Cruises Audience in United States

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Cruises has an estimated audience of 40,983,177 people in United States. 57.2% are female, 42.8% are male, average age 43.0. Top regions: Florida, California, Texas. Top brand affinities: Macy's, Royal Caribbean Cruises Ltd., American Airlines, Norwegian Cruise Line, Lakes.

The average Cruises fan in United States is 43.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Macy's, Royal Caribbean Cruises Ltd., American Airlines, with strongest over-indexing on Macy's (2.03× the country average). Demographically, the Cruises audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Cruises fans

Demographic split for Cruises audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.0
Estimated audience size40,983,177

Audience persona

The typical Cruises fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Cruises in United States
RegionReachAffinity
Florida5,675,8672.05×
California4,008,0540.89×
Texas3,876,4561.1×
New York2,358,4371.03×
Georgia1,922,0001.52×
North Carolina1,671,4671.36×
Pennsylvania1,447,4041.05×
Ohio1,320,9961.05×
Illinois1,172,0130.86×
Virginia1,153,6381.16×
New Jersey1,140,6971.09×
Michigan1,058,2850.99×
South Carolina995,4331.61×
Tennessee981,7071.19×
Arizona816,7450.98×
Indiana767,6871.03×
Maryland740,2081.05×
Louisiana725,3481.37×
Alabama724,7281.27×
Massachusetts702,8980.87×
Missouri644,9380.98×
Washington608,1890.74×
Kentucky601,0231.17×
Oklahoma540,1211.19×
Colorado497,3430.77×
Wisconsin477,2810.77×
Connecticut474,3171.15×
Utah455,5891.24×
Mississippi451,5121.34×
Minnesota447,8060.76×
Nevada431,4951.09×
Arkansas380,6051.13×
Oregon318,9320.68×
Kansas276,4750.86×
Iowa256,8990.76×
West Virginia209,6691.1×
Idaho168,1940.82×
New Mexico150,1540.73×
Nebraska137,2720.67×
New Hampshire135,5310.84×
Delaware134,8051.19×
Rhode Island134,2411.03×
Maine130,7930.89×
Hawaii117,7010.67×
Washington, District of Columbia88,9800.72×
Alaska83,5520.95×
Montana65,9580.58×
North Dakota59,5520.71×
South Dakota56,1310.59×
Vermont51,1010.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruises audience
BrandAffinityCategory
Macy's2.03×Shopping
Royal Caribbean Cruises Ltd.4.18×Travel & Leisure
American Airlines1.57×Travel & Leisure
Norwegian Cruise Line4.13×Travel & Leisure
Lakes1.76×Travel & Leisure
Carnival Cruises2.98×Travel & Leisure
Carnival Cruise Lines4.55×Travel & Leisure
Used Cars2.03×Cars & Mobility
Boating1.54×Travel & Leisure
United Airlines1.58×Travel & Leisure
southwest airlines1.66×Travel & Leisure
Golf course1.6×Sports
MSC Cruises3.83×Travel & Leisure
RVs1.54×Cars & Mobility
Healthy Lifestyles3.33×Health
Cruise line3.73×Travel & Leisure
Lodging1.56×Travel & Leisure
Travel Adventures1.64×Travel & Leisure
Makeup Tutorials1.94×Beauty & Wellness
Car rentals1.74×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruises audience
TraitClusterScore
TravellingTHRILL1.45
IndulgenceJOY1.25
ExtroversionTHRILL1.19
Family OrientationCONSERVATISM1.13
SustainabilityBALANCE1.11
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%

See Cruises audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Cruises have in United States?

Cruises has an estimated audience of 40,983,177 people in United States, concentrated in Florida and California.

What is the gender split and age of Cruises fans?

57.2% of Cruises fans are female, 42.8% are male, with an average age of 43.0 years.

Which brands do Cruises fans like most?

Cruises fans show strongest brand affinity for Macy's (2.03×), Royal Caribbean Cruises Ltd. (4.18×), and American Airlines (1.57×) over the country average.

Where do Cruises fans live in United States?

Cruises fans in United States are most concentrated in Florida (reach 5,675,867), California (reach 4,008,054), and Texas (reach 3,876,456). These three regions account for the largest share of the active audience.

What other brands do Cruises fans also like?

Beyond Cruises itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (4.18×), American Airlines (1.57×), Norwegian Cruise Line (4.13×), and Lakes (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.