Rascasse Audience Intelligence

JetBlue Target Market in United States

A data profile of the people who buy, follow and care about JetBlue in United States — modelled from more than twelve digital signal sources. JetBlue has an estimated audience of 20,328,338 people in United States.

#4among Airline in United States#163among Brand in United States#141in Travel & Leisure

The average JetBlue fan in United States is 44.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Massachusetts.

Top brand affinities include Alaska Airlines, United Airlines, American Airlines, with strongest over-indexing on Alaska Airlines (10.95× the country average).

Demographically, the JetBlue audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JetBlue fan in United States is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Alaska Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JetBlue profile in United States.

Audience size
20.3M
in United States
Gender
56.7%♀
43.3% male
Age
44.7
average years
Country rank
#1614
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JetBlue

56.7% are female, 43.3% are male, average age 44.7.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for JetBlue audience in United States
MetricValue
Female56.7%
Male43.3%
Average age44.7
Estimated audience size20,328,338
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the JetBlue audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

54.0%

of the worldwide JetBlue audience comes from United States.

Worldwide audience distribution share by country for JetBlue
CountryShare
United States54.0%
Puerto Rico13.7%
Dominican Republic6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JetBlue audience in United States is strongest.

Fig. 05

Top regions by affinity

JetBlue customers by region in United States
#RegionReachAffinity×
01Massachusetts~2.5M6.34×
02New York~5.5M5.15×
03Rhode Island~300K5.14×
04New Hampshire~400K4.88×
05Connecticut~1M4.76×
06Florida~4.5M3.52×
07Maine~200K2.44×
08New Jersey~1M2.33×
09Vermont~60K1.70×
10Washington, District of Columbia~80K1.30×
11Virginia~500K0.96×
12Nevada~200K0.81×
13Pennsylvania~500K0.76×
14Maryland~300K0.76×
15California~1.5M0.67×
16South Carolina~200K0.66×
17Georgia~400K0.65×
18North Carolina~400K0.64×
19Utah~100K0.62×
20Delaware~30K0.57×
21Louisiana~100K0.40×
22Arizona~100K0.37×
23Colorado~100K0.37×
24Tennessee~100K0.33×
25New Mexico~30K0.31×
26Ohio~200K0.29×
27Michigan~100K0.28×
28Texas~400K0.26×
29West Virginia~20K0.26×
30Hawaii~20K0.26×
31Illinois~200K0.25×
32Montana~10K0.25×
33Washington~90K0.23×
34Alaska~10K0.22×
35Alabama~60K0.20×
36Wisconsin~60K0.19×
37Kentucky~50K0.19×
38Oregon~40K0.19×
39Indiana~60K0.18×
40Mississippi~30K0.18×
41Idaho~20K0.18×
42North Dakota~7K0.18×
43South Dakota~7K0.16×
44Minnesota~40K0.15×
45Kansas~20K0.14×
46Missouri~40K0.13×
47Oklahoma~30K0.12×
48Arkansas~20K0.12×
49Iowa~20K0.12×
50Nebraska~10K0.12×
Fig. 06

Affinity by region

Affinity by region — JetBlue, United States
0.12×1.00×6.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JetBlue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JetBlue audience
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure22.76×
02Asiana AirlinesTravel & Leisure21.79×
03All Nippon AirwaysTravel & Leisure21.22×
04EVA AirTravel & Leisure20.19×
05Korean AirTravel & Leisure19.77×
06MakeMyTripTravel & Leisure19.43×
07Cathay PacificTravel & Leisure14.12×
08Courtyard by MarriottTravel & Leisure11.86×
09Air FranceTravel & Leisure11.44×
10Alaska AirlinesTravel & Leisure10.95×
11British AirwaysTravel & Leisure8.89×
12Frontier AirlinesTravel & Leisure8.18×
13City BankBusiness & Career7.59×
14Allegiant AirTravel & Leisure7.16×
15Spirit AirlinesTravel & Leisure6.73×
16United AirlinesTravel & Leisure6.31×
17Times SquareTravel & Leisure5.31×
18Hilton WorldwideTravel & Leisure5.21×
19American AirlinesTravel & Leisure4.70×
20AirbnbTravel & Leisure3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JetBlue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JetBlue audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.78×
Luxury OrientationPREMIUM1.37×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JetBlue audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
SustainabilityBALANCE0.89×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JetBlue's target market in United States?

JetBlue's target market in United States covers an estimated 20,328,338 people, concentrated in New York and Florida.

02

What is the gender split and age of JetBlue customers?

56.7% of the JetBlue audience are female, 43.3% are male, with an average age of 44.7 years.

03

Which brands do JetBlue fans like most?

JetBlue fans show strongest brand affinity for Alaska Airlines (10.95×), United Airlines (6.31×), and American Airlines (4.7×) over the country average.

04

Where do JetBlue fans live in United States?

JetBlue fans in United States are most concentrated in New York (reach ~5.5M), Florida (reach ~4.5M), and Massachusetts (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do JetBlue fans also like?

Beyond JetBlue itself, the audience over-indexes on United Airlines (6.31×), American Airlines (4.7×), All Nippon Airways (21.22×), and Airbnb (3.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See JetBlue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JetBlue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →