Cruises Audience in Spain
Cruises has an estimated audience of 5,501,991 people in Spain. 57.5% are female, 42.5% are male, average age 45.8. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Air travel, Travel Adventures, Airbnb, Hotels, Beaches.
The average Cruises fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Air travel, Travel Adventures, Airbnb, with strongest over-indexing on Air travel (2.75× the country average). Demographically, the Cruises audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Cruises fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.8 |
| Estimated audience size | 5,501,991 |
Audience persona
The typical Cruises fan in Spain is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Air travel.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,243,980 | 1.15× |
| Catalonia | 1,156,742 | 1.16× |
| Community of Madrid | 991,763 | 1.07× |
| Comunidad Valenciana | 658,284 | 1.07× |
| Canary Islands | 330,075 | 1.2× |
| Galicia | 305,870 | 1.19× |
| Castilla-La Mancha | 278,184 | 1.25× |
| Castile and León | 251,819 | 1.05× |
| Region of Murcia | 212,165 | 1.12× |
| Basque Autonomous Country | 189,273 | 0.92× |
| Balearic Islands | 152,240 | 0.99× |
| Aragon | 146,885 | 1.01× |
| Principality of Asturias | 104,987 | 0.81× |
| Extremadura | 93,213 | 0.79× |
| Cantabria | 54,045 | 0.78× |
| Navarre | 51,042 | 0.74× |
| La Rioja | 25,360 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air travel | 2.75× | Travel & Leisure |
| Travel Adventures | 2.81× | Travel & Leisure |
| Airbnb | 2.04× | Travel & Leisure |
| Hotels | 1.57× | Travel & Leisure |
| Beaches | 1.8× | Travel & Leisure |
| Travel website | 2.51× | Travel & Leisure |
| TripAdvisor | 2.29× | Travel & Leisure |
| Trivago | 2.44× | Travel & Leisure |
| Dog harness | 3.17× | Pets & Animals |
| Vacations | 1.66× | Travel & Leisure |
| Bankinter | 1.82× | Business & Career |
| Adventure | 1.87× | Travel & Leisure |
| Ecotourism | 2.51× | Business & Career |
| Bars | 1.6× | Travel & Leisure |
| Vueling | 1.77× | Travel & Leisure |
| Summer | 1.71× | Travel & Leisure |
| Mediterraneo | 2.84× | Movies & TV |
| Lakes | 2.39× | Travel & Leisure |
| Car rentals | 2.16× | Cars & Mobility |
| Resort | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.28 |
| Community Orientation | OPEN | 1.2 |
| Quality Awareness | PREMIUM | 1.19 |
| Sustainability | BALANCE | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
See Cruises audiences in other countries
More Travel type audiences in Spain
- Hotels (14,463,665)
- Beaches (10,732,860)
- Camping (8,546,911)
- Air travel (7,560,734)
- Adventure travel (5,665,088)
Frequently asked questions
How many fans does Cruises have in Spain?
Cruises has an estimated audience of 5,501,991 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Cruises fans?
57.5% of Cruises fans are female, 42.5% are male, with an average age of 45.8 years.
Which brands do Cruises fans like most?
Cruises fans show strongest brand affinity for Air travel (2.75×), Travel Adventures (2.81×), and Airbnb (2.04×) over the country average.
Where do Cruises fans live in Spain?
Cruises fans in Spain are most concentrated in Andalusia (reach 1,243,980), Catalonia (reach 1,156,742), and Community of Madrid (reach 991,763). These three regions account for the largest share of the active audience.
What other brands do Cruises fans also like?
Beyond Cruises itself, the audience over-indexes on Travel Adventures (2.81×), Airbnb (2.04×), Hotels (1.57×), and Beaches (1.8×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.