Cruises Audience in Spain

Cruises has an estimated audience of 5,501,991 people in Spain. 57.5% are female, 42.5% are male, average age 45.8. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Air travel, Travel Adventures, Airbnb, Hotels, Beaches.

The average Cruises fan in Spain is 45.8 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Air travel, Travel Adventures, Airbnb, with strongest over-indexing on Air travel (2.75× the country average). Demographically, the Cruises audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Cruises fans

Demographic split for Cruises audience in Spain
MetricValue
Female57.5%
Male42.5%
Average age45.8
Estimated audience size5,501,991

Audience persona

The typical Cruises fan in Spain is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Air travel.

Top regions in Spain

Top regions ranked by reach for Cruises in Spain
RegionReachAffinity
Andalusia1,243,9801.15×
Catalonia1,156,7421.16×
Community of Madrid991,7631.07×
Comunidad Valenciana658,2841.07×
Canary Islands330,0751.2×
Galicia305,8701.19×
Castilla-La Mancha278,1841.25×
Castile and León251,8191.05×
Region of Murcia212,1651.12×
Basque Autonomous Country189,2730.92×
Balearic Islands152,2400.99×
Aragon146,8851.01×
Principality of Asturias104,9870.81×
Extremadura93,2130.79×
Cantabria54,0450.78×
Navarre51,0420.74×
La Rioja25,3600.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruises audience
BrandAffinityCategory
Air travel2.75×Travel & Leisure
Travel Adventures2.81×Travel & Leisure
Airbnb2.04×Travel & Leisure
Hotels1.57×Travel & Leisure
Beaches1.8×Travel & Leisure
Travel website2.51×Travel & Leisure
TripAdvisor2.29×Travel & Leisure
Trivago2.44×Travel & Leisure
Dog harness3.17×Pets & Animals
Vacations1.66×Travel & Leisure
Bankinter1.82×Business & Career
Adventure1.87×Travel & Leisure
Ecotourism2.51×Business & Career
Bars1.6×Travel & Leisure
Vueling1.77×Travel & Leisure
Summer1.71×Travel & Leisure
Mediterraneo2.84×Movies & TV
Lakes2.39×Travel & Leisure
Car rentals2.16×Cars & Mobility
Resort1.79×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruises audience
TraitClusterScore
TravellingTHRILL1.42
Luxury OrientationPREMIUM1.28
Community OrientationOPEN1.2
Quality AwarenessPREMIUM1.19
SustainabilityBALANCE1.13
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Cruises
CountryShare
United States20.6%
United Kingdom5.8%
Japan4.8%

See Cruises audiences in other countries

More Travel type audiences in Spain

Frequently asked questions

How many fans does Cruises have in Spain?

Cruises has an estimated audience of 5,501,991 people in Spain, concentrated in Andalusia and Catalonia.

What is the gender split and age of Cruises fans?

57.5% of Cruises fans are female, 42.5% are male, with an average age of 45.8 years.

Which brands do Cruises fans like most?

Cruises fans show strongest brand affinity for Air travel (2.75×), Travel Adventures (2.81×), and Airbnb (2.04×) over the country average.

Where do Cruises fans live in Spain?

Cruises fans in Spain are most concentrated in Andalusia (reach 1,243,980), Catalonia (reach 1,156,742), and Community of Madrid (reach 991,763). These three regions account for the largest share of the active audience.

What other brands do Cruises fans also like?

Beyond Cruises itself, the audience over-indexes on Travel Adventures (2.81×), Airbnb (2.04×), Hotels (1.57×), and Beaches (1.8×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.