A data profile of the people who buy, follow and care about Trivago in Spain — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 4,298,428 people in Spain.
The average Trivago fan in Spain is 47.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Travel website, Beaches, Semana, with strongest over-indexing on Travel website (4.18× the country average).
Demographically, the Trivago audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Trivago fan in Spain is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Travel website.
The key figures that characterise the Trivago profile in Spain.
61.7% are female, 38.3% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 47.8 |
| Estimated audience size | 4,298,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 38% |
of the worldwide Trivago audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
Where the Trivago audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~100K | 1.47× | |
| 02 | Castilla-La Mancha | ~200K | 1.22× | |
| 03 | Aragon | ~100K | 1.18× | |
| 04 | Andalusia | ~1M | 1.15× | |
| 05 | Castile and León | ~200K | 1.13× | |
| 06 | La Rioja | ~30K | 1.04× | |
| 07 | Canary Islands | ~200K | 1.02× | |
| 08 | Region of Murcia | ~100K | 0.99× | |
| 09 | Basque Autonomous Country | ~100K | 0.94× | |
| 10 | Cantabria | ~50K | 0.93× | |
| 11 | Navarre | ~50K | 0.93× | |
| 12 | Principality of Asturias | ~90K | 0.92× | |
| 13 | Comunidad Valenciana | ~400K | 0.90× | |
| 14 | Galicia | ~200K | 0.83× | |
| 15 | Community of Madrid | ~600K | 0.80× | |
| 16 | Balearic Islands | ~90K | 0.78× | |
| 17 | Catalonia | ~600K | 0.76× |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crucero | Travel & Leisure | 4.63× | ||
| 02 | Travel website | Travel & Leisure | 4.18× | ||
| 03 | Logitravel | Travel & Leisure | 3.70× | ||
| 04 | BUSCOunCHOLLO | Travel & Leisure | 3.57× | ||
| 05 | EDreams | Travel & Leisure | 2.41× | ||
| 06 | Diez Minutos | News | 2.37× | ||
| 07 | Semana | News | 2.27× | ||
| 08 | Conforama | Home & Garden | 2.25× | ||
| 09 | Beaches | Travel & Leisure | 2.17× | ||
| 10 | Hipercor | Shopping | 2.15× | ||
| 11 | Lodging | Travel & Leisure | 2.14× | ||
| 12 | Vueling | Travel & Leisure | 2.10× | ||
| 13 | SKLUM | Home & Garden | 1.99× | ||
| 14 | Las Provincias | News | 1.95× | ||
| 15 | Apartment | Business & Career | 1.91× | ||
| 16 | Resort | Travel & Leisure | 1.88× | ||
| 17 | Libertad Digital | News | 1.76× | ||
| 18 | idealista.com | Home & Garden | 1.71× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.68× | ||
| 20 | Culinary art | Arts & Culture | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Price Sensitivity | PREMIUM | 1.25× | |
| Individualism | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Career Orientation | POWER | 0.65× | |
| Luxury Orientation | PREMIUM | 0.73× |
Trivago's target market in Spain covers an estimated 4,298,428 people, concentrated in Andalusia and Catalonia.
61.7% of the Trivago audience are female, 38.3% are male, with an average age of 47.8 years.
Trivago fans show strongest brand affinity for Travel website (4.18×), Beaches (2.17×), and Semana (2.27×) over the country average.
Trivago fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~600K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Trivago itself, the audience over-indexes on Beaches (2.17×), Semana (2.27×), Diez Minutos (2.37×), and Vueling (2.1×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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