A data profile of the people who buy, follow and care about Cruises in Spain — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 5,501,991 people in Spain.
The average Cruises fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Air travel, Travel Adventures, Airbnb, with strongest over-indexing on Air travel (2.75× the country average).
Demographically, the Cruises audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cruises fan in Spain is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Air travel.
The key figures that characterise the Cruises profile in Spain.
57.5% are female, 42.5% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 45.8 |
| Estimated audience size | 5,501,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Cruises audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~300K | 1.23× | |
| 02 | Canary Islands | ~300K | 1.19× | |
| 03 | Galicia | ~300K | 1.18× | |
| 04 | Catalonia | ~1M | 1.16× | |
| 05 | Andalusia | ~1M | 1.15× | |
| 06 | Region of Murcia | ~200K | 1.11× | |
| 07 | Community of Madrid | ~1M | 1.07× | |
| 08 | Comunidad Valenciana | ~700K | 1.06× | |
| 09 | Castile and León | ~300K | 1.05× | |
| 10 | Aragon | ~100K | 1.01× | |
| 11 | Balearic Islands | ~200K | 0.99× | |
| 12 | Basque Autonomous Country | ~200K | 0.92× | |
| 13 | Principality of Asturias | ~100K | 0.84× | |
| 14 | Extremadura | ~100K | 0.83× | |
| 15 | Cantabria | ~60K | 0.83× | |
| 16 | La Rioja | ~30K | 0.83× | |
| 17 | Navarre | ~60K | 0.80× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog harness | Pets & Animals | 3.17× | ||
| 02 | Travel Adventures | Travel & Leisure | 2.81× | ||
| 03 | Air travel | Travel & Leisure | 2.75× | ||
| 04 | Travel website | Travel & Leisure | 2.51× | ||
| 05 | Ecotourism | Business & Career | 2.51× | ||
| 06 | Trivago | Travel & Leisure | 2.44× | ||
| 07 | Lakes | Travel & Leisure | 2.39× | ||
| 08 | TripAdvisor | Travel & Leisure | 2.29× | ||
| 09 | Car rentals | Cars & Mobility | 2.16× | ||
| 10 | Airbnb | Travel & Leisure | 2.04× | ||
| 11 | Adventure | Travel & Leisure | 1.87× | ||
| 12 | Bankinter | Business & Career | 1.82× | ||
| 13 | Beaches | Travel & Leisure | 1.80× | ||
| 14 | Resort | Travel & Leisure | 1.79× | ||
| 15 | Vueling | Travel & Leisure | 1.77× | ||
| 16 | Summer | Travel & Leisure | 1.71× | ||
| 17 | Barbecue | Food & Beverages | 1.70× | ||
| 18 | Vacations | Travel & Leisure | 1.66× | ||
| 19 | Bars | Travel & Leisure | 1.60× | ||
| 20 | Hotels | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.01× | |
| Quality Awareness | PREMIUM | 1.77× | |
| Luxury Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.75× | |
| Mindfulness | BALANCE | 0.91× | |
| Patriotism | CONSERVATISM | 0.91× |
Cruises has an estimated audience of 5,501,991 people in Spain, concentrated in Andalusia and Catalonia.
57.5% of Cruises fans are female, 42.5% are male, with an average age of 45.8 years.
Cruises fans show strongest brand affinity for Air travel (2.75×), Travel Adventures (2.81×), and Airbnb (2.04×) over the country average.
Cruises fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Travel Adventures (2.81×), Airbnb (2.04×), Hotels (1.57×), and Beaches (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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