A data profile of the people who buy, follow and care about Cruises in Brazil — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 8,065,176 people in Brazil.
The average Cruises fan in Brazil is 42.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Corel VideoStudio, Free software, Hotels, with strongest over-indexing on Corel VideoStudio (343.23× the country average).
Demographically, the Cruises audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cruises fan in Brazil is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Corel VideoStudio.
The key figures that characterise the Cruises profile in Brazil.
64.1% are female, 35.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.9 |
| Estimated audience size | 8,065,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Cruises audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3M | 1.46× | |
| 02 | Paraná | ~700K | 1.34× | |
| 03 | Federal District | ~200K | 1.34× | |
| 04 | Santa Catarina | ~500K | 1.33× | |
| 05 | Rio de Janeiro | ~900K | 1.22× | |
| 06 | Rio Grande do Sul | ~500K | 1.15× | |
| 07 | Ceará | ~400K | 1.07× | |
| 08 | Minas Gerais | ~900K | 1.06× | |
| 09 | Rio Grande do Norte | ~100K | 1.03× | |
| 10 | Sergipe | ~90K | 1.02× | |
| 11 | Amapá | ~30K | 1.02× | |
| 12 | Roraima | ~20K | 1.02× | |
| 13 | Acre | ~30K | 1.01× | |
| 14 | Pernambuco | ~400K | 1.00× | |
| 15 | Paraíba | ~200K | 1.00× | |
| 16 | Mato Grosso do Sul | ~100K | 1.00× | |
| 17 | Goiás | ~300K | 0.97× | |
| 18 | Amazonas | ~100K | 0.95× | |
| 19 | Espírito Santo | ~100K | 0.89× | |
| 20 | Bahia | ~500K | 0.88× | |
| 21 | Pará | ~200K | 0.88× | |
| 22 | Alagoas | ~100K | 0.88× | |
| 23 | Rondônia | ~60K | 0.86× | |
| 24 | Piauí | ~90K | 0.84× | |
| 25 | Tocantins | ~40K | 0.83× | |
| 26 | Mato Grosso | ~100K | 0.80× | |
| 27 | Maranhão | ~200K | 0.79× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corel VideoStudio | Topic | 343.23× | ||
| 02 | Minivans | Cars & Mobility | 2.50× | ||
| 03 | Lakes | Travel & Leisure | 2.38× | ||
| 04 | Boating | Travel & Leisure | 2.15× | ||
| 05 | Free software | Technology & Electronics | 2.13× | ||
| 06 | Mexican cuisine | Food & Beverages | 1.93× | ||
| 07 | Theme parks | Travel & Leisure | 1.88× | ||
| 08 | Spanish cuisine | Food & Beverages | 1.82× | ||
| 09 | Friendship | Kids & Family | 1.66× | ||
| 10 | Pizza | Food & Beverages | 1.65× | ||
| 11 | Fast casual restaurants | Food & Beverages | 1.64× | ||
| 12 | Hotels | Travel & Leisure | 1.59× | ||
| 13 | Juice | Food & Beverages | 1.59× | ||
| 14 | Inn | Travel & Leisure | 1.59× | ||
| 15 | Camping | Travel & Leisure | 1.57× | ||
| 16 | Spas | Beauty & Wellness | 1.54× | ||
| 17 | SUVs | Cars & Mobility | 1.53× | ||
| 18 | Weddings | Kids & Family | 1.53× | ||
| 19 | Coffeehouses | Food & Beverages | 1.52× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.33× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Travelling | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.93× |
Cruises has an estimated audience of 8,065,176 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
64.1% of Cruises fans are female, 35.9% are male, with an average age of 42.9 years.
Cruises fans show strongest brand affinity for Corel VideoStudio (343.23×), Free software (2.13×), and Hotels (1.59×) over the country average.
Cruises fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~900K), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Free software (2.13×), Hotels (1.59×), Pizza (1.65×), and Lakes (2.38×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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