JetBlue Audience in United States

JetBlue logo

JetBlue has an estimated audience of 19,885,639 people in United States. 56.7% are female, 43.3% are male, average age 44.7. Top regions: New York, Florida, Massachusetts. Top brand affinities: Alaska Airlines, United Airlines, American Airlines, All Nippon Airways, Airbnb.

The average JetBlue fan in United States is 44.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, Massachusetts. Top brand affinities include Alaska Airlines, United Airlines, American Airlines, with strongest over-indexing on Alaska Airlines (10.95× the country average). Demographically, the JetBlue audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of JetBlue fans

Demographic split for JetBlue audience in United States
MetricValue
Female56.7%
Male43.3%
Average age44.7
Estimated audience size19,885,639

Audience persona

The typical JetBlue fan in United States is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Alaska Airlines.

Top regions in United States

Top regions ranked by reach for JetBlue in United States
RegionReachAffinity
New York6,056,3205.45×
Florida4,776,5513.55×
Massachusetts2,529,6866.46×
California1,599,1620.73×
New Jersey1,255,7152.48×
Connecticut949,5724.76×
Pennsylvania497,8850.74×
Virginia463,0780.96×
Texas460,9710.27×
Georgia409,1260.67×
North Carolina391,5440.65×
New Hampshire375,9844.8×
Rhode Island305,8504.83×
Maryland262,1190.77×
South Carolina205,8060.69×
Ohio171,9160.28×
Maine166,3922.34×
Illinois163,3850.25×
Arizona155,0250.38×
Nevada149,4330.78×
Tennessee128,1110.32×
Utah125,5450.7×
Michigan123,6870.24×
Colorado121,6070.39×
Washington100,7420.25×
Louisiana91,9940.36×
Washington, District of Columbia80,0441.34×
Indiana61,8560.17×
Wisconsin60,5160.2×
Vermont53,8681.54×
Alabama53,4910.19×
Oregon46,9820.21×
Kentucky44,7630.18×
Minnesota44,6110.16×
Missouri41,6240.13×
New Mexico31,0300.31×
Delaware27,9950.51×
Mississippi23,3200.14×
Oklahoma22,1630.1×
Hawaii21,6970.25×
Kansas19,8150.13×
West Virginia19,0950.21×
Idaho15,9640.16×
Iowa15,1590.09×
Arkansas14,8830.09×
Montana12,0990.22×
Nebraska8,5590.09×
Alaska7,1440.17×
Wyoming5,1230.17×
South Dakota3,3060.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JetBlue audience
BrandAffinityCategory
Alaska Airlines10.95×Travel & Leisure
United Airlines6.31×Travel & Leisure
American Airlines4.7×Travel & Leisure
All Nippon Airways21.22×Travel & Leisure
Airbnb3.96×Travel & Leisure
Frontier Airlines8.18×Travel & Leisure
Spirit Airlines6.73×Travel & Leisure
EVA Air20.19×Travel & Leisure
Korean Air19.77×Travel & Leisure
Air France11.44×Travel & Leisure
British Airways8.89×Travel & Leisure
MakeMyTrip19.43×Travel & Leisure
Hilton Worldwide5.21×Travel & Leisure
China Airlines22.76×Travel & Leisure
Asiana Airlines21.79×Travel & Leisure
Cathay Pacific14.12×Travel & Leisure
Times Square5.31×Travel & Leisure
Courtyard by Marriott11.86×Travel & Leisure
Allegiant Air7.16×Travel & Leisure
TripAdvisor3.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JetBlue audience
TraitClusterScore
TravellingTHRILL2.09
Quality AwarenessPREMIUM2.04
Design AffinityPREMIUM1.63
IndulgenceJOY1.56
Family OrientationCONSERVATISM1.51
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for JetBlue
CountryShare
United States53.8%
Puerto Rico13.9%
Dominican Republic6.3%

See JetBlue audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does JetBlue have in United States?

JetBlue has an estimated audience of 19,885,639 people in United States, concentrated in New York and Florida.

What is the gender split and age of JetBlue fans?

56.7% of JetBlue fans are female, 43.3% are male, with an average age of 44.7 years.

Which brands do JetBlue fans like most?

JetBlue fans show strongest brand affinity for Alaska Airlines (10.95×), United Airlines (6.31×), and American Airlines (4.7×) over the country average.

Where do JetBlue fans live in United States?

JetBlue fans in United States are most concentrated in New York (reach 6,056,320), Florida (reach 4,776,551), and Massachusetts (reach 2,529,686). These three regions account for the largest share of the active audience.

What other brands do JetBlue fans also like?

Beyond JetBlue itself, the audience over-indexes on United Airlines (6.31×), American Airlines (4.7×), All Nippon Airways (21.22×), and Airbnb (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JetBlue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.