,9850.81×
Delaware24,9130.63×
Vermont23,9230.95×
Wyoming22,7401.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backpacking (travel) audience
BrandAffinityCategory
Hostel10.36×Travel & Leisure
Outdoor enthusiast2.87×Sports
Duck hunting4.11×Sports
Windsurfing5.6×Sports
Backcountry skiing4.42×Sports
Alpine skiing3.82×Sports
REI2.64×Fashion & Accessoires
Adventure1.77×Travel & Leisure
Amateur Photographer9.89×Arts & Culture
Winter sport3.1×Sports
Travel website3.36×Travel & Leisure
Turkey hunting2.72×Sports
Macy's1.72×Shopping
Travel photography2.96×Technology & Electronics
Road trip2.92×Travel & Leisure
Outdoor Photographer3.19×Arts & Culture
National park2.53×Travel & Leisure
Nature photography2.66×Technology & Electronics
Travel Adventures2.38×Travel & Leisure
Self care1.9×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backpacking (travel) audience
TraitClusterScore
TravellingTHRILL4.13
SustainabilityBALANCE2.47
Luxury OrientationPREMIUM2.1
LGBTQ+ IdentityOPEN2
Design AffinityPREMIUM1.9
Sports ActivityPOWER1.86

Worldwide distribution

Worldwide audience distribution share by country for Backpacking (travel)
CountryShare
United States16.4%
Japan14.8%
China6.9%

See Backpacking (travel) audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Backpacking (travel) have in United States?

Backpacking (travel) has an estimated audience of 14,386,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Backpacking (travel) fans?

49.9% of Backpacking (travel) fans are female, 50.1% are male, with an average age of 39.6 years.

Which brands do Backpacking (travel) fans like most?

Backpacking (travel) fans show strongest brand affinity for Hostel (10.36×), Outdoor enthusiast (2.87×), and Duck hunting (4.11×) over the country average.

Where do Backpacking (travel) fans live in United States?

Backpacking (travel) fans in United States are most concentrated in California (reach 2,290,974), Texas (reach 1,385,669), and Florida (reach 914,033). These three regions account for the largest share of the active audience.

What other brands do Backpacking (travel) fans also like?

Beyond Backpacking (travel) itself, the audience over-indexes on Outdoor enthusiast (2.87×), Duck hunting (4.11×), Windsurfing (5.6×), and Backcountry skiing (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backpacking (travel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.