Rascasse Audience Intelligence

Cruises Audience in United States

A data profile of the people who buy, follow and care about Cruises in United States — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 40,983,177 people in United States.

#5among Travel type in United States#397among Topic in United States#41in Travel & Leisure

The average Cruises fan in United States is 43.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Macy's, Royal Caribbean Cruises Ltd., American Airlines, with strongest over-indexing on Macy's (2.03× the country average).

Demographically, the Cruises audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruises fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Macy's.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruises profile in United States.

Audience size
41M
in United States
Gender
57.2%♀
42.8% male
Age
43.0
average years
Country rank
#553
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruises fans

57.2% are female, 42.8% are male, average age 43.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Cruises audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.0
Estimated audience size40,983,177
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Cruises audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Cruises audience comes from United States.

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruises audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruises fans by region: top regions in United States
#RegionReachAffinity×
01Florida~5.5M2.00×
02South Carolina~1M1.60×
03Georgia~2M1.54×
04Mississippi~500K1.43×
05Louisiana~700K1.40×
06North Carolina~1.5M1.34×
07Alabama~800K1.31×
08Tennessee~1M1.26×
09Delaware~100K1.22×
10Kentucky~600K1.21×
11Utah~400K1.20×
12Arkansas~400K1.18×
13Oklahoma~500K1.16×
14West Virginia~200K1.15×
15Virginia~1M1.13×
16Connecticut~500K1.13×
17Ohio~1.5M1.07×
18Nevada~400K1.06×
19Texas~3.5M1.05×
20Pennsylvania~1.5M1.03×
21New Jersey~1M1.03×
22Maryland~700K1.03×
23Rhode Island~100K1.02×
24Missouri~700K1.01×
25Indiana~800K1.00×
26Alaska~90K1.00×
27New York~2.5M0.99×
28Michigan~1M0.97×
29Arizona~800K0.93×
30Maine~100K0.88×
31Kansas~300K0.85×
32Idaho~200K0.85×
33New Hampshire~100K0.84×
34California~3.5M0.83×
35Massachusetts~700K0.82×
36Illinois~1M0.80×
37Iowa~300K0.78×
38Wisconsin~500K0.76×
39Minnesota~400K0.76×
40North Dakota~60K0.76×
41Vermont~50K0.76×
42Colorado~500K0.75×
43New Mexico~200K0.73×
44Washington, District of Columbia~90K0.73×
45Washington~600K0.68×
46Nebraska~100K0.67×
47Oregon~300K0.66×
48South Dakota~60K0.66×
49Hawaii~100K0.64×
50Montana~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Cruises, United States
0.60×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruises audience
#·InterestCategoryAffinity×
01Carnival Cruise LinesTravel & Leisure4.55×
02Royal Caribbean Cruises Ltd.Travel & Leisure4.18×
03Norwegian Cruise LineTravel & Leisure4.13×
04MSC CruisesTravel & Leisure3.83×
05Cruise lineTravel & Leisure3.73×
06Healthy LifestylesHealth3.33×
07Carnival CruisesTravel & Leisure2.98×
08Macy'sShopping2.03×
09Used CarsCars & Mobility2.03×
10Makeup TutorialsBeauty & Wellness1.94×
11LakesTravel & Leisure1.76×
12southwest airlinesTravel & Leisure1.66×
13Travel AdventuresTravel & Leisure1.64×
14Golf courseSports1.60×
15United AirlinesTravel & Leisure1.58×
16American AirlinesTravel & Leisure1.57×
17LodgingTravel & Leisure1.56×
18BoatingTravel & Leisure1.54×
19Dick Van DykeMovies & TV1.54×
20RVsCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruises audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.50×
Luxury OrientationPREMIUM1.36×
SustainabilityBALANCE1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruises audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
TraditionCONSERVATISM0.81×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruises have in United States?

Cruises has an estimated audience of 40,983,177 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cruises fans?

57.2% of Cruises fans are female, 42.8% are male, with an average age of 43.0 years.

03

Which brands do Cruises fans like most?

Cruises fans show strongest brand affinity for Macy's (2.03×), Royal Caribbean Cruises Ltd. (4.18×), and American Airlines (1.57×) over the country average.

04

Where do Cruises fans live in United States?

Cruises fans in United States are most concentrated in Florida (reach ~5.5M), California (reach ~3.5M), and Texas (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cruises fans also like?

Beyond Cruises itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (4.18×), American Airlines (1.57×), Carnival Cruises (2.98×), and Norwegian Cruise Line (4.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Cruises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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